Job Description
The Senior Marketing Manager leads strategic upstream and downstream marketing for Caldera Medical's US Implant Business Unit. Reporting into VP of Commercialization, this role works closely with Sales, Training, Regulatory, and R&D and owns brand positioning, product launch strategy, sales enablement, and demand generation across the urogynecology portfolio. The Senior Marketing Manager translates clinical and customer insight into commercial programs that drive franchise growth, surgeon adoption, and measurable pipeline impact.
This is a full-time role based at Caldera Medical's headquarters, with periodic field travel to support launches, key opinion leader engagement, and national sales meetings. This role requires approximately 30% travel.
Duties and Responsibilities:•
Strategy & Roadmap. Own the go-to-market strategy and product roadmap for the Implant business unit, from concept through launch and lifecycle management.
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Positioning. Define brand positioning, messaging, and clinical differentiation; ensure all claims are supported by peer-reviewed evidence and consistent with regulatory guidance.
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Launch Execution. Plan and execute product launches in partnership with R&D, regulatory, clinical, and sales; develop launch sequencing, training, and KPIs.
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Sales Enablement. Build the sales toolkit - value propositions, objection handling, competitive intelligence, surgeon-facing collateral, and in-service materials - in close coordination with regional sales managers and Strategic Account Managers.
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Demand Generation. Manage demand generation, conference presence, KOL and fellowship engagement, and digital programs that build surgeon awareness and pipeline.
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Customer Insight. Serve as the voice of the surgeon and patient; conduct VOC research at trade shows and in the field and translate findings into product and campaign requirements.
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Analytics & ROI. Define and track marketing KPIs, ROI, and franchise growth metrics; build data-driven business cases tied to pipeline and revenue.
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Leadership. Manage budget, agency and vendor relationships, and cross-functional programs; may mentor or directly manage marketing staff.
Required Knowledge, Skills and Abilities:• Bachelor's degree in Marketing, Business, Life Sciences, Communication, or a related field.
• 4 years' experience in marketing or 2 years experience in marketing + MBA. Marketing experience in Medical is preferred; upstream marketing experience preferred. Experience with trade show management, digital marketing, and product line marketing is requirement.
• Demonstrated ownership of product strategy, positioning, and launch execution.
• Strong analytical skills with the ability to turn data into commercial strategy.
Desired Knowledge, Skills and Abilities:• MBA or advanced degree.
• Medical device, women's health, or urogynecology marketing experience.
• Familiarity with surgeon adoption dynamics and OR environment.
• Experience marketing in a regulated environment (FDA, CE)..
• Working knowledge of GPO/IDN contracting (Vizient, Premier) and Salesforce CRM.
Competitive Compensation, Comprehensive Benefits, and more!- Medical and Dental Benefits - for employee and family members
- Vision Coverage
- 401(k) with 4% matching contributions after 90 days of employment
- Basic Life and AD&D
- Unlimited Vacation Policy
- 6 Weeks Paid Maternity Leave
- 10 paid holidays
- Being surrounded by amazing people!
(This role is being filled directly by our in-house recruiting team. We are not working with outside agencies for this position.)
