The Role

strategy into an integrated, funded media portfolio-aligning audiences, sequencing, investment and measurement to maximize qualified demand and downstream revenue impact.

Operates with broad latitude in a complex, long-cycle B2B environment. Anticipates platform, market, privacy and regulatory changes; solves novel cross-channel performance problems; and advises marketing leaders on investment choices, risks and opportunities. Remains hands-on in the platforms while establishing the standards, decision frameworks and operating practices used by the broader team.

The Main Responsibilities

• Set the enterprise approach for paid search, paid social and ABM media, and contribute media expertise to functional campaign, demand-generation and measurement strategy.
• Own the architecture and performance of a seven-figure annual media portfolio across Google Search, Display, YouTube and Performance Max, LinkedIn, Demandbase and other relevant channels.
• Integrate audiences, account targeting, message sequencing, frequency and budget allocation across platforms so channels operate as one coordinated system.
• Exercise independent judgment on pacing and reallocation across platforms, campaigns and tactics; balance short-term signals with downstream conversion evidence and document material investment decisions.
• Diagnose and resolve unique, high-complexity performance or measurement issues whose impact extends across campaigns, functions or business priorities.
• Anticipate changes in media platforms, auction dynamics, privacy, brand safety and regulation; assess business impact and recommend portfolio, process or capability improvements.
• Establish governance and best practices for account structure, taxonomy, audience and keyword hygiene, exclusions, frequency, quality controls and audit-ready documentation.
• Lead a disciplined experimentation roadmap across bidding, audiences, offers, creative, landing experiences and formats, including test design, holdouts, interpretation and scaled adoption of findings.
• Advise senior marketing stakeholders on media effectiveness, tradeoffs and investment scenarios by connecting platform performance to CRM, pipeline and revenue outcomes.
• Lead high-visibility, cross-functional initiatives with Creative, Marketing Operations, Field Marketing, Finance and Analytics to improve media effectiveness and measurement.
• Own strategic platform and vendor relationships, including platform-funded and co-op opportunities, and influence partner roadmaps and service levels.
• Serve as the escalation point and technical authority for paid media; coach the paid social buyer and elevate capability across the broader marketing organization.

What We Look For in a Candidate

• Bachelor's degree in business, Marketing, or a related area.
• 8 years of experience buying B2B paid media in-house or at an agency, with direct account ownership in Google Ads and LinkedIn Campaign Manager. Demandbase or comparable ABM platform experience also required.
• Demonstrated management of at least a seven-figure annual media budget, with personal responsibility for pacing and reallocation decisions
• Strong analytical skills: comfortable in platform reporting, spreadsheet modeling and a BI or CRM dashboard, and able to explain a performance shift in terms of its underlying driver.
• Comfort operating in a long, considered B2B sales cycle where the meaningful conversion happens weeks after the click and the platform's own optimization signal is thin.
• Collaboration with creative teams on performance creative, and with operations teams on lead flow.
• Ability to synthesize market data and analyze business performance metrics, KPIs, and similar.

Preferred Qualifications:

• Master's degree or equivalent.
• 10 years of experience with buying B2B media
• Extensive experience in the technology industry, demonstrating a deep understanding of market dynamics, customer needs, and industry trends.

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges

$132,232 - $176,310 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY
$138,844 - $185,124 in these states: CO HI MI MN NC NH NV OR RI
$145,456 - $193,940 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA

Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process. Learn more about Lumen's:Benefits
Bonus Structure

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What to Expect Next

Requisition #: 343627