Wells Fargo

Senior Marketing Consultant- Customer Acquisitions

Wells Fargo$100K — $120K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in Marketing or Digital Marketing, particularly in Digital Platforms (Mobile/Social Media)
  • Experience in end-to-end customer acquisition via digital channels
  • Background in banking or financial services preferred
  • Track record of managing multiple performance marketing campaigns at once
  • Exceptional communication skills with the ability to engage and influence various stakeholders

Responsibilities

  • Develop and implement large-scale digital marketing strategies for customer acquisition
  • Lead integration of emerging marketing technologies, including AI-driven approaches
  • Craft and execute strategic digital marketing plans based on data insights
  • Collaborate with cross-functional teams to monitor digital marketing performance
  • Provide executive-level reporting and strategic insights to leadership teams
  • Promote a culture of experimentation and continuous improvement in digital marketing efforts
  • Analyze data to inform customer experience strategies and optimize marketing effectiveness

Benefits

  • Hybrid work schedule with three days in-office and two days remote
  • Opportunity to work in a dynamic and evolving digital marketing space
  • Engagement with senior leadership and C-suite stakeholders
  • Chance to influence marketing approaches and drive customer-centric solutions
  • Support for continual learning through testing and experimentation
Full Job Description
Senior Marketing Consultant- Customer Acquisitions In this role, you will: Develop and implement multi-million-dollar comprehensive digital marketing strategies to acquire new customers in checking accounts and improve customer experience (e.g., Paid Search, Organic Search, Affiliates, Email, Ads, Paid Social, LLM/AI optimized advertising, etc.) Lead the adoption of emerging capabilities (e.g., AI/LLM-driven marketing, advanced targeting, and automation) to continuously evolve how we acquire customers Craft well-structured strategic digital marketing plans using qualitative and quantitative data to produce measurable results Partner with multiple cross-functional teams to understand end-to-end digital performance - across page traffic, account profitability, and budget metrics Deliver executive-level reporting and strategic recommendations to senior leadership, including C-suite stakeholders Champion a test-and-learn culture, driving experimentation and continuous improvement across digital channels Review analytical results to make data-driven decisions to improve production while delivering customer-obsessed experiences Collaborate with Marketing Science Team to forecast campaign results, author business cases, and publish campaign reporting packages that record the financial performance of the marketing investment Embrace test and learn while being thorough in the management of details Become a customer advocate - reach greater understanding of our prospect checking customer needs and segment pain-points Required Qualifications: 4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education Desired Qualifications: - Marketing strategy experience with a focus on end-to-end customer acquisition through digital channels - Experience working in banking or financial services - Experience managing multiple performance marketing campaigns simultaneously - Experience with message delivery and customer response outcomes - Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels - Ability to build a test and learn agenda through business case creation and stakeholder prioritization - Ability to prepare management-level presentations and influence senior decision makers - Strong project management skills including the ability to handle multiple projects concurrently; must thrive in a fast-paced environment - Ability to work independently and prioritize tasks and responsibilities - Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important Job Expectations: - Ability to travel up to 5% of the time. - Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote. - This position is not eligible for Visa sponsorship. - Relocation assistance is not available for this position. Posting End Date: 3 Aug 2026 *Job posting may come down early due to volume of applicants.

About Wells Fargo

Wells Fargo Careers

Joining Wells Fargo means becoming part of a distinguished financial institution that has been a cornerstone of innovation and leadership in the banking industry. At Wells Fargo, we offer a plethora of job opportunities designed to empower your career growth and development in a diverse and inclusive environment.

Work You’ll Do

At Wells Fargo, you will be part of a team that values diversity and is committed to fostering an inclusive culture. We are looking for professionals who are eager to drive innovation and lead with integrity. Our employees are our greatest asset, and we invest in their professional growth through comprehensive leadership and diversity training programs that are recognized industry-wide.

Explore a Multitude of Career Paths

Whether you're interested in a position in finance, IT, customer service, or management, Wells Fargo has career opportunities in various fields. Our team members benefit from job stability, competitive benefits, and a culture that values and rewards performance and dedication.

Internship Programs

Kickstart your career with a Wells Fargo internship. Our programs provide invaluable industry exposure, professional skills development, and networking opportunities that often lead to full-time employment offers. Interns at Wells Fargo work on real projects, solve actual challenges, and gain the mentorship of seasoned professionals.

Professional Growth and Development

We believe in nurturing the potential of our employees. Wells Fargo offers robust training programs and resources to help every team member excel in their current roles and prepare for future challenges. Growth at Wells Fargo is not just about climbing the career ladder but expanding your skills and expertise to add value to our team and customers.

Benefits and Rewards

Wells Fargo is committed to the well-being of our team members. We offer a comprehensive benefits package that includes health care, retirement plans, and generous paid time off. Additionally, we provide unique perks like employee discounts, adoption assistance, and tuition reimbursement.

Join Our Team

Discover the opportunities waiting for you at Wells Fargo by exploring open positions that match your skills and interests. We are continuously hiring and looking for individuals who bring creativity, passion, and a drive to serve our customers.

Stay Connected

Keep up to date with the latest from Wells Fargo Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that align with your career preferences and get insider tips on crafting the perfect resume and acing your interview.

Networking and Innovation

At Wells Fargo, networking and innovation go hand in hand. We encourage our employees to connect across departments and roles to foster new ideas and strategies that lead to groundbreaking solutions.

Empower Your Career

Step into a role at Wells Fargo where your skills will be honed, your achievements recognized, and your career can flourish. We're not just filling positions; we're building leaders who are equipped to navigate the complexities of the financial world. Join Wells Fargo today and be part of a team that’s redefining the future of banking.
Learn more about Wells Fargo
Size
246,577 employees
Market Cap
$155.2 billion
Industry
Net Income
$3.3 billion
Founded
1852
5 Year Trend
-5.9%
NASDAQ

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