YOU

The Senior Manager, Sales Training is a strategic and operational leader responsible for designing, delivering, and continuously improving enterprise-wide sales training initiatives that drive sales excellence and business performance across North America. This role oversees key areas of sales development including onboarding, technical/product training, professional selling skills, sales leadership development and the company orientation program. This leader partners closely with Sales and Branch Leaders, HR and branch training teams to ensure sales training initiatives and programs are scalable, aligned, prioritized and impactful. In addition to leading core training initiatives, this role is responsible for helping shape the long-term strategy for sales capability development across the organization. The position leads and supports a network of sales training professionals through both direct and dotted-line reporting relationships.

This role reports to the Director, Learning & Organizational Development with dotted-line reporting into the Sr. Vice President, North American Sales and is a key member of the Training Center of Excellence (COE) leadership team.

WHAT YOU'LL BE DOING (% of Time)

Sales Training Strategy, Roadmap Execution & Stakeholder Alignment (25%)

• Define and execute Sales Training strategy and roadmap aligned to business and functional priorities.
• Partner with sales and branch leadership to conduct training needs assessments, identify critical capability gaps (current and future-state) and translate business requirements into clear learning objectives, program outcomes and measures of success.
• Establish governance, standards, and scalable models across branch manufacturing sites and sales teams.
• Serve as a credible and trusted advisor and coach to branch training teams.

Sales Onboarding & Leadership Development Program and Company Orientation (25%)

• Design and scale sales onboarding processes and programs to ensure consistent, high-quality employee experience, accelerate time-to-productivity and support retention.
• Lead the company orientation program to ensure new hires are effectively and efficiently introduced to our company values, business model/markets, products and customers.
• Lead the Sales Leadership Development program to support and accelerate the development and readiness of future senior sales leaders and our desire for a healthy internal talent pipeline that supports our ability to promote from within the organization.

Technical, Product & Sales Skills Training (20%)

• Partner with sales and branch leadership to identify skill and capability gaps and needs across product knowledge, technical acumen, consultative selling, account management and negotiation and closing.
• Oversee development and maintenance of curriculum for product knowledge, market understanding, tools, and selling skills. Implement varied and modern learning tools, methodologies and technology, including eLearning, microlearning, AI-enabled learning and enablement technologies.
• Identify and leverage ways to build sales learning and training into the flow of work.
• Identify and build role-based learning paths/ journeys for key sales roles.

Branch Partnership & Field Enablement (20%)

• Partner with branch leadership to ensure alignment and reinforcement of sales training content, programs and initiatives, while scaling best practices.
• Establish and maintain strong branch and sales leadership partnerships and feedback loops to identify what's working well and where gaps exist/needs are unmet. Maintain regular, ongoing communication with key stakeholders to ensure continued alignment.

Training Operations, Program Management & Impact Measurement (10%)

• Lead planning, execution, and management of sales training initiatives and team operations, ensuring high-quality design and delivery.
• Partner closely with branch training teams to provide alignment, support and functional training guidance, coaching and mentorship.
• Leverage shared services team support for instructional design and training operations needs. Provide effective prioritization and high-quality input to this team to ensure efficient and high-quality outputs.
• Define and execute measurement strategy to evaluate effectiveness, behavior change, and business outcomes using data to drive continuous improvement.

PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL REQUIREMENTS

While performing the duties of this job, the employee is frequently required to sit, talk, and hear, and sometimes walk and stand. While performing the duties of this job, the employee may occasionally push or lift up to 25 lbs.

WORK ENVIRONMENT

This job operates in a professional office environment where standard office equipment such as computers, phones, printers/scanners, etc. are frequently used.

DESIRED SKILLS AND EXPERIENCE

If you can do everything listed above, you've got what it takes. Perhaps some of the following would be helpful too:

Education

• Bachelor's degree required.

Experience

Minimum of 8+ years of progressive experience in sales, learning & development or training. 5+ years in a leadership role managing teams and sales training/enablement initiatives, including:

• Building technical, product and selling skills curricula
• Designing scalable sales capability strategies
• Leading onboarding and sales readiness programs
• Measuring business impact of training

Experience managing RFPs, vendors and external partners and budgets. Experience supporting national multi-region sales organizations. Experience building learning roadmaps tied to business outcomes

Skills & Capabilities

Strong people leadership capability, including coaching and development of staff and builder of high-performance teams. Strategic thinker and future-focused visionary with a strong bias for action and results; balancing stakeholder engagement and change management considerations. Strong stakeholder influence and management and communication skills at all levels of an organization. Deep understanding of sales capability development and how to improve sales effectiveness through targeted capability building. Strong business and commercial acumen. Ability to "meet an organization where they are at" and design solutions that move the organizational maturity forward in a way and pace that the organization accepts and culturally embraces. Expertise in instructional design, adult learning principles and modern learning skills for sales audiences. Data-driven mindset with experience in measurement and analytics. Operational rigor with a focus on standardization, scalability, and continuous improvement.

TRAVEL

This position requires domestic and international travel up to 35% of the time.

WORK STATUS & LOCATION

This full-time, exempt position is ideally located in Pleasanton, CA or Plano, TX. Open to a remote work location for internal candidates.

RELOCATION

Relocation is available for this position.

PAY

$123,700 - $252,300 / year

REWARDS AT SIMPSON STRONG-TIE

We recognize and reward employees with a carefully designed and comprehensive rewards package, including competitive compensation, quarterly bonuses or commission and first-rate benefits. May exclude some positions, such as seasonal jobs.

• Quarterly Bonuses/Commission: You will be eligible for either a bonus or commission, paid on a quarterly basis. We believe all employees affect customers, sales and revenue - directly or indirectly - and should be rewarded by sharing the company profits.
• Benefits: We provide a wide range of benefits for eligible full-time employees including: medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more. View benefit plan details here: https://benefits.strongtie.com/.