The Senior Manager, Experience Strategy brings deep expertise and hands-on leadership to the most complex engagements across CX, CRM, SEO/GEO, web, social, content, UX, and data. This is a practice leadership role with equal parts craft and team development.
The Impact You'll Have

This role owns the orchestration layer: the connective logic across CRM, web, content, SEO, social, and paid that turns disconnected touchpoints into a coherent customer experience. When the problem doesn't fit a framework, this is the person who builds the new approach.

The role carries real practice-building weight by crafting how the team works, the methodological standards, the quality bar, and the delivery models that scale beyond any single engagement. The expectation is that the practice gets sharper, faster, and more commercially valuable because this person is in it.
What you'll do:

Architect Integrated Experience Strategy

Design full-lifecycle customer journeys, experience blueprints, and cross-channel orchestration strategies for complex B2B engagements. Define behavioral trigger logic and signal architecture that determines which responses fire across which channels - ensuring precision, relevance, and scalability.

Embed AI Into Strategy & Delivery

Bring AI-powered capabilities into client strategies: predictive audience modeling, generative content frameworks, intelligent journey routing, next-best-action logic, and AI-assisted performance diagnostics. Establish prompt and workflow standards that increase speed, quality, and scalability of how strategy work is developed and delivered.

Build & Scale the Practice

Codify engagement-level problem-solving into reusable frameworks, templates, and methodological standards. Partner with leadership on practice advancement, service offering development, and strategic account planning.

Lead & Develop the Team

Build, lead, and develop a team of 4-6 strategists - owning performance management, career development, and the conditions for progressively more complex work.
What you'll need:

• 8+ years in digital strategy, experience design, CX strategy, or integrated marketing with progressive responsibility across multi-channel engagements, with 3+ years of direct people leadership
• Proven track record navigating complex, ambiguous integrated strategy problems, not just running defined workstreams
• Strong B2B experience, including buying committees, multi-stage sales cycles, and account-based approaches
• Active, self-directed proficiency with AI tools applied to strategy and experience design
• Exceptionally skilled at communicating complex strategy to senior audiences
• Deep working fluency across CDPs, CRM platforms (Salesforce, HubSpot), marketing automation, customer engagement platforms (Braze), analytics tools, SEO/GEO tools, CRO platforms, and digital experience platforms (Optimizely, Adobe, Sitecore)
• Bachelor's degree in marketing, business, or related field or equivalent experience

Future-Ready Skills (Nice to Have)

• Experience with or perspective on agentic AI systems, autonomous workflow orchestration, multi-agent frameworks, or AI-native decision chains that go beyond prompt-and-response tooling
• Familiarity with synthetic audience modeling or simulation-based strategy validation as alternatives to traditional research and testing
• Exposure to experience governance at scale, how organizations manage orchestration complexity, channel conflict, and decisioning authority as AI-native programs replace manual journey logic
• Point of view on how zero-click search, AI-generated answers, and declining organic traffic fundamentally reshape B2B content and experience strategy

Benefits

We believe great work happens when people have the support and flexibility they need to thrive. Our benefits include medical, dental, and vision coverage, a 401(k) retirement plan, paid holidays, and Flexible Time Off (FTO) so you can take time away to recharge when you need it. We also offer additional programs focused on wellness, financial security, and professional growth.