General Electric Company

Senior Manager, Market Access & Reimbursement

General Electric Company$145K — $218K *
US-AnywhereRemote in Waukesha, WI
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Health Information Management or related field
  • CPC, CCS, or equivalent certification (required)
  • Minimum of 10 years in U.S. healthcare or medical device industry
  • Minimum of 5 years in U.S. market access with knowledge of reimbursement mechanisms
  • Strong knowledge of ICD-10-CM, CPT, HCPCS, and CMS guidelines

Responsibilities

  • Lead development and execution of U.S. market access strategies
  • Serve as subject matter expert for reimbursement to drive business outcomes
  • Develop commercial payer account plans for coverage and payment optimization
  • Engage with payers to influence coverage decisions
  • Monitor MAC and CMS policy changes and their impact
  • Establish relationships with key stakeholders across payer organizations
  • Collaborate with teams to deliver value propositions and clinical evidence

Benefits

  • Medical, dental, and vision insurance
  • Paid time off
  • 401(k) plan with contributions
  • Life, disability, and accident insurance
  • Tuition reimbursement
Full Job Description
Job Description Summary
The Senior Manager, Market Access & Reimbursement is a strategic individual contributor responsible for leading U.S. reimbursement and market access efforts for icobrain. This role will develop and execute payer engagement strategies, influence coverage decisions, and drive patient access through strong partnerships with payers, providers, and internal stakeholders.

This position plays a critical role in enabling patient access to innovative imaging solutions by ensuring appropriate reimbursement pathways and payer adoption. The ideal candidate brings deep expertise in reimbursement strategy and can operate independently to deliver results with minimal ramp-up time.

Job Description

Key Responsibilities

Market Access & Reimbursement Strategy
  • Lead the development and execution of U.S. market access and reimbursement strategies to secure, maintain, and expand payer coverage for icobrain.
  • Serve as the subject matter expert and strategic lead for reimbursement, partnering cross-functionally to drive business outcomes.
  • Develop and execute commercial payer account plans to support coverage, coding, and payment optimization.
  • Actively engage with payers to educate on icobrain's value proposition and influence coverage decisions.
  • Monitor and maintain expertise in regional MAC and CMS policy changes and their impact.

Payer & Stakeholder Engagement
  • Establish and maintain relationships with key stakeholders, decision makers, and influencers across major payer organizations.
  • Collaborate with Evidence Generation/HEOR and Clinical teams to deliver compelling value propositions, clinical evidence, and economic models to payers and providers.
  • Partner with U.S. Advocacy to build relationships with patient advocacy groups, physician KOLs, and medical societies to support patient access.
  • Work closely with the Field Commercial team to address reimbursement questions, provide guidance, and remove access barriers.

Reimbursement Education & Support
  • Design and deliver targeted reimbursement and coding education to support payer engagement and provider adoption strategies.
  • Develop educational materials, including manuals, presentations, and e-learning modules.
  • Serve as a resource for coding and reimbursement-related questions across teams and customers.

Compliance, Coding & Policy Expertise
  • Maintain deep expertise in ICD-10-CM, CPT, HCPCS, and payer-specific guidelines.
  • Conduct coding audits and provide insights to improve accuracy and compliance.
  • Stay current with CMS regulations, payer updates, and industry best practices.
  • Partner with clinical documentation improvement (CDI) teams to enhance provider documentation.

Cross-Functional Leadership
  • Lead initiatives and drive alignment across cross-functional stakeholders without direct reporting authority.
  • Influence internal teams including Commercial, Clinical, HEOR, and Advocacy to support access strategies and business objectives.


Basic Qualifications
  • Bachelor's degree in Health Information Management or related field
  • CPC, CCS, or equivalent certification (required)
  • Minimum of 10 years of experience in U.S. healthcare, medical device, or pharmaceutical industry
  • Minimum of 5 years of direct experience in U.S. market access with deep knowledge of reimbursement and payment mechanisms
  • Strong knowledge of ICD-10-CM, CPT, HCPCS, and CMS guidelines
  • Proven experience leading reimbursement strategy and implementation
  • Demonstrated ability to collaborate effectively and lead cross-functional initiatives
  • Strong problem-solving, decision-making, communication, and presentation skills


