ICF Next

Senior Growth Enablement Specialist – Public Sector

ICF Next • $81K — $138K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in marketing, sales, or growth enablement, preferably in the state and local sector.
  • 3+ years of experience interviewing technical subject-matter experts for sales collateral.
  • Proven ability to develop and execute marketing or sales strategies for business growth.
  • Strong skills in crafting and articulating value propositions for external audiences.
  • Proven project management skills handling multiple priorities and cross-functional teams.

Responsibilities

  • Collaborate with management to execute a growth enablement roadmap for State & Local Government initiatives.
  • Act as a resource across four business lines, working with teams to develop enablement messaging for buyers.
  • Create sales materials, including training content and brochures, highlighting product benefits.
  • Develop presentations and graphics to simplify complex ideas for sales documents.
  • Analyze collateral performance and provide recommendations for continuous improvement.
  • Maintain an up-to-date Sales Enablement Library for easy access to sales materials.
  • Stay informed on state-level policies and funding trends to ensure relevant sales strategies.

Benefits

  • Flexible workplace arrangements for better work-life balance.
  • Tuition reimbursement and professional development resources.
  • 401k matching and Employee Stock Purchase Plan.
  • Donation matching and opportunities for volunteering.
  • Additional benefits available upon request with the recruiter.
Full Job Description

Location: Remote (U.S.-based)

Travel: Occasional travel to Reston, VA headquarters

Help us tell a clearer, stronger story to the State & Local market.
ICF is seeking a skilled Sr. Growth Enablement Specialist to support our State & Local market growth across the Energy, Environment & Infrastructure (EEI) group, which includes four lines of business1isaster Management; Utility Programs & Services; Climate, Energy & Transportation; and Environment & Planning1and focuses on helping governments strengthen resilience, improve community outcomes, and access historic levels of public-sector funding.

Sitting within the Proposal, Analytics and Growth Enablement (PAGE) team, the ideal candidate will have a strong background in marketing professional services, ideally within the public sector, and proven ability to position and clearly articulate value propositions. In this role, you will shape how we position our capabilities to State & Local government buyers by orchestrating crossfunctional inputs to develop compelling, story-driven sales materials and training materials that help sellers pursue and win high impact public sector work.

This is a unique opportunity to apply your skill in structuring and enriching content to tell a compelling story to develop sales enablement collateral and strategies that equip active sellers nationwide with the resources and training that drive awareness, adoption, and growth of our public sector solutions. You will collaborate closely with business development, marketing, capture, and delivery teams to create clear value propositions and build standardized assets that translate complex offerings into narratives that resonate with public sector clients.

Your work will accelerate ICFs ability to win new State & Local contracts1advancing community resilience, emergency preparedness, climate adaptation, and infrastructure modernization efforts across the country.

What You Will Do

  • Collaborate with your manager and Business Development to execute on an enablement roadmap for State & Local Government initiatives.

  • Act as a central resource across four lines of business (UPS, Disaster Management, Climate, Energy & Transportation, and Environment & Planning), collaborating with crossfunctional teams, including sales teams, division leads, corporate marketing, and subject matter experts, to develop state and local enablement messaging that clearly articulates ICFs value propositions and differentiators in ways that resonate with buyers.

  • Create compelling sales enablement collateral, including internal training materials and external-facing brochures, case studies, and presentations, to effectively communicate product or service benefits and features.

  • Develop editable PPT graphics and slides that simply convey complex ideas, features, processes, and other information to improve our sales content (pitch decks, proposals, etc).

  • Solicit feedback and monitor and analyze collateral performance to provide insights and recommendations for continuous improvement.

  • Maintain a Sales Enablement Library, ensuring all sales materials and past performance case studies are current and easily accessible for future sales needs.

  • Maintain situational awareness of state-level policy developments, funding streams, and regulatory priorities1along with broader industry trends and best practices1to ensure our sales enablement efforts remain innovative, effective, and aligned with evolving market conditions.

  • Contribute to a learning culture that promotes collaboration, knowledge-sharing, and sales excellence.

  • Teach us something new! We know the best ideas often come from outside, from people who are willing to look at things differently.

What You Will Bring with You

  • 4+ years of experience in marketing, sales and/or growth enablement, preferably within the state and local sector.

  • 3+ years of experience interviewing technical subject-matter experts to develop persuasive sales collateral.

  • Experience developing or executing marketing or salesenablement strategies, campaigns, or programs that support business development or revenue growth.

  • Demonstrated ability to craft, position, and clearly articulate value propositions for external audiences.

  • Proven projectmanagement skills, including experience managing multiple concurrent priorities, deadlines, and crossfunctional stakeholders.

What Wed Like You to Bring with You

  • A passion for public service, equity, and delivering impact through mission-driven work.

  • Bachelor's degree in marketing, business, public policy, communications, or a related field.

  • Ability to distill complex information into compelling, bigpicture narratives for diverse audiences.

  • Knowledge of state and local government procurement processes, publicsector contracting vehicles, and major funding programs (e.g., FEMA grants, CCI programs, IRAfunded initiatives).

  • Experience working in a matrixed consulting or professional services environment.

  • Understanding of the competitive landscape in publicsector consulting, including key players, teaming models, and differentiators.

  • Familiarity with insightselling frameworks (e.g., Challenger Sale, Solution Selling, ValueBased Selling, MEDDIC).

Professional Skills

  • Experience using SharePoint, Highspot or similar contentmanagement platforms.

  • Exceptional analytical and problemsolving skills, with a datadriven approach to decisionmaking.

  • Excellent written and verbal communication skills, including the ability to clearly articulate complex concepts and value propositions.

  • Ability to work collaboratively in a fastpaced, crossfunctional team environment.

  • Proven track record of successfully positioning and marketing products in a technology-driven environment.

Why you will love working here:

  • Quality of life: Flexible workplace arrangements, work-life balance

  • Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan

  • Investment of the community: Donation matching, volunteer opportunities

  • And many, many more (Ask your recruiter for more details!)


Bot and Third-Party Applications

Please note that this application must be submitted directly by the applicant for consideration.Failure to do so may result in the application being excluded for consideration.Applicants needing an accommodation for disability or religious purposes in connection with the application process should contactfor assistance.

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$81,499.00 - $138,549.00

Nationwide Remote Office (US99)

About ICF Next

ICF Next is a global marketing and communications agency that provides a wide range of services to clients in various industries, including healthcare, energy, and transportation. The company was founded in 1969 and is headquartered in Fairfax, Virginia. ICF Next offers a comprehensive suite of services, including branding, digital marketing, public relations, and social media management. The company has a strong reputation for delivering innovative and effective solutions that help its clients achieve their business objectives. ICF Next is committed to sustainability and social responsibility, and it has received numerous awards for its work in these areas.
Learn more about ICF Next
Size
8,000 employees
Market Cap
$1.8 billion
Industry
Net Income
$54.9 million
Founded
1969
5 Year Trend
+5.6%
Revenue
$1.5 billion
NASDAQ

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