Job Title: Senior Head of Marketing Employment Type: Full-Time, 40 hours/week Reports to: Chief Growth Officer FLSA Status: Exempt Position Type: On-site in Palmetto, FL Opportunity: We are seeking a Senior Head of Marketing to act in a senior executive leadership role. This role is responsible for driving growth, demand generation, audience expansion, brand reputation, and marketing performance across the company's portfolio of brands. This role majors in performance marketing. Our ideal candidate is a deeply analytical, commercially minded growth leader who understands paid media, funnel economics, direct response marketing, database monetization, campaign testing, conversion optimization, and revenue accountability. At the same time, this leader must be well versed in brand marketing, organic social, reputation management, public perception, content strategy, and owned media development. This position will be responsible for leading the company's marketing acceleration plan, strengthening and scaling the marketing operating system, improving performance visibility, expanding audience reach, strengthening the brand's public narrative, and ultimately building a media division capable of deepening trust and creating new growth channels. The leader we are seeking will be equally comfortable reviewing campaign-level CAC and ROAS, shaping a brand narrative, leading an ORM strategy, building executive dashboards, developing a content ecosystem, and working cross-functionally with sales, events, product, compliance, finance, and executive leadership. Responsibilities: 1. Performance Marketing & Revenue Growth Lead the company's performance marketing strategy across paid media, direct response campaigns, lead generation, database activation, event promotion, and funnel optimization. • Own marketing performance against revenue, ticket sales, lead generation, enrollment, ROAS, CAC, contribution margin, and other key business KPIs. • Lead the paid media strategy across Meta, Google, YouTube, programmatic, retargeting, direct mail, and other scalable acquisition channels. • Build a disciplined test-and-learn culture across creative, audiences, offers, landing pages, funnels, channels, and follow-up sequences. • Partner with sales and revenue leaders to ensure marketing is not just generating activity, but producing qualified demand and measurable business outcomes. • Improve campaign reporting, attribution, forecasting, and executive visibility into performance. • Drive better database monetization through segmentation, reactivation, nurture campaigns, low-ticket offers, recurring offers, and audience development. • Establish clear weekly, monthly, and quarterly marketing scorecards tied to business performance. 2. Marketing Acceleration Plan Ownership Take ownership of the company's marketing acceleration plan and convert it into a disciplined execution system that improves near-term performance while building long-term capability. • Translate the marketing acceleration plan into clear workstreams, owners, timelines, KPIs, and operating rhythms. • Prioritize the highest-impact marketing initiatives that improve performance, strengthen execution, and support enterprise growth. • Create visibility and accountability across marketing, sales, events, creative, media, ORM, analytics, and agency partners. • Identify campaign opportunities, funnel improvements, staffing needs, vendor opportunities, and process enhancements. • Lead the continued evolution of marketing into a more structured, data-driven, performance-oriented operating model. • Build repeatable systems for campaign planning, launch readiness, reporting, creative testing, and executive updates. 3. Brand Marketing & Strategic Positioning Ensure the company's growth strategy is supported by a clear, trusted, differentiated, and consistent brand position. • Strengthen brand positioning, messaging architecture, audience segmentation, and campaign narratives. • Ensure performance marketing campaigns are not only converting, but also reinforcing long-term brand equity. • Partner with executive leadership to clarify the company's story, mission, value proposition, student outcomes, and market differentiation. • Support brand consistency across paid media, social media, events, websites, email, PR, content, and customer-facing communications. • Develop messaging that is compelling, credible, compliant, and aligned with the company's mission and values. • Help the company move from campaign-by-campaign marketing to a more integrated brand and demand-generation engine. 4. ORM, PR & Public Perception Lead the company's marketing-side ownership of online reputation management, public perception, and narrative control. • Develop and manage the company's ORM strategy across reviews, search results, social listening, complaint themes, third-party credibility, awards, testimonials, media coverage, and public-facing trust signals. • Partner closely with legal, compliance, customer experience, and executive leadership on sensitive claims, public narratives, and reputation risk. • Build proactive systems to identify, monitor, and respond to reputation issues before they become larger brand or regulatory risks. • Ensure customer stories, testimonials, reviews, and proof points are used effectively and compliantly. • Support PR strategy, earned media opportunities, thought leadership, and exe