Position SummaryThe Senior Manager, Brand Strategy, Management & Digital Marketing role is a hybrid opportunity to the St Louis area that is responsible for leading Energizer, EVEREADY, RAYOVAC and Varta battery brands, communications, and creative strategies as well as executions to deliver objectives, equity, sales and profit goals are achieved. The role is responsible for stewarding brands, crafting communication strategies, shaping media strategies, and developing global creative content to achieve performance objectives by connecting with consumers.
Responsibilities- Demonstrate an on-going understanding of batteries business via analysis through key tools. Understand competitive intelligence and changing marketplace dynamics for input into global strategies
- Lead strategies for all brand positionings and consumer targets and how to translate into sales results
- Lead global creative strategies and development - manage entire production process including research, development, reviews, production, editing, agency feedback and asset delivery
- Shape and drive the social/digital strategy and execution to drive engagement
- Partner with the Media Team to develop media briefs, ensure aligned upon media plans meet brand and creative objectives, develop strategic creative rotation recommendations, and execute media trafficking
- Drive development and deployment of the Marketing Cycle plan for battery branded communications. The primary components for which this role is accountable include:
- Set the overall communications strategy aligned with the brands' strategies based on the company, consumer, competitive and marketplace dynamics
- Lead development and execution of the 3-year communications cycle plan serving as the primary liaison to creative agencies including briefing, reviews, feedback and compliance with SOW.
- Lead development of creative and messaging strategies, objectives and tactics.
- Lead strategic analysis and research plans for Brand Health, Consumer Perceptions in conjunction with Consumer Insights Team to measure and track both creative and brand performance. Partner to gain additional insights into consumers, brands, competition, etc.
- Lead and drive collaboration to deliver annual global marketing plans that support Brands and Communications initiatives / key projects include consumer rationale, supporting area assets, marketing guidelines, creative assets, and more as outlined in the asset grid
- Partner with broader Batteries Category team on critical initiatives, strategies and support
- Develop and deliver engaging presentations as part of global deployment process
- Facilitate communication between Global and Activation Marketing by developing strong relationships with Activation Leaders and others through regular contact, securing appropriate feedback on cycle plans, asset grid, acting as a brand steward for Activation-led creative when related to ad hoc creative request.
- Provide guidance to other team members who participate in communications and brand efforts as appropriate
- Perform additional duties as assigned
Key Deliverables
- Global communications and brands' strategies in support of the Batteries marketing cycle plan (3-year view)
- Global communications strategies, annual creative, marketing guidelines, and more noted in asset grid in support of Batteries annual marketing plan (1 year view)
- Deliver social media strategy and plan to advance the brand
- Defined Batteries consumer targets and clear outline of how it impacts actions
- Creative and messaging strategies for the brands
- Global creative assets, NA creative assets
- Metrics for brand equity and creative assets and reporting/analysis to track performance
What we are looking for- 4-Year College degree with an emphasis on Business Administration or Marketing
- Ability to influence senior management and support functions Globally
- Demonstrated competencies in collaboration, team leadership and achieving results in alignment with stated company and business segment strategy
Total Rewards PackageThe salary range for this position is USD $128,000.00/Yr. - USD $170,000.00/Yr.
Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.
Bonus: This position is bonus eligible.
Energizer strives to create a supportive work environment centered around colleagues' professional and personal well-being. Our total rewards package provides comprehensive benefits to attract, retain, and protect our colleagues - including health and welfare insurance, parental leave, paid time off, and retirement savings plans.
