Senior Manager, Social MediaDepartment: Marketing
Employment Type: Full Time
Location: Remote - US
DescriptionRole OverviewWe are looking for a Senior Manager, Social Media to lead how Rho shows up, connects, and grows across social media. This is a senior, highly visible role for a strategic and creative leader who can set the vision, develop a strong point of view, and turn ideas into high-impact content across platforms. You'll own Rho's social ecosystem from strategy through execution, bringing together brand, science, culture, and consumer insight to create content that people want to engage with and share. Working closely with Brand, Creative, Growth, and cross-functional teams, you'll play a key role in shaping Rho's presence in culture and building social into a meaningful driver of brand growth.
What You'll Own
Social Strategy & Growth- Own the vision, strategy, and growth of Rho's social channels, including Instagram, TikTok, LinkedIn and emerging platforms.
- Set the channel strategy, content pillars, programming, and priorities, and evolve them based on audience behavior, platform dynamics, and business goals.
- Establish a culture of testing and optimization, using performance data, trends, and consumer insights to determine what we do next.
- Identify and lead opportunities to grow Rho's reach, engagement, and relevance across social.
Content, Creative & Science- Lead the development of Rho's social content strategy and maintain a strong pipeline of original, platform-native ideas.
- Turn Rho's science, ingredients, and product benefits into scroll-stopping storytelling that is compelling without compromising scientific credibility or oversimplifying the science.
- Find the hook, insight, or unexpected angle that turns complex science, consumer questions, and cultural conversations into content people want to watch and share.
Community & Consumer Insights- Own the use of social and community insights to deepen our understanding of the consumer and shape content strategy.
- Turn comments, DMs, reviews, creator feedback, and social conversations into actionable content ideas and opportunities for the brand.
- Build a social presence that actively participates in relevant conversations rather than simply broadcasting to an audience.
Cross-Functional Leadership- Serve as the senior owner of social across Rho, partnering with Brand, Creative, Growth, Partnerships, Retail, Events, Product, and CX to connect social to broader company initiatives.
- Lead social and content workstreams from strategy through execution, setting priorities, driving timelines, managing stakeholders, and ensuring work gets across the finish line.
- Bring a strong point of view, proactively identify opportunities, make decisions, and solve problems with a high degree of autonomy.
- Keep leadership informed through clear recommendations, progress updates, and performance insights, while maintaining ownership of the work.
Key Responsibilities- Lead the development and execution of Rho's social content strategy across channels, ensuring a consistent and differentiated presence.
- Direct the social content pipeline from concept through execution, setting priorities and ensuring a high standard of creative quality.
- Develop and oversee social-first campaigns, series, and programming that drive brand awareness, engagement, and growth.
- Partner with Creative and cross-functional teams to shape and execute social initiatives across product launches, campaigns, partnerships, and key brand moments.
- Establish and oversee the approach to social trends, creators, cultural moments, and community engagement, identifying opportunities for Rho to stay relevant and grow its audience.
- Own social performance reporting and optimization, translating audience and performance insights into strategic recommendations and action.
- Represent the social perspective across the organization, bringing a strong point of view to how Rho shows up, communicates, and connects with its audience.
Qualifications and ExperienceRequired Qualifications and Experience- 5+ years of experience in social media, content, brand, or digital marketing
- 3+ years owning social strategy and channel growth at a senior level.
- Proven experience building and executing social strategies across Instagram, TikTok, LinkedIn, and emerging platforms.
- Proven track record developing social campaigns, content series, and platform-native creative.
- Experience leading cross-functional creative projects from concept through execution.
- Experience building and managing social communities, including audience engagement and community-driven content.
- Experience using social performance data and audience insights to inform strategy and optimize content.
- Strong understanding of social trends, creator ecosystems, and platform best practices.
- Experience working in a fast-paced, high-growth consumer brand environment.
Additional Preferred Qualifications- Experience in health, wellness, beauty, nutrition, or other science-driven consumer brands.
- Experience with photography, graphic design, or other visual content creation.
- Experience translating technical or scientific topics into consumer-facing content.
- Experience working with creators, influencers, and UGC programs.
- Experience supporting social commerce, paid social, or performance marketing initiatives.
- Experience building a social presence from the ground up or scaling a rapidly growing brand.
- Experience managing external agencies, freelancers, or creative partners.
What Does Success Look Like in This Role- Rho has a clear, differentiated social presence with a strong point of view and consistent channel strategy.
- Social is growing meaningfully in reach, engagement, community, and overall brand impact.
- Rho has a strong pipeline of original, high-quality content that consistently gives the audience a reason to follow, engage, and come back.
- Complex science and product benefits are being translated into compelling, credible content that stands out in the wellness category.
- Social is deeply integrated into major launches, campaigns, partnerships, and cultural moments across the business.
- The team operates with greater speed and autonomy, with clear ownership and a strong test-and-learn culture.
- Leadership trusts you to identify what Rho should do on social, explain why, and drive it from idea to execution.
CompensationEstimated salary range: $90k-$120k, depending on experience.
