Topgolf

Senior Manager, Product Strategy & Category Management

Topgolf • $154K — $231K *
Carlsbad, CA 92009In-Person
Retail & Consumer Goods
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, Business, Engineering, or a related field
  • 8 years of product strategy, management, or development experience in the golf industry
  • Deep knowledge of golf clubs, technology, and market trends
  • Strong project management expertise in fast-paced environments
  • Superb communication skills for presenting to diverse audiences
  • Analytical, detail-oriented with a knack for data intelligence
  • Collaborative with the ability to influence cross-functional teams

Responsibilities

  • Drive product creation from concept to launch, managing timelines and execution
  • Be the voice of the market, understanding golfers, competitors, and trends
  • Collaborate with cross-functional teams to translate insights into product briefs
  • Shape compelling product stories for go-to-market strategies
  • Maintain and manage long-range product roadmaps aligned with business strategy
  • Influence pricing and positioning strategies to maximize market impact
  • Guide the development of insightful product briefs and marketing alignment
  • Ensure global consistency in product strategy and pricing across markets
  • Make data-driven decisions to track product performance and identify improvement opportunities
  • Support launch excellence through training and presentations at events

Benefits

  • Comprehensive health insurance
  • 401(k) plan with company match
  • Generous paid time off policy
  • Employee discounts on products
  • Opportunities for professional development
Full Job Description
ROLES AND RESPONSIBILITIES
  • Drive Product Creation: Own the process from concept to launch as the voice of the product through lifecycle. You will manage timelines, execution, and day-to-day activities, ensuring everything aligns with our category vision.
  • Be the Voice of the Market: Understand golfers, the competition, and the latest trends. You will dive deep into market dynamics, staying ahead of the curve to ensure our products are always one step ahead.
  • Collaborate & Innovate: Partner with R&D, Industrial Design, and other cross-functional teams to bring visionary products to life. You will translate golfer insights into product briefs that inspire technical innovation and ensure the final product delivers performance that golfers can feel on the course.
  • Shape the Story: Work with the GTM team to craft compelling stories for each product-from naming to consumer messaging, ignites excitement and drives go-to-market success.
  • Maintain Strategic Product Roadmap: Lead the development and ongoing management of long-range product roadmaps that define the future of your categories. Ensure each milestone within the 5-year plan is thoughtfully aligned with Callaway's overarching business strategy to drive sustained revenue growth. Continuously monitor market performance throughout the product lifecycle, making data-informed adjustments to optimize results and uphold the category.
  • Influence Pricing & Positioning: Help define pricing and product positioning strategies across the lifecycle, collaborating with key stakeholders to maximize impact on the market and achieve financial goals.
  • Guide Product Briefs: Craft clear, insight-driven product briefs that inspire innovation within R&D and serve as the foundation for technical development. Collaborate with Marketing to develop go-to-market briefs that ensure alignment across global teams and drive successful product launches. Curate and oversee the development of visual tools such as mood boards and concept inspiration decks for executive review, ensuring strategic alignment throughout the product creation cadence.
  • Global Synergy: Ensure the product category strategy, positioning, and pricing are consistent across regions and markets, delivering a unified global experience.
  • Data-Driven Decisions: Use sales, SKU, and market data to track performance and identify opportunities for improvement, ensuring our products exceed market expectations.
  • Support Launch Excellence: Drive internal excitement and knowledge by presenting at training sessions, product launches, and key meetings. You will bring product stories to life, energizing teams and ensuring seamless launches.
  • Key Performance Indicators (KPIs) examples:
    • Revenue growth across Woods, Irons, and Wedge categories
    • Increased market share in key regions and demographics
    • Innovation score improvement in GPAU studies
    • Strong Net Promoter Scores (NPS) reflecting enhanced golfer satisfaction.
    • Successful launches of new products, including limited-edition releases


TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities):
  • A Strategic Thinker: Knack for seeing the big picture and translating it into detailed plans that deliver. You think three steps ahead, anticipate challenges, and always have a plan.
  • Collaborative & Influential: Work cross-functionally and influence various teams from R&D to Sales. A role of significant collaboration, bringing people together around a shared goal and pushing the envelope to make things happen.
  • Analytical & Detail-Oriented: Keen eye for data, trends, and insights. High data intelligence to dive deep into the numbers and the details, always striving for accuracy and actionable insights. Strong business acumen and marketing strategies.
  • Passionate About Golf: Live and breathe the game, understanding what makes golfers tick, and have a deep passion for pushing the sport forward.
  • Project Management Expertise: Excel in fast-paced environments, juggling multiple tasks while meeting deadlines.
  • Superb Communication: Can distill complex concepts into clear, concise communication and deliver them confidently to all levels of the organization. As a product leadership team, create enthusiasm and drive as a dynamic presenter.
  • Organizational Master: Detail-obsessed and can keep multiple projects on track with ease.


EDUCATION AND EXPERIENCE
  • Bachelor's degree in marketing, Business, Engineering, or a related field
  • 8 years of product strategy, management, or development experience, with deep knowledge of the golf industry required.
  • Extensive knowledge of golf clubs, technology, and market trends

154,000.00 - 192,550.00 - 231,100.00 USD Annual

About Topgolf

Topgolf is a global sports entertainment company that offers a unique golfing experience. The company's venues feature a high-tech driving range, food and beverage service, and interactive games that are designed for players of all skill levels. Topgolf was founded in 2000 and is headquartered in Dallas, Texas. The company has more than 60 locations in the United States, United Kingdom, and Australia. Topgolf is known for its innovative approach to golf and its commitment to creating a fun and engaging experience for its customers.
Learn more about Topgolf
Size
24,000 employees
Industry
Hospitality & Recreation
Founded
2000
* Ladders Estimates

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