Royal Caribbean Group

Senior Manager, Loyalty Marketing

Royal Caribbean Group$90K — $120K *
Miami, FL 33186In-Person
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Advertising, English, Journalism, or related field
  • 5-7 years of writing experience in marketing or advertising (in-house or agency)
  • Portfolio showcasing a diverse background and impressive work samples
  • Excellent copywriting, editing, and proofreading skills
  • Strong verbal communication skills
  • Attention to detail with commitment to high-quality work
  • Familiarity with both print and online media
  • Knowledge of brand development and creative processes

Responsibilities

  • Create impactful messaging that evolves the brand's tone from conception to execution
  • Develop strategic messaging for product toolkits while preserving brand voice
  • Produce print and digital assets for multiple divisions within the company
  • Collaborate with creatives to generate various conceptual options
  • Partner with stakeholders to stay updated on brand objectives
  • Present creative work confidently to management and executives
  • Ensure accuracy and quality in final materials
  • Drive consistency by evolving brand guidelines

Benefits

  • Competitive compensation and benefits package
  • Excellent career development opportunities
  • Unique ways to explore the world through career and work
  • Opportunity to work with a passionate team in a dynamic industry
  • Onsite work location in Miami
Full Job Description
Journey with us!Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands - including Royal Caribbean International, Celebrity Cruises and Silversea Cruises - the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary:

The Senior Creative Content Strategist is skilled and versatile writer and strategic thinker, equally adept at crafting brand messages, product copy, tactical and B2B communications, carefully applying appropriate nuances of tone for each channeljectives and delivering against business ob. They think strategically to deliver on business needs with each project. They produce high-quality work as both an independent contributor and a collaborator, ensuring that all copy aligns with brand guidelines, quality standards, and business objectives. Thrive in a fast-paced environment, are able to adapt to changing priorities and embrace new challenges in support of the brand's overall strategy to drive awareness and revenue growth. They are passionate about creating compelling work alongside equally passionate professionals, devising, writing, self-editing and pitching copy from conception to completion across a broad range media, including print, digital, email, web, product branding, video and experiential. And above all, they maximize every opportunity to make an impact across the organization with their work, including Marketing, Sales and Operations, among others.

Essential Duties and Responsibilities:
  • Create impactful messaging that is on-brand and drives the continuous evolution of our tone, from conception through execution.
  • Develop messaging for overarching product toolkits that's strategic, while preserving our voice.
  • Produce a full range of both print and digital assets showcasing exceptional creative for divisions companywide, including but not limited to, Marketing, Sales, Operations, Product Development, Human Resources, Finance and executive requests.
  • Partner with fellow creatives to devise multiple conceptual options that deliver on client areas' business needs.
  • Partner with key stakeholders across the organization to foster up-to-date and ever-evolving knowledge of our brand's short and long-term objectives.
  • Confidently and effectively present creative work to key stakeholders, including internal management, channel owners and executive leadership.
  • Ensure final materials are accurate and of the highest quality, suggesting improvements as needed.
  • Drive tonal consistency by implementing and evolving our brand guidelines continuously.
  • Provide creative guidance to others on the team as needed.
  • Never miss a deadline, and keep clear lines of communication with the team.
  • Manage multiple project timelines in a fast-paced environment.
  • Ensure all copy considers governing laws, such as registered and trademarked symbols, country of origin, offer communication, etc.
  • Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.


Qualifications, Knowledge and Skills:
  • Minimum of Bachelor's degree in Marketing, Advertising, English, Journalism or related field
  • 5-7 years of experience writing in a marketing, advertising or related field (either in-house or at an agency)
  • Portfolio of impressive real-world work samples showcasing a diverse background
  • Excellent copywriting, editing, and proofreading skills with a deep knowledge of English grammar and punctuation
  • Excellent verbal communication skills
  • Familiarity with print & online media
  • Meticulous attention to detail, clear and concise communication, and a commitment to producing high-quality work within deadlines.
  • Versatility and flexibility
  • Working knowledge of brand development and the creative process
  • Time management skills with a demonstrated ability to multitask
  • Ability to work independently and in a team environment, fostering strong, collaborative relationships with fellow creatives and partners
  • Software experience in Mac-based applications, including Word and PowerPoint (working knowledge of visual design programs, such as Adobe CS a plus)
  • Must be a team player with a passion for collaboration


We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

No immigration sponsorship is offered.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

About Royal Caribbean Group

Royal Caribbean Group is a cruise vacation company with a global fleet of 63 ships traveling around the world. The company provides celebrity cruises and silversea cruises. Royal Caribbean Group was established in 1968 in Miami, Florida.

Royal Caribbean Group Careers

There has never been a more exciting time to explore job opportunities with Royal Caribbean Group, a leader in the global cruise industry known for innovation and excellence.

Work You’ll Do

Join Royal Caribbean Group's dynamic team to help redefine the travel experience for millions of guests worldwide. The company's commitment to growth and leadership in the cruise industry offers a unique platform for professionals to advance their careers. Transform the future of travel with Royal Caribbean Group, where diversity, innovation, and a passion for service converge to create extraordinary vacation experiences. Lead in a market where skills in technology, customer service, and operational excellence are prized. Royal Caribbean Group stands at the forefront of the travel industry, offering team members unparalleled opportunities for career advancement. Work alongside a global team of professionals dedicated to pioneering new paths in the cruise sector. Royal Caribbean Group fosters a culture of innovation and leadership, making it an ideal workplace for those aiming to make a significant impact.

Royal Caribbean Group Professional Pathways

The team is actively building a robust professional network, inviting individuals to master their career journey in the vibrant world of cruise travel.

Do Innovative Work

Engage with a diverse team at Royal Caribbean Group—professionals dedicated to reshaping the future of travel through continuous innovation and a deep understanding of the global travel market.

Drive Innovation and Leadership

Deliver targeted solutions and exceptional guest experiences by leveraging deep industry knowledge and a commitment to innovation that’s second to none.

Be Part of a Great Team

Join a workforce that thrives on collaboration and diversity. Royal Caribbean Group offers a variety of job opportunities that harness the capabilities of its expansive global network.

Future-proof Your Career

Royal Caribbean Group provides a wealth of opportunities for personal and professional development, supported by comprehensive training programs and a commitment to promoting from within.

Explore

Discover how Royal Caribbean Group is leading the way in employee satisfaction and guest service, setting new standards in the cruise industry.

The Royal Caribbean Group Advantage

With a focus on diversity, leadership, and professional growth, Royal Caribbean Group helps team members navigate their careers in an ever-evolving industry. The company's global scale and commitment to innovation offer unmatched opportunities for career advancement.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Royal Caribbean Group looks for passionate, curious, creative, and solution-driven team players. SEARCH ROYAL CARIBBEAN JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the professionals who work at Royal Caribbean Group.

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Learn more about Royal Caribbean Group
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10,001 employees
Industry

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