Bimbo Bakeries USA

Senior Manager Social Media

Bimbo Bakeries USA • $102K — $142K *
Irving, TX 75061In-Person
Media
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience required.
  • 7+ years in social media strategy and channel management.
  • Proven experience leading and developing teams.
  • Strong grasp of social platforms and consumer engagement.
  • Experience in multi-brand portfolio management preferred.
  • Ability to collaborate with agencies and cross-functional teams.
  • Excellent communication and stakeholder management skills.

Responsibilities

  • Lead and develop a team of Social Media Managers and Associate Managers.
  • Translate brand objectives into effective social strategies.
  • Manage select social channels, overseeing content and community engagement.
  • Collaborate with various teams to align social strategy with marketing plans.
  • Establish scalable processes for planning, publishing, and reporting.
  • Monitor social channels for trends and reputational risks.
  • Define success metrics and drive continuous improvement in social programs.
  • Encourage creativity and innovation to keep brands relevant.

Benefits

  • Comprehensive benefits package.
  • Paid time off.
  • 401k with company match.
  • Annual bonus eligibility.
Full Job Description
Salary Range: $102,000 - $142,800

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

#LI-LF1

Position Summary:

The Senior Manager, Social Media will lead social media strategy and execution across a diverse multi-brand portfolio. This role manages a small team, owns select social channels, partners closely with agencies and cross-functional teams, and helps build scalable processes that strengthen consumer engagement, brand relevance, and business impact.

Key Responsibilities:
  • Team Leadership: Lead, coach, and develop Social Media Managers and Associate Managers, establishing clear goals, priorities, operating rhythms, and accountability for results.
  • Social Strategy: Translate brand and business objectives into social strategies that drive awareness, engagement, conversion, loyalty, and brand growth.
  • Channel Ownership: Manage select social channels, including content planning, publishing oversight, community engagement, response management, and performance optimization.
  • Agency & Cross-Functional Partnership: Partner with Brand Marketing, Communications, Media, Creative, PR, Consumer Relations, Insights, Legal, Regulatory, and agency teams to brief assets, align feedback, support campaign execution, and integrate social strategy across marketing plans.
  • Governance & Operations: Build scalable planning, briefing, approval, publishing, reporting, and governance processes that support multiple brands, campaigns, and agency-created assets.
  • Social Listening & Risk Management: Monitor social channels for consumer inquiries, trends, opportunities, and reputational risks, serving as the escalation point for sensitive issues.
  • Performance & Optimization: Define success metrics, lead performance reviews, use insights to guide decisions, and drive continuous improvement across social programs.
  • Innovation & Culture: Encourage experimentation, creativity, and social-first thinking that keeps brands relevant and connected to consumers.


Leadership Competencies:
  • Builds effective teams through coaching, feedback, development planning, and clear performance expectations.
  • Creates a culture of empowerment, accountability, collaboration, and continuous improvement.
  • Influences cross-functional partners and aligns stakeholders across brand priorities, business needs, and emerging opportunities.
  • Balances enterprise-level strategy with brand-specific needs, cultural moments, risk considerations, and execution requirements.


Education and Work History:
  • Bachelor's degree or equivalent experience required.
  • Minimum of 7 years' experience in social media strategy, channel management, community management, content planning, and performance optimization.
  • Experience leading and developing direct reports, including managers and/or associate managers.
  • Strong understanding of social platforms, consumer engagement, social listening, content governance, and emerging trends.
  • Experience managing social media across a multi-brand portfolio or complex business environment preferred.
  • Demonstrated ability to partner with agencies and cross-functional teams to brief work, review assets, align feedback, and support execution.
  • Strong communication, judgment, stakeholder management, process development, and brand voice management skills.


#YOUBELONGATBBU

About Bimbo Bakeries USA

Bimbo Bakeries USA, Inc. is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The company, headquartered in Horsham, Pennsylvania, a suburb of Philadelphia, owns many fresh bread and sweet baked goods brands in the United States, including Entenmann's, Sara Lee, and Thomas'. It is also a top advertising sponsor for many major soccer teams around the globe.
Learn more about Bimbo Bakeries USA
Industry
Food & Beverages
* Ladders Estimates

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