TD Bank

Senior Group Manager, Customer Experience and Insights (US)-CCUL Partnerships

TD Bank • $115K — $186K *
Wilmington, DE 19805In-Person
Finance & Insurance
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Undergraduate degree or relevant certification required; Master's preferred.
  • 10+ years in consumer insights, marketing research, or related fields.
  • Strong business acumen and expertise in leveraging data for impact.
  • Strategic thinking with solid detail orientation.
  • Comfortable with less defined initiatives and building clear roadmaps.
  • Strong project management abilities with multi-tasking skills.
  • Proficient in creating compelling visual presentations.

Responsibilities

  • Lead a team focused on marketing research and consumer insights.
  • Oversee complex marketing insights functions and grow talent.
  • Facilitate strategic discussions and manage financial portfolios.
  • Design and implement research strategies aligned with business needs.
  • Drive innovation by exploring new research techniques and methodologies.
  • Manage project timelines, budgets, and cross-functional stakeholder updates.
  • Ensure high-quality insights delivery and maintain strong partnerships.

Benefits

  • Opportunities for growth and skill development.
  • Supportive work environment emphasizing teamwork.
  • Job advancement based on performance and skills.
  • Access to a diverse and equitable workforce culture.
Full Job Description
Work Location:
Wilmington, Delaware, United States of America

Hours:
40

Pay Details:
$115,440 - $186,160 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:
Marketing
Job Description:

The Senior Group Manager, Customer Experience and Insights leads a team of marketing research and consumer insights professionals in the development and execution of marketing and business plans/programs/projects/strategies by designing and delivering marketing solutions/insights consistent with TD's marketing standards and strategies, and in support of business results, customer engagement and experience.

Depth & Scope:
  • Provides people management leadership by hiring the top talent with deep subject matter expertise in consumer insights, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
  • Oversees and leads a large and/or highly complex/diverse marketing insights function of significant scope, while growing talent, developing skills and capabilities to achieve career goals, support project/initiative success and achieve business results
  • Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise
  • Manages and oversees the overall discipline and strategy for the respective SME areas while aligning to the industry and enterprise best practices
  • Strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external/internal, enterprise knowledge, recognizing and anticipating emerging trends and identifying operational efficiencies and opportunities with other business management/enterprise areas
  • Facilitates key strategic discussions and provides thought leadership to executive audience based in consumer understanding and insights (output may include strategic roadmap and/or deliverables/frameworks/short to long term goals etc.)
  • Sets insights design and implementation direction and collaborates with others to execute on common goals
  • Focuses on longer-range planning for functional area (e.g. 12 months or greater)
  • Develops internal and external customer, brand and experience research, insights and analyses, which helps shape corporate and business level strategies and decisions through primary and secondary research, synthesis of insights analysis, and innovation
  • Works closely with internal business, marketing and external partners to understand key business issues and proactively provides thought leadership, insight guidance and subject matter expertise
  • Responsible for all stages of the insight process - working with internal partners to scope out business objectives, translating objectives into research plans, configuring the optimal research design, developing questionnaires/discussion guides, and building compelling presentations for senior/executive level internal clients
  • Drives innovation throughout the insights process by proactively seeking out and trying new, innovative research techniques. Seeks out efficiencies by aggregating and synthesizing existing information sources to surface new insights that address business and marketing needs
  • Develops and maintains strong working relationships with analytics and insights areas and approved external vendors and leverages their expertise and experience to deliver high quality insights to the business
  • Responsible for overall project management including timelines, budgets, providing cross-functional stakeholder updates and getting alignment at key decision points


Education & Experience:
  • Undergraduate degree or relevant professional certifications, designations, or equivalent required; Master's Degree in Marketing Research or related field is a plus.
  • Minimum of 10+ years professional experience in any of the following areas: consumer insights, marketing research, brand/product management, management consulting, business analysis
  • Strong business acumen and business consulting skill set. Business minded individual who understands how data and insights can be leveraged for business impact
  • Proven ability to think and operate at a strategic level, however comfortable with details and guiding the execution of data analysis and market research
  • High level of comfort working on initiatives that are less defined and do not have established processes or parameters. Demonstrated ability to build strategic plans and develop clear roadmaps to deliver against strategies and priorities
  • Strong self-starter who takes initiative and is able to identify new opportunities and have the drive and ability to bring them to life
  • Strong aggregation and synthesis skills with an ability to take complex concepts and data and build a compelling story and narrative that is data driven and grounded evidence
  • Demonstrated leadership and ability to lead and influence cross-functional projects
  • Strong project management skills. Ability to lead and manage multiple projects and initiatives at once. Strong multi-tasking skills and working well under pressure
  • Confident interacting and presenting to stakeholders and partners at all levels including Senior and Executives. Ability to distill insights into business decisions and outcomes
  • Ability to design creative and visual reports and presentations to effectively communicate results and findings from data and insights projects/initiatives
  • Financial services experience an asset
  • Experience managing and developing high performing teams


