Job Description Summary:
We are seeking a strategic and results-driven Senior Manager, TikTok Shop to lead the growth, profitability, and overall business strategy for our TikTok Shop channel. This role will own GMV performance, creator and affiliate partnerships, promotional planning, media investment, and exclusive product initiatives. The ideal candidate has a strong background in e-commerce and social commerce, with hands-on experience scaling revenue through TikTok Shop, creator partnerships, affiliate programs, paid media, and promotional campaigns

Job Description:
The Senior Manager, TikTok Shop will lead the strategy and execution of the company's TikTok Shop business, driving revenue growth, profitability, and customer acquisition across all brands.

RESPONSIBILITIES:
• Own TikTok Shop revenue, profitability, GMV, and overall business performance.
• Develop and execute growth strategies to achieve revenue and profit targets.
• Identify assortment opportunities that drive conversion and customer engagement.
• Partner with marketing and creative teams to develop high-performing content and commerce campaigns.
• Monitor key business metrics including GMV, contribution margin, ROAS, conversion rate, average order value, and customer acquisition.
• Manage TikTok Shop advertising investments, including Shop Ads, GMV Max campaigns, affiliate incentives, creator amplification, and paid media opportunities.
• Build scalable creator and affiliate programs to increase product visibility and sales.
• Analyze sales performance, creator effectiveness, affiliate contribution, and promotional results.
• Present performance updates, growth opportunities, and business recommendations to leadership.

QUALIFICATIONS:
• 5+ years of experience in e-commerce, marketplace management, social commerce, affiliate marketing, influencer marketing, or digital commerce.
• 2+ years of experience managing TikTok Shop, creator-led commerce programs, social commerce channels, or marketplace businesses.
• Proven track record of driving revenue growth through creators, affiliates, promotions, and paid media.
• Strong understanding of TikTok Shop ecosystem, affiliate programs, creator partnerships, and social commerce best practices.
• Experience managing promotional calendars, media investments, and large-scale commerce campaigns.
• Strong analytical skills with experience interpreting business performance and making data-driven decisions.
• Excellent communication, relationship management, and project management skills.
• Experience in beauty, cosmetics, fashion, consumer products, or related industries a plus
• Ability to thrive in a fast-paced, entrepreneurial environment.

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays

Additional Workplace Offerings (subject to change or eligibility.)

• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks

Qualification(s):
Education(s):
Bachelor of Science (B.S)

Work Experience:
Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related field

Skill(s):
Affiliate Management, Affiliate Networks, Analytics, Marketing, Marketplace Management, Microsoft Excel, Microsoft Office, Operations Management, Shopify

Language(s):
English

Certification(s):
Not Applicable

The anticipated compensation range is
91,000.00 - 172,000.00 USD Annual
Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.