Formlabs

Senior Growth Marketing Manager

Formlabs$264K — $384K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in growth, customer, or lifecycle marketing, ideally in a hardware tech company.
  • Strong analytical and technical skills.
  • Ability to turn data insights into actionable marketing strategies.
  • Exceptional written and verbal communication skills for crafting effective messages.
  • Creative mindset with a strong enthusiasm for innovative marketing campaigns.
  • Deep understanding of customer needs and a passion for exceptional experiences.
  • Strong bias for action with quick execution capabilities.
  • Curiosity about the customer base, product, and technology.

Responsibilities

  • Develop and execute customer engagement campaigns throughout the customer journey.
  • Design programs tailored to key stages of the customer lifecycle.
  • Create content and resources to help customers maximize product value, segmented as needed.
  • Track and report on engagement metrics to identify improvement opportunities.
  • Collaborate across teams to launch new products and ensure a seamless customer experience.
  • A/B test and optimize campaigns based on data analysis and customer feedback.

Benefits

  • Hybrid work arrangement
  • Equity in the form of stock options (RSUs)
  • Catered lunch three days a week
  • Private health insurance with extensive coverage
  • Monthly or quarterly public transportation pass for Budapest
  • Complimentary beverages and snacks in the office
  • All You Can Move sports pass with financial support
  • Free 3D printing services
  • Inclusive and dog-friendly office environment
  • Opportunities for professional development, both in-house and externally.
Full Job Description
Your Impact:

We're looking for a Growth Marketing Manager to spearhead marketing efforts around our prospects and existing customer base to build customer loyalty through engaging campaigns and innovative strategies.

As the Growth Marketing Manager, you will own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction. You'll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs' cutting-edge 3D printing solutions. By leveraging data, insights, and creative marketing tactics, you'll ensure that every customer interaction builds loyalty and maximizes lifetime value.

What You'll Do:
  • Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web, email, and other channels.
  • Design programs for key stages of the customer journey
  • Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types, geos, etc. as needed
  • Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement.
  • Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience. and launches of new product
  • Test and optimize campaigns through A/B testing, data analysis, and customer feedback.

About You:
  • 8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company
  • Strong analytical or technical skills
  • Strong ability to interpret data and translate insights into actionable marketing strategies.
  • Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
  • A creative mindset with a passion for designing innovative customer campaigns.
  • A deep understanding of customer needs and a passion for creating exceptional experiences.
  • Strong bias for action and ability to execute quickly
  • Strong curiosity about our customer base, product, and technology
  • Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify)

Why Join Us?
  • Be part of an innovative company at the forefront of the 3D printing industry.
  • Collaborate with a team of passionate, driven professionals in a fast-paced environment.
  • Enjoy a culture that values creativity, learning, and delivering excellence.

Our Benefits & Perks:
  • Hybrid work
  • Shares in the company (RSUs)
  • Catered lunch at the office 3 days per week
  • Private health insurance with Medicover (Blue package + hospital coverage)
  • A monthly or quarterly public transportation pass for Budapest
  • Free beverages and snacks at the office
  • All You Can Move sports pass with 9500 HUF monthly allowance
  • Free 3D prints
  • An inclusive, dog-friendly office with diverse and inspiring colleagues
  • Development opportunities both in-house and off-site

Compensation

We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.

At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.

The monthly base pay range for this role is:

22 000 000 Ft-32 000 000 Ft HUF

About Formlabs

Formlabs is a 3D printing technology developer and manufacturer. The company was founded in 2011 by a team of engineers and designers from the MIT Media Lab. Formlabs specializes in stereolithography (SLA) and digital light processing (DLP) 3D printers, as well as related software and materials. The company's products are used in a variety of industries, including healthcare, engineering, and education. Formlabs has received numerous awards for its innovative products and has been recognized as one of the fastest-growing companies in the United States.
Learn more about Formlabs
Size
1,000 employees
Industry
Founded
2011

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