Preferred Qualifications
  • Experience working with U.S. payer organizations and influencing coverage policy decisions
  • Familiarity with electronic health record (EHR) systems
  • Experience creating engaging training and educational content
  • Strong analytical and problem-solving capabilities
  • Experience in imaging, diagnostics, or radiopharmaceuticals
  • Knowledge of the evolving managed care and payer landscape
  • Established relationships with payer or provider organizations


What Success Looks Like
  • Quickly assumes ownership of reimbursement strategy with minimal ramp-up time
  • Successfully develops and implements payer engagement strategies
  • Builds strong relationships with payers and internal teams
  • Drives measurable improvements in coverage, coding, and reimbursement pathways
  • Operates as a trusted expert and strategic leader in market access


Ideal Candidate Profile
  • Strategic thinker with hands-on execution capability
  • Proven track record influencing payer decisions and driving reimbursement outcomes
  • Comfortable operating in a fast-moving, ambiguous environment
  • Strong communicator who can influence without direct authority
  • Passionate about improving patient access to innovative healthcare solutions


#LI-LRG1

#LI-Onsite

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We will not sponsor individuals for employment visas, now or in the future, for this job opening.For U.S. based positions only, the pay range for this position is $145,600.00-$218,400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Relocation Assistance Provided: No

About General Electric Company

GE Healthcare provides medical technology, intelligent devices, and care solutions. They offer medical imaging, information technologies, medical diagnostics, patient monitoring systems, performance improvement, drug discovery, and biopharmaceutical manufacturing technologies. GE Healthcare's mission is to improve patient care and outcomes by providing innovative healthcare solutions. Their technologies are used in hospitals, clinics, research institutions, and pharmaceutical companies worldwide to diagnose and treat various medical conditions.

General Electric Company Careers

Join the dynamic team at General Electric Company, a global leader in innovation and technology. As one of the most respected companies worldwide, we offer unparalleled job opportunities that propel your career to new heights. Work You’ll Do At General Electric Company, you’ll be part of a diverse team committed to transforming industries and improving lives through leadership in sectors such as aviation, power, renewable energy, and healthcare. Our culture thrives on innovation and leadership, fostering an environment where you can grow professionally and personally. Lead in a Unique Market Position General Electric Company stands at the forefront of digital and industrial transformation. Here, you’ll leverage your skills to solve complex challenges, drive growth, and lead projects that have a global impact. Our commitment to professional development and diversity training ensures that every team member is equipped to lead and innovate. Collaborate with Industry Experts Work alongside a global network of professionals, each bringing a wealth of knowledge and experience to our collaborative projects. General Electric Company’s culture of inclusivity and teamwork makes it a prime environment for networking and personal development. Innovative Work Join us to work on groundbreaking projects that redefine what’s possible. Our teams at General Electric Company are constantly pushing the boundaries of technology and innovation to create solutions that not only meet but exceed the needs of our customers and communities around the world. Be Part of a Great Team At General Electric Company, we understand that our employees are our greatest asset. That’s why we offer competitive benefits, extensive career advancement opportunities, and a supportive environment that values work-life balance. Our commitment to employee growth is reflected in our robust training programs and our focus on internal mobility. Future-Proof Your Career With a career at General Electric Company, your growth is limitless. Through our various training programs, internships, and leadership development initiatives, you can enhance your skills and advance your career in a direction that aligns with your professional and personal aspirations. Explore Job Opportunities and Internships Whether you’re starting your career or looking to make a significant impact in your field, General Electric Company offers a range of positions and employment opportunities that cater to your talents and ambitions. From internships that provide real-world experience to leadership roles that challenge your strategic thinking, there’s a place for you here. Stay Connected Join Our Team Search open positions that match your skills and interests. We are always on the lookout for passionate, curious, and solution-driven team players. Explore the possibilities that await you at General Electric Company. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights—all from the people who work here. At General Electric Company, we’re more than a company—we’re a community. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Electric Company and become part of a team that’s reshaping the future of technology and industry. Join General Electric Company today and be a part of our journey to build a better world through essential technology and innovative solutions. Your career at General Electric Company awaits—explore, innovate, and lead with us.
Learn more about General Electric Company
Size
168,000 employees
Market Cap
$90.4 billion
Industry
Net Income
$5.7 billion
Founded
1892
5 Year Trend
-9.1%
Revenue
$79.6 billion
NASDAQ

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