Senior Manager, Product Public Relations
The Opportunity
This role is accountable for development and execution of communications and public relations strategies that are integrated with Commercial, Public Affairs & Access, U.S. Medical Affairs, cross-functional Global colleagues and other internal stakeholders. The candidate for this role will have an understanding of the communications and campaign requirements for reaching a wide range of audiences, including media, healthcare professionals, patients and policy makers.
Key Accountabilities
- Develop and execute insights-driven, high impact and integrated U.S. communications and public relations strategies in support of assigned therapy area and/or medicine(s), ensuring alignment with business objectives.
- Proactively engage media and influencers (traditional and social) around data and regulatory milestones and opportune media moments.
- Serve as media relations expert by maintaining relationships with key reporters, developing pitch angles with the goal of delivering thoughtful, positive news coverage.
- Support issues preparedness. Anticipate emerging issues and develop mitigation plans, including scenario planning, timely internal stakeholder alignment, message development, training for key internal stakeholders and issues supervising.
- Work closely with Legal, Regulatory, Medical and other key internal stakeholders on the review and approval of multiple materials/assets.
- Effectively manage agency relationship and budget to ensure delivery of their support through clear objectives, KPIs, continued drive for excellence and innovation.
Qualifications
- 8+ years of experience and established track-record of delivering impactful, strategic and content-rich communications programs, and proactive stakeholder management with demonstrable measures of success.
- Solid understanding of clinical data and regulatory milestones. Experience in translating scientific/technical content for a broad range of audiences.
- Experience in crafting consumer- and HCP-facing campaigns supporting brand strategic objectives; ability to apply patient journey and other audience insights to develop programming effecting behavior change.
- Ability to combine strategic thinking with hands-on-delivery.
- Ability to work independently, but knows when to flag potential issues to manager and leadership in a timely manner.
- Outstanding writing skills and proven media relations and digital communications skills.
- Strong oral and presentation skills; ability to negotiate and persuade.
- Significant experience in leading issues preparedness and issues management in a similar environment.
- Proven capability to influence and counsel senior leaders and teams across functions and geographical boundaries.
- Ability to work on multiple projects simultaneously and deal with rapidly changing priorities.
- Excellent interpersonal skills; hardworking team player and self-starter.
- Ability to work in a global environment including understanding of cultural differences.
- Requires about 25 to 35% domestic travel.
Location
- This position will be based in South San Francisco
- Relocation Benefits are not available for this role
Roche Operating Principles
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location of California is $141,700.00 – $263,100.00. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
