WORK MODEL#LI-OnSite
WHAT YOU WILL DO- The Sr. Manager, Integrated Marketing Communications is responsible for overseeing national advertising strategy and execution across assigned vehicle and product priorities. This role contributes to the development and execution of integrated campaigns that strengthen positioning, drive consumer consideration, and support demand generation.
HOW YOU WILL MAKE AN IMPACTCategory Leadership & Brand Alignment:- Support the development of national advertising strategy for assigned vehicle and product priorities, ensuring alignment with overall Hyundai brand strategy and direction.
- Contribute to the development of positioning and messaging frameworks for each nameplate.
- Execute against established brand strategy, ensuring alignment with defined messaging, creative direction, and business priorities.
Project Direction & Campaign Execution:- Develop and execute integrated campaigns in collaboration with key vertical leads across all channels.
- Manage creative development, production timelines, and deliverables.
- Ensure campaigns are executed with consistency and quality.
Agency & Cross-Functional Collaboration:- Manage agency partners and day-to-day workflow.
- Collaborate with internal teams to ensure integrated campaign execution.
Budget & Resource Oversight:- Manage and oversee budget allocation for assigned vehicle and product priorities, including campaign development and production costs.
- Ensure efficient use of resources across campaigns and agency partners.
- Track and monitor budget spend to ensure alignment with approved plans.
Performance Monitoring & Optimization:- Monitor campaign performance and apply insights to improve effectiveness.
- Maintain awareness of competitive activity and market trends.
- Own campaign execution.
- Manage agency workflow.
- Oversee budget within assigned portfolio.
WHAT YOU WILL BRING TO THE ROLE- Must be a high school graduate.
- Bachelor's degree preferred.
- Master's degree a plus.
- Eight or more years of marketing/advertising experience.
- Automotive experience preferred.
- Agency and/or client-side experience required.
- Supervisory experience is required.
- Ability to lead large-scale integrated campaigns across multiple channels
- Strong strategic thinking and creative leadership capabilities.
- Ability to translate insights into actionable marketing strategies.
- Strong interpersonal, communication, and leadership skills.
- Ability to manage in a fast-paced, multi-project environment.
WHAT HYUNDAI CAN OFFER YOU- Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
- Holiday Pay - the company shuts down with pay between Christmas and New Years.
- Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
- 401(k) retirement plan with Employer Match
- Additional 401(K) Employer Enhanced Contribution program - eligible after 1 year of employment, in addition to the regular employer matching contribution
- Vacation and sick time off
- Employer-paid basic life and disability coverage, including Paid-Family Leave.
- Mental health, wellbeing, and employee assistance program
- Health advocate (support)
- Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
- External Training and Development Programs
- Compensation Range: $114,800.00 - $164,000.00 annual base salary
WHAT HAPPENS NEXTExpress your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.
OTHER DETAILS- Physical requirements: Normal office duties.
- Must be able to travel.
- Occasional night and weekend work
