Schedule: Full time
Shift:Day (United States of America)
Address:601 E ROLLINS ST
City:ORLANDO
State:Florida
Postal Code:32803
Job Description:Responsible for leading day-to-day volume-driving marketing planning and execution of the community/network of care strategy for assigned region. This position applies expertise in market research, analysis, and development to generate and organize plans and execution teams that will competitively differentiate AdventHealth and ensure growth in volume, market share, share of spend, and overall brand awareness across the region. This role builds strong relationships with key leaders to advance the organization's strategic vision. In addition, this position develops and leads marketing programs and strategies that build awareness, drive volume and move market share. Additionally, this role is hands-on, results-oriented, and passionate about marketing strategy, data analytics, and return on investment-driven decision making.
- Manages day-to-day strategic marketing efforts for regional market.
- Develops annual marketing plans, setting goals, strategies, and tactics to ensure operational business goals are met.
- Acts as regional account executive for senior operational leadership, providing strategic counsel, market opportunities, and overall support across the assigned region.
- Identifies areas of opportunities or downtrends and collaborates with physician/clinical relationship development & sales team and institute/service line marketing team to develop and implement volume-driving campaigns.
- Provides executive leadership with market dashboard and return on investment reports to ensure business goals are met and contributes to the development of key relationships, affiliations, and community partnerships.
- Maintains awareness of emerging marketing trends, competitive movements, and overall landscape, bringing leading consumer-centric strategies to the team to impact volume-driving efforts across all service lines and markets in assigned region.
- Serves as lead brand ambassador, ensuring consistent execution of brand strategy across all areas of responsibility to establish/improve overall brand awareness and perception in the market.
- Identifies, negotiates, and manages strategic community sponsorships, organizes/supports volume-driving community events, and establishes immersive, keynote events.
- Provides leadership for direct-to-consumer physician-specific marketing initiatives to drive referrals, increase exposure, and add consumer value and brand recognition in the marketplace.
- Works with Regional, Divisional or Executive Director of Marketing. Manages multiple team members to drive the execution of marketing strategies and ensures overall business objectives are met, including recruiting, coaching, and providing leadership and assistance in strategy development.
- Provides oversight for large budget, ensuring timely reporting, return on investment, and fiscal responsibility.
- Develops and maintains strong community relationships, engages key community leaders, and establishes strategic initiatives with local and regional influencers to enhance the brand and drive volume and engagement.
Knowledge, Skills, and Abilities:- Advanced management and organizational skills with the ability to multi-task and guide direction in a matrixed work environment. [Required]
- Knowledge and skills to lead integrated marketing programs, including: marketing planning; creative concepting and execution; corporate communications; digital and social media; project management, event planning; research analysis; and physician relations. [Required]
- Strong collaborator and influencer - drives change through ideas, relationships and actions, systemic and operational issues to accelerate results. Adept at relationship building internally and externally to drive business. [Required]
- Effective communicator with outstanding oral and written skills communication, proven relationship-building skills among executives, staff, physicians, and community partners. Strong presenter who possesses command presence and can influence change. [Required]
- Sound critical thinker with the ability to analyze data with attention to detail and accuracy in order to make smart decisions and recommendations that produce measurable results. [Required]
- Effectively works collaboratively across service lines and markets to apply knowledge and learning to advance market strategies and consumer-centric programming. [Required]
- Marketing industry experience in emerging digital media and technologies. [Required]
- Experience attracting, hiring, retaining, coaching, and developing teams and individuals. [Required]
- Displays emotional intelligence skills to anticipate needs, craft a tailored approach, and communicate effectively with team members, colleagues, and leadership. [Required]
- Open to change and able to navigate transitions effectively and with a positive outlook. [Required]
- Advanced skills in Microsoft Office, specifically Word, Excel, and PowerPoint. [Required]
- Proficiency in windows-based applications as well as Microsoft Outlook. [Required]
- Excellent knowledge of marketing principles and techniques, aware of advertising practices and guidelines. [Required]
- Effective interpersonal skills and ability to communicate with all levels of staff-executive, management, and staff-both written and verbally. Ability to create, compose, and edit written material. [Required]
- Excellent leadership, project management, budget management, organizational, and prioritization skills. Self-motivated, detail-oriented, analytic, and possess good organization and follow-up skills. [Required]
Education:- Bachelor's [Required]
- Master's [Preferred]
Field of Study:- in Marketing, Communication, Business, or related field
Work Experience:- 2+ experience in budget management. [Required]
- 6+ of marketing experience with a proven track record of designing, developing, and managing fully-integrated marketing initiatives. [Required]
- Experience managing employees. [Required]
- Previous experience within healthcare industry. [Preferred]
Physical Requirements: (Please click the link below to view work requirements)
Physical Requirements - https://tinyurl.com/23km2677
Pay Range:$72,786.83 - $155,693.55
