The Senior Brand Manager is responsible for leading the development and execution of CCM Hockey's global brand strategy, ensuring all consumer touchpoints deliver a consistent, compelling, and differentiated brand message. This role drives the integration of consumer insights to inform content, social media, communications, and digital media to strengthen brand equity, deepen consumer engagement, and accelerate business growth. As a key member of the global marketing team, the Brand Sr Manager translates business objectives into impactful marketing programs that connect authentically with hockey players, fans, and culture around the world.
KEY RESPONSIBILITIES- Brand Creative - Lead the development and execution of CCM's global content strategy, ensuring all content supports brand objectives, seasonal priorities, and key business initiatives.
- Social Media - Lead CCM's global social media strategy and execution, building meaningful consumer engagement while growing brand relevance and reach.
- Go-To Market Leadership - Lead the strategic development of seasonal marketing concepts and product storytelling frameworks that connect innovation, performance, and hockey culture.
- Communications - Lead the development and execution of integrated communications strategies that maximize earned media visibility and strengthen CCM's reputation across the hockey ecosystem.
- Media - Lead the development of integrated media strategies that effectively move consumers through the funnel and deliver measurable business results.
- Brand Insights - Champion a consumer-centric culture by generating actionable insights that inform brand strategy, product development, and marketing effectiveness.
NB : A more detailed description will be shared with the candidates selected for an interview.
REQUIREMENTS- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 8-12 years of progressive marketing experience with a focus on brand marketing, integrated marketing, content strategy, or consumer engagement.
- Deep understanding of brand strategy, consumer marketing, and integrated communications.
- Expertise in content development, social media strategy, creator marketing, and digital engagement.
- Strong knowledge of media planning, performance measurement, and consumer journey optimization.
- Experience utilizing consumer research and analytics to inform decision-making.
- Strong understanding of product marketing and go-to-market planning.
- Ability to balance creativity with commercial and business objectives.
- Data-driven mindset with a focus on continuous improvement and measurable results.
- Experience leading multi-channel marketing initiatives within consumer, sporting goods, apparel, lifestyle, or performance brands.
- Integrated marketing team leadership driving business results while promoting team and individual development
- Demonstrated success developing and executing integrated brand campaigns across content, social, communications, and media channels.
- Experience managing agency partners, creators, influencers, and external vendors.
- Bilingual (English & French) is preferred.
- Global or multi-market marketing experience preferred.
- Experience working within a fast-paced, matrixed organization with multiple stakeholder groups.
- Sporting Goods industry experience an asset.
- Travelling (Approx. 15-20%) involved during key time periods to cover content creation and shoots along with key GTM/Business meetings
WHY JOIN THE CCM TEAM?- Competitive salaries, including a performance-based bonus program.
- Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1.
- Group retirement pension plan with employer matching (up to 5% of base salary).
- 3 weeks of vacation per year prorated as of your start date.
- Discounted prices on CCM products.
- Free gym at the head office.
- Fun social events throughout the year.
Please note that only retained candidates will be contacted. We respectfully ask agencies to not contact us or send unsolicited applications. We thank all applicants for their interest.
*Please note that the benefits may vary depending on the location and the position. All unionized employees are governed by the collective agreement.
