The Senior Manager, Marketing Program Management, is a critical player/coach responsible for building scalable program management practices, translating strategic marketing priorities into high-performing, omni-channel campaigns and content. This individual operates at the intersection of strategy, creative design, campaign execution, and AI-powered productivity.
This leader will manage a team and serve as the bridge between Strategic Marketing and execution, turning business objectives into tactical outputs that drive pipeline, customer engagement, and revenue growth.
This role requires a strong blend of strategic thinking, operational rigor, and hands-on execution within a matrixed, global organization.
Key Responsibilities

Strategic Translation & Campaign Leadership

• Partner with Strategic Marketing and Business Unit leaders to interpret marketing briefs and translate them into actionable campaign plans and deliverables
• Lead end-to-end campaign execution across digital and omni-channel initiatives
• Ensure alignment of marketing programs with business goals, product portfolios, and revenue targets

In-House Agency Leadership (Player/Coach)

• Lead, mentor, and develop a team of Program Managers and Technical Writers leveraging AI to improve team efficiency
• Act as both strategic leader and hands-on contributor, stepping into execution when needed
• Establish best practices, workflows, and quality standards for campaign and content delivery
• Drive a culture of accountability, creativity, and continuous improvement

Program & Project Management

• Oversee the development and delivery of marketing assets (digital, print, web, video)
• Ensure projects are delivered on time, on budget, and aligned to strategic objectives
• Manage cross-functional coordination across marketing, product management, and commercial teams

Campaign Operations & Platforms

• Own and optimize campaign management platforms
• Design and manage workflows to improve efficiency, scalability, and visibility
• Provide user support and drive adoption of tools and processes

Financial & Operational Excellence

• Manage marketing budgets, forecasts, and monthly accruals
• Ensure accurate tracking and reporting of marketing spend
• Optimize resource allocation to maximize ROI and productivity

AI-Enabled Marketing Execution

• Leverage AI tools (e.g., generative content, design automation, campaign optimization tools) to accelerate content creation and campaign delivery
• Use AI to rapidly develop drafts, variations, and personalized content at scale
• Continuously identify opportunities to improve efficiency, speed, and quality through AI-driven workflows
• Partner with leadership to test and adopt emerging AI tools that enhance marketing performance

Content & Digital Execution

• Oversee integrated content development across channels (digital, print, social, web)
• Collaborate with subject matter experts to ensure technical accuracy and relevance
• Align content to customer journeys and campaign objectives

Performance Analytics & Optimization

• Track and report on campaign performance using dashboards and analytics tools
• Generate insights to improve campaign effectiveness and ROI
• Continuously refine programs based on data-driven learnings

Qualifications & Experience

Education

• Bachelor's degree in Marketing, Business, Design or related field

Experience

• 8+ years of relevant experience in marketing program management, campaign execution, or product marketing, and 4+ years of management experience
• Proven experience translating strategy into execution in a matrixed organization
• Experience in life sciences, biotechnology, or pharmaceutical industries strongly preferred

Technical & Functional Skills

• Strong proficiency in marketing automation and campaign management platforms
• Advanced skills in Microsoft Office (Excel, PowerPoint)
• Experience with creative and AI-enabled tools (e.g., Adobe Creative Suite, Canva, Jasper, Claude)
• Solid understanding of digital marketing channels and tactics

Leadership & Core Competencies

• Demonstrated ability to lead and develop high-performing teams in a player/coach model
• Exceptional project management and organizational skills
• Strong communication and stakeholder management capabilities
• Ability to operate effectively in a fast-paced, global matrixed environment
• Data-driven mindset with a focus on measurable outcomes

The estimated base salary range for this role, based in the United States of America is $135,000-$190,000. Compensation decisions are dependent on several factors including, but not limited to an individual's qualifications, location, internal equity, and alignment with market data. Additionally, employees are eligible to participate in one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits such as paid time off, health/dental/vision, retirement benefits and flexible spending accounts. All compensation and benefits information will be confirmed in writing at the time of offer.