About This Role Kenect is seeking a Demand Generation leader to own two distinct but connected growth motions: core B2B demand generation and OEM/partner marketing. This role brings both under one owner, creating clear accountability for how we generate, nurture, and convert demand into new revenue.
On the B2B side, you will own the programs that put Kenect in front of dealer groups-including integrated campaigns, nurture programs, webinars, and account-based marketing initiatives built in close partnership with Sales. You'll own the funnel end to end, from identifying and engaging the right audiences through pipeline creation and revenue impact.
On the OEM and partner side, you will work closely with Business Development as new manufacturer partnerships are established, then take ownership of the co-marketing programs that bring those partnerships to life. You'll help dealers understand and put their available co-op funds to work, creating programs that drive adoption, engagement, and new business.
This is intentionally broader than a traditional demand generation role. Both motions carry net-new revenue targets, and you'll be accountable not simply for generating leads or running campaigns, but for building scalable programs that create pipeline, strengthen strategic partnerships, and contribute directly to Kenect's growth.
What You Will Be Doing - Own the marketing-sourced pipeline number from end to end - set the plan, build the forecast, track performance, and deliver against the target.
- Build and execute integrated demand generation campaigns across email, webinars, lifecycle nurture, and other channels designed to create and accelerate pipeline.
- Develop and run account-based marketing programs targeting dealer groups and multi-rooftop organizations, partnering closely with Sales and Business Development to identify and engage the right accounts.
- Own OEM and co-op partner marketing, working Business Development to build campaigns, develop required collateral, and help dealers understand and take advantage of available co-op funds.
- Partner closely with Sales on lead routing, follow-up expectations and SLAs, and the ongoing feedback loop needed to continually improve lead quality and conversion.
- Collaborate across Marketing, partnering with Paid Media on offers and landing pages and with Content on the messaging, creative, and assets needed to bring campaigns to life.
- Own funnel performance and reporting. Go beyond reporting what happened to understand why it happened, identify where the funnel is breaking down, and turn those insights into actions that improve pipeline and revenue performance.
Skills & Qualifications - 5+ years of B2B demand generation experience, including direct ownership and accountability for a marketing-sourced pipeline target.
- Proven experience building campaigns from strategy through execution. You're comfortable doing the work-not simply briefing an agency or outside partner and reviewing the final product.
- Strong hands-on experience with HubSpot or a comparable marketing automation platform, including building workflows, managing lists and lifecycle stages, and creating your own reporting.
- A naturally analytical mindset. You can look at a funnel, quickly identify where performance is breaking down, understand why, and determine what actions are needed to improve it.
- Comfort working directly with external partners, building productive relationships and turning partnerships into effective marketing programs-or a genuine interest in developing that skill.
- A strong sense of ownership and accountability. You're comfortable being responsible for the number, digging into the details when something isn't working, and adjusting quickly to get results.
Our Company Values We Hope You Showcase - Unwavering Customer Obsession
- See it, Solve it, Get it Done
- Build, Adapt, Win
What Kenect Offers! - Health, Dental, Vision, Life & Disability Insurance
- Your birthday is a paid day off
- Onsite gym
- Breakroom full of snacks and drinks
- Convenient location next to freeway entrance/exit
We believe in hiring self-motivated team members who can run alongside us without needing to be "managed" along the way. Yes, we have managers and 1:1s. Yes, we believe in giving open two-way feedback. We also believe in having team members that can run without the daily guidance that some companies prefer.
