Viavi Solutions

Senior Marketing Manager, Fiber and Access Solutions

Viavi Solutions$99K — $184K *
Telecommunications & Hardware
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of B2B technology marketing experience.
  • Proven campaign development and management skills.
  • Strong content development and editing capabilities.
  • Excellent interpersonal skills for cross-department collaboration.
  • Highly organized with a keen attention to detail.

Responsibilities

  • Lead a global team to develop an integrated marketing plan.
  • Oversee marketing communications for the Fiber and Access Solutions business unit.
  • Manage strategic corporate events featuring FAS solutions.
  • Collaborate with other marketing teams to promote FAS products globally.
  • Define and manage the program execution budget.
  • Coordinate execution cycles with various internal teams.
  • Establish metrics to measure marketing success.

Benefits

  • Paid time off included in the benefits package.
  • Health, life, and disability insurance offered.
  • 401(k) retirement plan provided.
  • Incentive through a bonus program.
Full Job Description
We are seeking a Senior Marketing Manager for Fiber and Access Solutions. This role leads a matrixed team responsible for marketing strategy and execution in the following solution areas: Test instruments for fiber and cable broadband networks, data center interconnect / inside data center Fiber monitoring Fiber sensing The matrixed program team includes Solution Marketing, Product Line Management, Regional and Channel Marketing, Creative Services and other groups who collaborate to develop and execute marketing activities worldwide. Responsibilities Lead a global, matrixed team responsible for developing and executing an integrated marketing plan that establishes VIAVI as a thought leader, drives awareness, creates demand, and supports our sales team through effective sales enablement and content. Serve as the overall marketing communications lead for the FAS BU responsible for developing audience-appropriate marketing assets including collateral, customer events and/or seminars, social media, SEO, digital/websites, blogging, etc. Act as strategic lead for major corporate events where FAS solutions are the primary product lines represented. Align with other VIAVI marketing program teams on events and activities where the FAS BU products/solutions can also be marketed. Define and manage the program execution budget. Orchestrate and manage the execution cycles with the regional teams, creative services, marketing operations, Web, PR, Social and other critical centralized business functions necessary to execute. Define and manage the program execution budget. Define metrics necessary to demonstrate success and support business outcomes. Required Skills Strong background in B2B technology marketing, with special emphasis on program and campaign development and management Ability to think strategically while being willing to 9roll up your sleeves9 and execute Demonstrated track record of being able to work independently and deliberately with an entirely remote set of stakeholders globally Strong content development and editing skills, to include message development, and email, ad, and web copy Strong interpersonal and influencing skills; must be able to work across a wide swath of the organization to develop and agree upon strategic marketing plans and related budget decisions; comfortable interacting with executive suite Must be extremely well-organized and able to juggle multiple projects / priorities at once with meticulous attention to detail Desired Experience Minimum 5-7 years of marketing program management experience delivering complex and diverse portfolio technology solutions to global audiences Experience marketing to network operators, hyperscale companies and data centers Keen understanding of the data center ecosystem, including hyperscalers, co-location providers, and the contractors who serve them Proven track record of generating awareness and leads with integrated marketing programs Familiarity with the major industry bodies, trade events and media If you have what it takes to push boundaries and seize opportunities, apply to join our team today. Job Posting Pay Range: 99,400 to 184,600 Exceptional qualifications, experience and location may impact salary.  VIAVI offers a competitive benefits package that includes paid time off, health, life and disability insurance,401(k), and a bonus program.

About Viavi Solutions

Viavi Solutions is a global provider of network test, monitoring and assurance solutions to communications service providers, enterprises, network equipment manufacturers, civil government, military and avionics customers. The company serves customers worldwide.
Learn more about Viavi Solutions
Size
3,600 employees
Market Cap
$2.3 billion
Industry
Net Income
$30.1 million
Founded
1923
5 Year Trend
+9.9%
Revenue
$1.1 billion
NASDAQ

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