Altria Group, Inc

Senior Manager, Growth Marketing

Altria Group, Inc$100K — $130K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in Brand Management with at least 5 years focused on CPG innovation.
  • Led more than 5 innovation projects, preferably with go-to-market experience.
  • Experience managing multi-functional teams in dynamic environments.
  • Fluency in Stage Gate and Agile methodologies for product development.
  • Ability to translate consumer insights into comprehensive branding propositions.
  • Strong financial acumen and experience in business model development.
  • Proven track record of cross-functional collaboration across R&D, Insights, and Design.
  • Exceptional communication skills, capable of engaging senior leadership.

Responsibilities

  • Lead cross-functional teams to develop and assess innovative product ideas using Agile sprints.
  • Create comprehensive product propositions, including branding and pricing, ensuring consumer appeal through validation.
  • Collaborate with various teams to align on product execution and consumer insights to facilitate rapid rollout.
  • Analyze market landscapes to identify significant opportunity areas for product innovation.
  • Formulate initial business cases while aligning on metrics for successful product distribution.
  • Conduct assessments for trademarks and support product claims in collaboration with legal and R&D teams.
  • Develop brand vision and strategy to ensure product distinctiveness across consumer interactions.

Benefits

  • Remote work flexibility allows for a better work-life balance.
  • Opportunity to work on high-impact projects shaping the future of the industry.
  • Collaboration with multi-functional teams enhances professional development and cross-disciplinary insights.
  • Position offers a leadership role, influencing key innovation strategies and executions.
  • Engage in a dynamic and entrepreneurial work environment that encourages creativity and agility.
Full Job Description
3002

Work Model: Remote

Company: Altria Client Services

State/Province: Virginia

Job Description:
Looking for a role where you can help shape the future of innovation, build new categories, and bring innovative ideas to life? If you bring a strong background in brand innovation, agile product development, and leading cross-functional teams to launch breakthrough concepts, we want to speak with you.

We are seeking a Growth Marketing Senior Manager in Richmond, VA to join our FEI Commercial team, but we are open to a remote work arrangement. This position will play a key role in helping Altria achieve its goal of a smoke-free future. This leader will work alongside multi-functional Front End Innovation (FEI) pod partners, guiding teams through agile sprints across multiple projects, translating consumer insights into a pipeline of new ideas with clear critical metrics, compelling concepts, and comprehensive branded innovation propositions supported by strong cases that fuel long-term growth through market expansion, transformation, and new category creation.

What you will be doing:
  • Leading multi-functional pods in crafting and assessing new innovation ideas using an Agile Sprint process.
  • Developing end-to-end propositions (ideas, variants, claims, pricing, naming, branding) and collaborating with Insights and Design to validate and optimize consumer desirability.
  • Aligning with Consumer Insights, Finance, R&D, Design, Legal, Regulatory, and Go-to-Market teams to ensure alignment and accelerate execution.
  • Defining sizeable opportunity spaces and distilling actionable insights from landscape assessments to guide conceptualization.
  • Developing initial cases and aligning Fit for Use requirements and critical metrics to improve sell-in and distribution.
  • Delivering trademark and IP assessments and ensuring supportable claims and demos alongside R&D and Law.
  • Defining brand vision, equity strategy, and executional elements that create desirability and distinctiveness, validated across consumer touchpoints.
  • Confirming product-concept fit and breakthrough benefit delivery in partnership with UX Products Research.


We want you to have:
  • 8+ years in Brand Management with 5+ years in innovation in CPG, including successful innovative and transformative launches.
  • Experience working on 5+ innovation projects, with preference for candidates with go-to-market experience.
  • Experience leading multi-functional teams.
  • Fluency in Stage Gate and Agile work processes.
  • Experience translating insights into winning well-rounded propositions across regions and channels.
  • Experience with business model development and strong financial proficiency.
  • Proven success managing others and working cross-functionally across R&D, Insights, Design, and Finance.
  • Strong communication skills and comfort presenting to senior leadership and cross-functional partners.
  • Experience navigating ambiguity, adapting plans, and working in fast-paced, entrepreneurial environments with rapid, hypothesis-based iteration.

About Altria Group, Inc

Altria’s companies have built some of the brands in the world – Marlboro, Copenhagen, Skoal, and Black &? Mild – that today are their respective categories.??? Altria Group owns three premier tobacco companies in the United States.? Philip Morris USA, U.S. Smokeless Tobacco Company, and John Middleton have positions in the cigarette, smokeless tobacco, and large machine-made cigar categories. Altria also has a substantial position in the alcohol business with Ste. Michelle Wine Estates and economic interest in SABMiller plc?.

Altria Group, Inc Careers

Join the dynamic team at Altria Group, Inc, a leader in the global tobacco industry, where innovation, leadership, and an inclusive culture fuel our mission to own the future of adult tobacco and related products. At Altria, we offer more than job opportunities; we provide a platform for professional growth and a chance to be part of a company that values diversity and forward-thinking.

Work You’ll Do

Embark on a career with Altria Group, Inc, and contribute to transforming the industry through strategic innovation and leadership. Our team at Altria is committed to providing a workplace where every employee can thrive. From research and development to marketing and finance, your work will have a lasting impact.

Explore Our Job Opportunities

Whether you're a seasoned professional or a recent graduate, Altria offers a range of career paths. Explore positions that match your skills and interests in our dynamic team environment. We are hiring individuals who are passionate, curious, and eager to drive change in a leading company known for its influential brands.

Internship Programs

Kickstart your career with an Altria internship. Gain invaluable industry experience, develop professional skills, and build a network of contacts. Our internships provide a robust foundation in corporate operations, preparing you for a successful career in various professional tracks.

Professional Growth and Benefits

At Altria Group, Inc, we believe in nurturing talent and fostering professional growth. Our employees enjoy comprehensive benefits, including health, dental, and vision insurance, retirement plans, and generous paid time off. We also offer diversity training and leadership development programs to help you reach your potential.

Inclusive Culture and Diversity

Diversity is at the core of our values. Altria is dedicated to creating an inclusive environment where all employees can flourish. We celebrate diverse perspectives and believe they lead to more innovative solutions. Our commitment to diversity and inclusion is woven into all aspects of our business, from hiring practices to team collaboration.

Networking and Career Advancement

Advance your career at Altria Group, Inc through our multiple networking opportunities. Connect with leaders and peers at company-sponsored events, professional workshops, and community activities. We support your career journey with mentorship, continuous learning, and leadership opportunities.

Join Our Team

Ready to make a significant impact? Search open positions at Altria Group, Inc that align with your career aspirations. We look for driven, creative, and collaborative team players. Submit your resume, prepare for your interview, and take the next step in your professional journey.

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Learn more about Altria Group, Inc
Size
6,000 employees
Market Cap
$82.4 billion
Industry
Net Income
$4.4 billion
Founded
1985
5 Year Trend
+0.2%
Revenue
$26.1 billion
NASDAQ

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