What You'll Be DoingWe're looking for a Senior Marketing Operations to own the systems, processes, and data that power our marketing machine. This is a multidimensional role: you'll be the operational backbone of the marketing team, own performance analytics and funnel visibility, and actively drive AI adoption across marketing workflows, all in close collaboration with the Growth and GTM teams.
- Own and optimize HubSpot end-to-end, with working knowledge of Salesforce for field mapping and lead flow alignment
- Design, implement, and continuously improve email marketing and nurture campaign strategies to drive engagement, lead progression, and conversion
- Maintain operational workflows, scoring models, and segmentation strategies that support personalized, scalable campaign execution
- Build and own marketing analytics frameworks, including dashboards, attribution models, and funnel reporting, to give clear visibility into campaign ROI and pipeline contribution
- Analyze campaign and channel performance and translate findings into actionable recommendations for the team
- Partner with the GTM Operations team to ensure data integrity and unified reporting across marketing and sales
- Identify, pilot, and scale AI-powered tools and workflows within the marketing team, from intelligent segmentation and lead scoring to content automation and campaign optimization
- Assist with event operations: flows, routing, landing pages, and reporting
- Work cross-functionally with content, demand generation, and SDR teams to support pipeline growth
- Serve as the go-to operational and data resource for the marketing team
What You'll Bring- 5+ years of experience in marketing operations or a related field
- Proven expertise in HubSpot and Salesforce, including integrations and campaign performance tracking
- Strong background in email marketing, lead nurturing, and marketing automation
- Hands-on experience with analytics and reporting, including building dashboards, measuring funnel performance, and driving data-informed decisions
- Data-driven mindset with a passion for testing, optimization, and process improvement
- Understanding of full-funnel infrastructure, from top-of-funnel traffic through SQLs, closed-won customers, and renewals
- Experience working in a startup environment is required
- (Nice to have) Genuine curiosity about AI tools and a track record of applying them to improve marketing efficiency and outcomes
- (Nice to have) Familiarity with DevOps, cloud infrastructure, or Kubernetes
