Your Role

The Senior Manager, GTM Strategy will play a central role in how O Positiv brings new products and innovation to market. This person will own the end-to-end new product launch process-keeping cross-functional teams aligned, on track, and set up for success from early planning through post-launch. In addition, they'll bring a sharp analytical mind to the strategic work that surrounds each launch: customer insights, competitive landscape analysis, market sizing, positioning research, and post-launch performance evaluation.

This role reports to the Chief of Staff / Head of GTM in the office of the CEO and works closely with teams across Product Strategy / R&D, Creative, Dev, and functional channel leads (e.g., Amazon, DTC, TikTok Shop). The ideal candidate is someone who thrives in a fast-paced environment, is highly detail-oriented, is equally comfortable building a launch tracker and structuring a strategic analysis, and takes genuine ownership of the work they touch. This is an excellent opportunity for a candidate looking to build deep expertise in GTM strategy at a high-growth consumer brand.

Responsibilities and Duties

• Lead the end-to-end new product launch process, including maintaining launch timelines, coordinating cross-functional workstreams, and driving accountability across teams
• Build and manage GTM infrastructure such as project management tools, launch playbooks, and repeatable templates that improve how we bring products to market over time
• Conduct strategic and analytical work to support launch planning, including competitive landscape analysis, market sizing, channel strategy, and positioning
• Define quantitative success metrics for new launches and track performance post-launch, synthesizing results into clear recommendations
• Support launch debriefs and retrospectives to capture learnings and continuously improve our GTM process
• Stay close to the competitive landscape and women's health and wellness market to surface trends and opportunities relevant to our pipeline
• Support the Chief of Staff & CEO on adhoc high-priority strategic topics for the organization

Qualifications and Skills

• Experience:
• 5-9+ years of experience in go-to-market, strategy, consulting, investment banking, or a similarly analytical and structured role
• Demonstrated ability to manage complex, cross-functional projects with multiple workstreams and stakeholders
• Strong analytical skills, with expertise in modeling / synthesizing data and drawing clear conclusions
• High proficiency in Excel/Google Sheets and PowerPoint/Google Slides

• Interpersonal:
• Excellent communicator who can distill complex information into clear, concise narratives
• Highly organized and detail-oriented, with a bias toward ownership and follow-through
• Collaborative and open-minded, with the ability to build trust and drive alignment across teams
• Intellectually curious and energized by fast-moving environments where priorities can shift

• Additional Preferred Experience and Skills:
• Experience at a top-tier management consulting firm or investment bank
• AI-fluent and uses tools like Claude and ChatGPT daily to accelerate research, analysis, and drafting; has automated workflow processes
• Prior exposure to consumer products, retail, or wellness
• Passionate about women's health

Applicants must be currently authorized to work in the United States on a full-time basis.

Hours and Compensation

The anticipated base compensation range for this role will be $160,000 - $180,000 annually. Compensation will be commensurate with the candidate's experience and local market rates.

• Job Type: Full-time
• Pay based on prior experience
• Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote)

Benefits & Perks

• Flexible PTO, Sick Days, and Wellness Days
• Monthly Social Hours
• Medical, Vision, and Dental Coverage
• 401K with matching
• $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
• An environment of collaboration, high performance, & respect amongst all employees and managers

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