Job Description
What you will be doing:
- Define and own a multi-year Consumer Insights strategy and roadmap aligned to enterprise and marketing priorities.
- Identify and prioritize strategic learning agendas across brand, customer segments, product, and experience.
- Translate complex research and analytics into clear, compelling narratives that drive business decisions.
- Serve as a visible advocate for the voice of the customer across leadership forums and cross-functional teams.
- Partner closely with Brand Strategy to inform positioning, messaging, and go-to-market planning.
- Lead, develop, and mentor a team of insights professionals, fostering a culture of curiosity, rigor, and impact.
- Oversee qualitative and quantitative research execution, ensuring methodological rigor and business relevance.
- Manage external research vendors, budgets, and multiple concurrent projects.
- Integrate primary research, analytics, and syndicated data into cohesive insights and recommendations that drive measurable outcomes.
What You Bring to the Table:
- Exceptional storytelling and communication skills, with the ability to simplify complex data into compelling narratives
- Strong leadership and team development skills
- Strong strategic thinking with the ability to connect insights to business impact
- Influencing and stakeholder management across multiple levels
- Intellectual curiosity and a passion for understanding customers
- Ability to balance big-picture strategy with executional excellence
- Collaborative mindset with strong cross-functional partnership skills
- Problem-solving and critical thinking in complex, ambiguous environments
What's needed: Basic Qualifications:
- Bachelor's degree in Marketing, Business, Psychology, Economics, Statistics, or related work experience
- 8+ years of experience in consumer insights, market research, or customer analytics
- 3+ years of direct people management experience
- Experience managing research vendors, budgets, multiple concurrent projects, and research tools such as Qualtrics
- Hands-on experience applying qualitative and quantitative research methodologies
Preferred Qualifications:
- Experience building or transforming a Consumer Insights function or operating model
- Advanced degree (MBA or equivalent)
- Experience integrating primary research with analytics or data science
- Experience in retail, eCommerce, or consumer-facing industries
- Experience presenting insights to senior leadership or executive audiences
- Familiarity with segmentation, brand tracking, and customer experience research methodologies
We Offer:
Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
