Senior Marketing Manager (Real Estate)

Opportunity ID

9249

Department

Practice Management

Location(s)

Charlotte

State

North Carolina

Function

Marketing

Job Description

We currently have an exciting career opportunity for a Senior Marketing Manager to join the Real Estate Marketing team.

CohnReznick is a hybrid firm and most of our professionals are located within a commutable distance to one of our offices. This position is considered remote which means it does not require job duties be performed within proximity of a CohnReznick office location. However, as a remote employee, you may be required to be present at a CohnReznick office with scheduled notice for client work, team meetings, or trainings.

YOUR TEAM.

Join a team of creative and committed marketing and business development professionals responsible for creating and executing the marketing strategy that helps drive our growth in key industry verticals. Data-driven and impact focused, you'll help the firm reach new heights in our affordable housing, commercial real estate, and construction markets.

YOUR ROLE.

Reporting to the Portfolio Marketing Managing Director, the Real Estate Industry Senior Marketing Manager creates and executes a marketing plan that targets affordable housing and commercial real estate developers, operators, and investors, as well as construction industry contractors. With a nuanced understanding of the Real Estate industry, you will execute marketing campaigns across paid, earned, and owned channels to enhance visibility, shape buyer perception, create compelling client experiences, and drive demand.

Responsibilities include but not limited to:

• Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation.
• Build and manage the industry marketing plan and budget.
• Drive awareness by creating practice messaging that target buyer personas and the practice's ideal client profile and communicates the practice's point-of-view.
• Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline.
• Produce and deliver thought leadership across paid, earned, and owned channels.
• Identify and drive sales enablement initiatives, with a focus on client expansion and cross-selling.
• Measure, report, and communicate marketing campaigns/programs to the industry team and practice and marketing leadership.
• Connect go-to-market strategies across Real Estate sub-industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction.

YOUR EXPERIENCE.

The successful candidate will have:

The ideal candidate must have professional services (accounting, consulting) experience targeting the real estate industry sectors and a proven track record for driving marketing-influenced revenue, and the desire to work in a dynamic and innovative work environment.

• 8+ years of professional services marketing and/or business development experience required.
• 3+ years of experience in real estate professional services marketing required. Affordable housing sector experience preferred
• Strong marketing and campaign planning skills, proven history in working with content, event, marketing automation, web, and social marketers to deliver campaign ROI.
• Exceptional strategic and critical thinking skills combined with a consultative approach to working with industry leaders, client service professionals, and marketing at all levels of the organization.
• Significant project management, organization, delegation, and multi-tasking skills to manage multiple priorities in a fast-paced, deadline-driven environment.
• Persuasive communication skills: able to gain consensus through influence and pivot when warranted; demonstrates an executive presence.
• Epitomizes a team player who can strategize in the morning, consult with SMEs over lunch, and "roll-up their sleeves" to create impact in the afternoon.
• Prior experience managing experienced marketing professionals is required. This position currently has two direct reports.
• Significant experience working with a complex marketing technology stack including CRM, Marketing Automation, and Marketing Project Management (e.g., Marketo, Microsoft Dynamics, Monday.com) as well as Microsoft Office.
• Experience working with Microsoft CoPilot to create go-to-market efficiencies preferred.
• Undergraduate degree with a focus in Marketing, Business, or a related field. A master's degree is preferred.

In addition, please take a moment to review our

Studies have shown that we are less likely to apply to jobs unless we meet every single qualification. At CohnReznick, we are dedicated to building a diverse, equitable, and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or one of our other roles.

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