The opportunityThe Senior GTM Operations Manager will serve as a dual-mandate hire within GTM Operations - building and deploying agentic AI systems for other marketing functions (e.g., Campaign/CMM, Integrated Marketing, Social) while also owning hands-on Marketing Operations and Lead Operations execution. This role requires genuine, shipped experience building agents (using Claude Code, Cowork, or comparable tooling) combined with real hands-on depth in a major marketing automation platform and Salesforce - not one skill set standing in for the other.
What you'll be doing- Design, build, and deploy AI agents and automations for other marketing functions (CMM, Integrated Marketing, Social, and others), using Claude Code, Cowork, or similar agent-building tools.
- Partner directly with stakeholders in those functions to scope problems, prototype quickly, and ship working agents end to end.
- Execute hands-on marketing operations and lead lifecycle work: lead routing and scoring, campaign operations, data hygiene, and reporting.
- Administer and optimize relevant tools in the GTM stack, which may include Eloqua, LeanData, Qualified, MadKudu, Zoominfo, SFDC and others.
- Maintain deep working knowledge of our marketing automation platform (e.g., Eloqua) and Salesforce as they relate to lead and campaign objects.
- Document processes and playbooks for both the agentic systems and standard MOPS/LOPS workflows so they're maintainable by others.
- Partner with IT and Sales Operations on any Salesforce-level changes required to support marketing operations or agent workflows.
What we're looking for- 4-7 years in Marketing Operations, Lead Operations, RevOps, or Marketing Technology.
- Deep, hands-on expertise with at least one major marketing automation platform (e.g., Eloqua, Marketo, Pardot)
- Strong, hands-on Salesforce experience, particularly around lead/contact and campaign objects.
- Demonstrated experience building and deploying AI agents or automations, ideally using Claude Code, Cowork, or a comparable agentic coding tool - with real, shipped examples.
- Prior experience partnering directly with Campaign/CMM, Integrated Marketing, or Social teams.
You might also have- Familiarity with LeanData, Qualified, MadKudu, Profound, ZoomInfo, or Clay.
- Solid understanding of lead lifecycle management: scoring, routing, SLAs, and data quality/enrichment.
- Experience operating in a build-fast, iterate-with-stakeholders mode rather than a strictly ticket-based IT model.
Base Salary Range: We determine the base salary for this role based on your primary work location:
Zone A: $115,500 - $173,300 USD gross
Zone B: $130,600 - $195,800 USD gross
Zone C: $146,700 - $220,100 USD gross
This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate's relevant experience, professional background, and skill set.
BenefitsAt Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.
Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.
While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program
