The Senior Manager of New Business Development will lead, develop, and motivate a team of Account Executives focused on new business acquisition across full season memberships, half-season plans, mini plans, and club seating products. This individual will play a key leadership role in creating and executing sales strategies, sales campaigns, and packaging recommendations, and prospecting initiatives designed to maximize revenue and support long-term fan growth.
In addition to managing a team, the Senior Manager will maintain an individual revenue goal with a primary focus on B2B sales and club seating. The ideal candidate is a proven sales leader who excels at developing talent, driving accountability, and building relationships with corporate decision-makers throughout the Dallas-Fort Worth Metroplex.
Primary Duties / Responsibilities: - Lead, manage, and develop a team of Account Executives focused on new business revenue generation *
- Recruit, hire, train, and mentor top sales talent while fostering a high-performance, results-oriented sales culture *
- Develop and execute strategic sales plans for full season memberships, half-season plans, mini plans, and premium seating products *
- Create and implement outbound sales campaigns, prospecting initiatives, and lead generation strategies to maximize new business revenue *
- Establish performance benchmarks, sales goals, and accountability measures for the New Business Development team *
- Monitor team pipelines, sales activity, appointment generation, forecasting, and overall performance against revenue targets *
- Analyze sales trends, customer behavior, and market opportunities to identify new revenue streams and growth strategies *
- Collaborate with Chief Ticketing Officer, Marketing, Ticket Operations, and Partnerships, teams to develop integrated sales campaigns and promotional initiatives *
- Work with Chief Ticketing Officer on the creation and implantation of department wide sales contests to motivate and engage entire Ticketing Department *
- Serve as a department leader in developing best practices for prospecting, pipeline management, presentations, and closing techniques *
- Maintain an individual sales goal focused on generating revenue through B2B relationships, club seating, premium hospitality, and corporate entertainment programs *
- Prospect, cultivate, and close new corporate accounts through networking, referrals, appointments, and face-to-face meetings *
- Lead by example through personal sales production and consistent execution of sales best practices *
- Attend Dallas Wings home games, networking events, and community functions to support sales initiatives and relationship development *
- Other duties may be assigned
Game Day Duties/Responsibilities: - Oversee sales tables and assist in managing fan experiences
- Providing customer service to clients, members and fans
- Prolonged standing, walking, and extended work hours.
- Must be available to attend all home games for Dallas Wings, as well as attend most community events. Games & events may take place on nights, weekends, and/or holidays.
Reporting Relationships: This position reports to: Chief Ticketing Officer
Do Other Positions Report to This Position? No _X_ Yes
If so, what titles report to this position and how many of each?
- SR AE, New Business
- AE, New Business
Job Requirements: - Formal Education: Bachelor's degree from a four-year college or university, and/or equivalent combination of education and experience
- Relevant Work Experience:
- Minimum of 4 years of professional experience in ticket sales, business development, sports sales, or related revenue-generating roles
- Minimum 1 year of sales leadership or management experience preferred
- Proven track record of exceeding individual and team revenue goals
- Experience selling season ticket memberships, premium seating, hospitality products, or corporate entertainment packages preferred
- Experience with Salesforce or similar CRM platform preferred
- Professional sports or entertainment industry experience preferred
- Work Location & Hours: Work is performed in the community, office and/or at one of the arenas as determined necessary by the Company. Must be available to attend all home games for Dallas Wings, as well as attend company events. Games & events may take place on nights, weekends, and/or holidays.
Ideal Candidate Attributes/Competencies: - A passion sports, entertainment, and the continued growth of women's professional sports.
- Demonstrated ability to lead, motivate, and develop high-performing sales professionals.
- Strong strategic thinking and analytical skills with the ability to translate insights into revenue-generating initiatives.
- Proven success in B2B sales and relationship management.
- Excellent communication, presentation, negotiation, and closing skills.
- Results oriented mindset
- Excellent Written & Verbal Communication required, including the ability to adjust communication style to audience style to ensure effective dialog.
- Excellent organizational skills & attention to detail.
- Excellent time management skills with proven ability to meet deadlines.
- Ability to act with integrity, professionalism, and confidentiality
- Ability to adapt in a fast paced, ever-changing environment
- Ability to represent the organization as a brand ambassador.
Physical Requirements - Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at a time.
- Prolonged periods of standing and walking
- Hearing, seeing, reading, writing, concentration, comprehension, and talking with clear speech.
- Planning, organizing, interpreting data, making decisions, problem-solving, and composure under deadlines/stress.
*Indicates essential functions of job
