DescriptionAs our Senior Manager of ABM & Integrated Campaigns, you will the marketing programs that move our highest priority accounts. Reporting to the Head of Growth Marketing, you will design and execute coordinated, multi-channel campaigns that will accelerate pipeline generation, accelerate deals and deepen customer engagement. You'll sit at the intersection of Sales, Product Marketing, RevOps, and Customer Marketing, translating commercial priorities into focused account-based motions with measurable business impact.
We're looking for a builder and operator, someone who can think strategically but also execute hands-on, and thrive in a fast-moving environment. If you need a large team and a large budget to do great work, this role is probably not for you. But if you know how to move quickly, and build meaningful programs with focus and creativity, we'd love to talk.
What you will do:Account-Based Marketing - Own ABM from the ground up: 1:1 programs for your most strategic targets, 1:few cluster plays for high-potential segments, and scaled 1:many motions where volume matters.
- Work shoulder-to-shoulder with Sales and Sales Ops to define which accounts matter most, how they're tiered, and what a coordinated go-after looks like.
- Map buying groups, identify the stakeholders who matter, and build engagement sequences that speak to each of them differently.
- Turn account intelligence (intent signals, firmographic data, behavioral triggers) into personalization campaigns.
- Build vertical-specific ABM plays for high-priority industries like Financial Services, Healthcare, Manufacturing, etc where buying dynamics, compliance mandates, and threat profiles differ materially.
- Build reusable ABM playbooks and campaign blueprints to scale the programs.
- Measure what moves: account penetration, pipeline influence, deal velocity, expansion signals.
Integrated Campaign Leadership- Own the full campaign calendar including, planning infrastructure, cross-functional briefs, timelines, and keeping everyone on the same page.
- Build campaign strategies from the segment up: who we're going after, why now, what message, which channels, what we need to see to call it working.
- Connect every campaign back to an ABM motion or sales play so the buyer experience feels cohesive, not random.
- Spot whitespace. If there's a segment or vertical we should be in but aren't, you'll find it and make the case.
Execution & Optimization - Build and launch campaigns yourself in HubSpot: workflows, nurture journeys, landing pages, email sequences, the whole thing.
- Run paid media, retargeting, social, content syndication, webinars, and event programs in a coordinated way, not in silos.
- A/B test constantly. Iterate weekly. Don't wait for the quarterly review to fix what isn't working.
- Keep your finger on the analytics, dashboards, intent data, pipeline reports and translate what you see into clear recommendations for leadership.
- Partner with Sales Enablement on the materials and outreach sequences that sit alongside your campaigns.
- Own budget allocation, vendor, contractors and channels with a clear ROI lens.
Requirements- 6-8 years in B2B marketing with a serious track record in ABM and integrated campaign leadership.
- Prior experience in a cybersecurity company or marketing to security and IT buyers is a plus.
- Experience running executive engagement programs targeting CISOs: roundtables, private dinners, advisory boards, or EBC programs
- Deep understanding of enterprise security buying groups, including CISO, VP Security, Security Architect, IT Director, and Procurement personas and the complex, compliance-driven evaluation cycles common in cybersecurity procurement.
- Proficiency in Salesforce, HubSpot and major ABM platforms. You've built campaigns in them, not just reported from them.
- Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, building dashboards, defining metrics, and making decisions based on data.
- Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined.
- Ability to travel up
At Zafran, people matter! We provide a robust benefits program that includes flexible PTO, health insurance plans (medical, dental, vision), a monthly stipend for phone and internet, 401k, flexible spending account, and a home office stipend when joining!
We also provide access to frontier AI models, including Claude, so every employee can work smarter, move faster, and build an AI-first career from day one.
If you're curious, fun, and someone who gets things done, we'd love to meet you.
