Urban Airship

Senior Manager, Growth Marketing

Urban Airship$130K — $145K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in growth, performance, or digital marketing
  • 2-3 years leading client strategy and managing teams
  • Experience managing annual media budgets over $1M
  • Proven track record of increasing revenue or client spend
  • Familiarity with key digital metrics like CAC, ROAS, and LTV
  • Direct campaign experience on Apple Search Ads, Meta, or Google App Campaigns
  • Strong communication skills, adaptable to audience

Responsibilities

  • Own client growth and revenue expansion through strategic planning
  • Lead client business reviews and growth strategy presentations
  • Mentor Growth Managers and Analysts, providing guidance
  • Drive budget expansion through forecasting and scenario planning
  • Lead cross-functional initiatives aligning client strategies
  • Improve operational processes and best practices for the team
  • Utilize analytics tools to inform strategy and decision-making

Benefits

  • Competitive medical, dental, and vision insurance
  • Flexible time off and paid volunteer leave
  • Paid parental leave and paid holidays
  • Wellbeing support with mental health resources
  • Employer-subsidized life insurance and disability coverage
  • Remote work stipend and a digital-first work environment
  • Mentorship and professional development opportunities
Full Job Description
About the Role

At Gummicube, you will work in a focused, specialized business where app store performance, mobile growth, client outcomes, and data-driven execution are central to the work. Our teams are intentionally cross-functional, which means you'll often see how your work affects the full ASO process, including strategy, analytics, creative, client delivery, and product feedback. This is a good fit for someone who enjoys agency-style client work, fast-moving priorities, practical problem solving, and close collaboration with teammates across disciplines.

In this role, you will lead growth strategy and revenue expansion across a portfolio of ASO and mobile growth clients. You'll combine performance marketing expertise with consultative leadership to help clients achieve measurable results.

What You'll Do
  • Own client growth, retention, and revenue expansion for a portfolio of Gummicube accounts, using strategic planning and data-driven recommendations to deliver measurable business outcomes
  • Lead business reviews, quarterly planning sessions, and growth strategy presentations for your clients, translating complex performance data into clear, actionable recommendations
  • Mentor and develop Growth Managers, Analysts, and Specialists on your team, providing strategic guidance and career development support
  • Drive budget expansion and secure incremental investment opportunities by demonstrating value through forecasting, scenario planning, and financial modeling
  • Lead cross-functional initiatives across Paid Media, Business Development, and Account teams to align client strategy with Gummicube's ASO methodology and services
  • Improve operational excellence by developing processes, documentation, and best practices that raise the bar for the broader team
  • Use attribution platforms, analytics tools, and data visualization solutions to inform strategy and drive business decisions
  • Use AI-powered tools where appropriate to improve personal productivity, reporting efficiency, and strategic analysis

*Duties and responsibilities described are not a comprehensive list and additional tasks may be assigned from time to time; or the scope of the job may change as necessitated by business demands. Responsibilities may be amended at any time at the sole discretion of the Employer.

What We're Looking For
  • 7+ years of experience in growth marketing, performance marketing, user acquisition, digital marketing, or a related field
  • 2-3 years of experience leading client strategy, owning accounts, and managing teams
  • Experience managing $1M+ in annual media budget (or equivalent portfolio responsibility)
  • Track record of growing revenue, client spend, or portfolio value
  • Experience presenting performance results and strategy recommendations to executive stakeholders
  • Deep familiarity with digital marketing metrics: CAC, ROAS, LTV, retention, incrementality, and attribution
  • Direct experience building campaigns on platforms such as Apple Search Ads, Meta (Facebook/Instagram), Google App Campaigns, or similar
  • Strong written and verbal communication skills, with the ability to adjust your style based on your audience
  • Comfort working in a fast-paced, client-focused, remote environment
  • Strong ownership, follow-through, and attention to detail

We'd Be Delighted If You Also Have
  • Experience with App Store Optimization, app store analytics, or mobile conversion optimization
  • Experience working with enterprise clients or in agency-style client engagements
  • Familiarity with Gummicube's tools, the App Store, Google Play, or app store creative testing and conversion optimization
  • Experience analyzing complex issues and developing realistic plans, programs, and recommendations for diverse stakeholders
  • Comfort presenting to C-level stakeholders and connecting marketing activities to broader business objectives
  • Experience experimenting with AI tools in your personal or professional life - or an eagerness to learn
Work Location & Travel Requirements

Airship's 'Digital First' approach to work means that for the majority of our roles, work can be performed remotely, either some or most of the time. Airship believes that flexible work contributes to a more productive and more equitable work environment, and that Airshippers are able to collaborate, innovate, and support one another across different locations and timezones.

Some roles may require that employees perform their work from a specific location to support business activities, and/or be within proximity to an Airship office location or customer or partner locations, while other roles can be performed 100% remotely.

This position is fully remote and may require up to 10% travel based on business needs or as requested by your manager.
Compensation
Starting Pay Range: $130,000-$145,000 USD per year

This is a good faith estimate of the base compensation we reasonably expect to pay for this position upon hire. Actual starting pay may vary based on factors such as relevant skills, work experience, market demands, and location. All offers include stock options so employees have the opportunity to benefit from Airship's success.

Benefits & Perks
  • Competitive medical, dental, and vision insurance options for you and your dependents
  • Flexible time off, company paid holidays, paid parental leave, and paid volunteer time off
  • Support for your overall wellbeing with mental health and wellness resources
  • Employer-subsidized life insurance as well as short-term and long-term disability
  • A digital-first work environment and a monthly stipend to support remote work
  • Mentorship and growth opportunities to build skills and accelerate professional development
  • And more!


California residents can view the CCPA disclosure notice here.

**Please Note: To ensure the security of your personal information, Airship will only contact candidates through email addresses ending with "[redacted].com".

About Urban Airship

Urban Airship is a mobile marketing company that provides push notifications, in-app messaging, and other mobile marketing solutions to businesses. The company's platform is designed to help businesses engage with their customers on mobile devices and increase customer loyalty. Urban Airship was founded in 2009 and is headquartered in Portland, Oregon.
Learn more about Urban Airship
Size
200 employees
Industry
Founded
2018

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