Becton, Dickinson and Company

Senior Manager- Marketing Operations

Becton, Dickinson and Company • $100K — $130K *
Durham, NC 27713In-Person
Pharmaceuticals & Biotech
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, communications, or related field required, Master's degree preferred
  • 7+ years of marketing experience, preferably in pharmacy, medical device, or capital goods industry, including global and regional roles
  • 3+ years of direct people management experience
  • Consistent record of high performance in marketing communications and business development
  • Experience with CRM systems, marketing automation platforms, and analytics tools required
  • Strong written and verbal communication skills
  • Experience in digital marketing and tradeshow strategy
  • Ability to lead multiple projects in a fast-paced environment
  • Willingness to travel up to 20%

Responsibilities

  • Lead and develop a team of Business Development Representatives and Marketing Managers
  • Translate marketing tactics into integrated campaigns for consistent customer experiences
  • Create and deploy impactful content focused on BD Parata value offerings
  • Drive opportunity funnel creation for key markets and demand generation activities
  • Collaborate with US Product Marketing and Sales to align marketing activities
  • Track program success and drive continuous improvements using digital metrics
  • Advise and implement marketing communications across various channels and technologies
  • Design and complete multi-year customer engagement strategies by optimizing demand creation
  • Lead the Promotional Review Committee for collaboration with legal and regulatory stakeholders
  • Develop and implement a showroom strategy that aligns with marketing and sales objectives

Benefits

  • Hybrid work arrangement with a minimum of 4 days on-site collaboration
  • Emphasis on creativity and innovation alongside work-life balance
  • Opportunity to lead in a fast-paced healthcare industry
  • Support for personal and professional growth
  • Dynamic work environment fostering team engagement and collaboration
Full Job Description
Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the creativity and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find progressive solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Key Responsibilities
  • Lead and Develop Team: Directly manage Business Development Representatives, Technical Marketing Manager and the Marketing Communications Manager, fostering collaboration and accountability
  • Integrated Campaigns: Translate marketing tactics into integrated programs, engaging and cultivating customers throughout their buying journey for a consistent experience across channels.
  • Marketing Communications Strategy: Create and deploy impactful content and campaigns focused on the BD Parata value offers, ensuring brand and messaging alignment across solutions and relevant topics.
  • Business Development: Be responsible for opportunity funnel creation for key markets, develop plans to increase brand competitiveness, and drive demand generation activities.
  • Collaboration: Partner closely with US Product Marketing and Sales to align marketing activities with business goals.
  • Performance Optimization: Track program success, drive continuous improvements, and assemble end-to-end traceability of the funnel using digital metrics and benchmarks.
  • Content Leadership: Advise, lead, and implement marketing communications and campaigns across public relations, business development, tradeshows, digital channels, and the Marketing Technology stack. Leverage new technologies such as AI for personalized content creation
  • Strategic Planning: Design and complete multi-year customer engagement strategy and programs, optimizing demand creation approaches across the organization.
  • Stakeholder Engagement: Lead the Promotional Review Committee, collaborating with Medical, Legal, Regulatory, and Marketing leaders to influence positive outcomes and process improvements.
  • Showroom management: Develop and implement a showroom strategy that aligns with marketing and sales objectives, ensuring the space showcases the full Pharmacy Automation value proposition across all customer segments


Key Performance Indicators (KPIs)
  • Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) generated and converted
  • Contracts closed as a result of marketing-driven leads
  • Engagement rates on digital content (likes, shares, comments, downloads)
  • Total audience reached across all marketing channels
  • Campaign return on investment and cost per lead
  • Revenue growth and increased market share in strategic US segments
  • Successful and timely product launch execution
  • Enhanced customer engagement, satisfaction, and Net Promoter Score (NPS)
  • Leadership effectiveness measured by team engagement and cross-functional alignment


Qualifications
  • Bachelor's degree in business, marketing, communications, or related field required, Master's degree preferred
  • 7+ years of marketing experience, preferably in pharmacy, medical device or capital goods industry, including global and regional roles required
  • 3+ years of direct people management experience required
  • Consistent record of high performance and results in marketing communications and business development
  • Experience with CRM systems, marketing automation platforms (e.g. Salesforce, Maketo), and analytics tools (PowerBI) required
  • Strong written and verbal communication skills
  • Experience in digital marketing, tradeshow strategy, and planning
  • Ability to lead multiple projects in a fast-paced environment
  • Willingness to travel up to 20% (domestic tradeshows, customer events, team meetings)
  • Position based in Durham, NC, with hybrid work arrangement


At BD, we prioritize on-site collaboration because we believe it cultivates creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Required Skills

Optional Skills

Primary Work Location
USA NC - Durham - Roche Drive

Additional Locations

Work Shift

About Becton, Dickinson and Company

BD is a global technology company that provides diagnostics and technologies for frontliners. Through their solutions and services, they assist scientists in detecting diseases and advanced researchers' on developing diagnoses and therapeutics. BD was established in 1897 by Farleigh Dickinson and Maxwell Becton in East Rutherford, New Jersey.

Becton, Dickinson and Company Careers

Join the innovative world of Becton, Dickinson and Company (BD), a global medical technology company that is actively seeking driven, dedicated professionals to join our team. At BD, we are committed to advancing the world of health by improving medical discovery, diagnostics, and the delivery of care. This commitment provides the foundation for a workplace where you can engage in meaningful work and where job opportunities abound.

Work You’ll Do

At BD, you will be part of a culture that values diversity, leadership, and innovation. Our team members are empowered to lead and inspire from day one. Join us and contribute to our mission of advancing the world of health through your professional skills and personal passion.

Transform Your Career

BD offers a unique position in the marketplace that combines industry expertise, leadership in medical innovation, and a collaborative culture to help you grow your career. Whether you are looking for an entry-level position or a more senior role, we provide the tools and support for your professional growth through comprehensive training and development programs.

Innovative Work Environment

Our team at BD is composed of more than 65,000 associates across the globe. These dedicated professionals work at the intersection of technology and healthcare, where they drive innovation and ensure that we stay ahead in a rapidly evolving industry. By joining BD, you will work alongside some of the brightest minds in the industry.

Internship and Employment Opportunities

Start your career with BD through our internship programs or dive straight into a full-time position. We offer a range of opportunities that allow you to explore different areas of our business and find a path that aligns with your career goals. Our hiring process is designed to be transparent and engaging, ensuring that all candidates—whether submitting a resume for an internship or a senior position—feel valued and informed.

Benefits and Culture

BD is proud to offer competitive benefits that support the health, well-being, and financial security of our employees and their families. From comprehensive health insurance to employee wellness programs and flexible working arrangements, we prioritize the well-being of our team members. Our inclusive culture encourages networking, continuous learning, and the sharing of ideas in a diverse and welcoming environment.

Join Our Team

Explore the job opportunities at BD and discover how your expertise can help shape the future of healthcare. Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players.

Stay Connected

Keep up to date with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Becton, Dickinson and Company.

Explore Careers at BD

Whether you're preparing for your first interview or looking to advance into a leadership role, BD offers career paths that foster continuous growth and innovation. Join us in our mission to improve medical outcomes and enhance patient care worldwide.

SEARCH BD JOBS

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At Becton, Dickinson and Company, we are more than just a company; we are a community that is dedicated to making a difference in the lives of people all around the world.
Learn more about Becton, Dickinson and Company
Size
75,000 employees
Market Cap
$72 billion
Industry
Healthcare
Net Income
$1.6 billion
Founded
1897
5 Year Trend
+9.3%
Revenue
$18.2 billion
NASDAQ
BDX
* Ladders Estimates

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