Customer Accountabilities:
  • Oversees/leads the development of marketing insights solutions to address enterprise/business needs/plans, ensuring alignment with internal marketing standards and/or goals
  • Oversees/leads the delivery and management of programs/project plans by assigning and tracking workgroup projects, ensuring established processes are followed, and delivering all projects on strategy, on time, on budget and error free
  • Evaluates the impact of marketing solutions on the achievement of enterprise/business results, and ensures marketing solutions/initiatives are strategically sound and consistent with TD's customer experience and brand image; ensures a high level of service by setting clear standards and continuously assesses the effectiveness of programs, processes and documentation, and incorporates lessons learned into current and future projects/programs
  • Provides input and works with Integrated Marketing Planning and across marketing on cross-functional plans/projects/programs/initiatives; understands marketing disciplines and how they link together to deliver integrated solutions
  • Develops and manages good working relationships and maintains open dialogue with key internal/external business partners and stakeholders to ensure adequate execution of project deliverables
  • Actively works to resolve escalated issues and manages changes within the project/program/initiative
  • Evaluates the effectiveness of corporate marketing processes/services and recommends/champions possible enhancements
  • As a recognized expert within own field of expertise, provides advice and guidance to employees and business partners on customer experience, maintaining the brand image, standards, application and execution within area of expertise
  • Maintains an understanding of TD businesses and products, keeps current with key business initiatives/issues/developments within TD, emerging strategies, capabilities and/or trends in the industry field of expertise to deliver effective marketing solutions


Shareholder Accountabilities:
  • Works closely with key business leaders to develop business plan, ensuring the optimal use of resources and leverages TD's operating model to maximize efficiency, effectiveness and scale
  • Plans and executes on strategic activities, reviews and communicates results, and adjusts tactics accordingly
  • Executes on the annual business plan to deliver results aligned with business strategies
  • Manages overall budget, revenue and expenditures, meets business objectives while increasing efficiency and effectiveness
  • Proactively identifies key business opportunities, researches and recommends enhancements/modifications, develops strategies to achieve recommendations and works closely with team to execute and implement
  • Can improve or create new processes for the organization, with a medium to longer term impact
  • Monitors and communicates the effectiveness of strategies, programs, and practices related to own area of expertise
  • Protects the interests of the organization; identifies and manages risks, and escalates non-standard, high risk transactions/activities as necessary
  • Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
  • Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
  • Ensures employees are knowledgeable; and assumes responsibility to minimize operational and regulatory risk by complying with Bank and industry Code of Conduct


Employee/Team Accountabilities:
  • Contributes to the development of business segment and/or enterprise functional strategic priorities within their operational area or field of specialty
  • Develops annual and/or long term plans for own area and influences plans well beyond area managed
  • Develops a team of marketers in all aspects of the marketing competencies and acts as resource and mentor to others
  • Responsible for management of the overall team providing both leadership and guidance
  • Sets targets and objectives for the team, and delivers results
  • Grows team expertise to align with business/enterprise demand and direction; assesses team skills and capabilities and continually looks for ways to provide and enhance the value delivered
  • Leads a high performing team; provide on-going feedback and performance reviews, coaches and develops employees and ensures performance management activities are undertaken and provides regular input into employee assessments and development plans
  • Leads the process of setting performance objectives for the team; tracks, monitors and effectively addresses and/or rewards performance in a timely manner
  • Manages employees in compliance with all human resources policies, procedures and guidelines of conduct
  • Shares knowledge, information, skills, and subject matter expertise among the team and ensures the timely communication of issues and encourages good working relationships with other functions and teams
  • Supports an environment where team freely escalates business challenges; facilitates change through positive reinforcement of milestones and successes
  • Recruits for all hires to ensure a highly diverse, qualified workforce to achieve business objectives
  • Establishes and fosters a cohesive team; promotes a fair and equitable environment that supports a diverse workforce and encourages the team to achieve common goals and objectives
  • Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally


Physical Requirements:

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%
  • Domestic Travel - Occasional
  • International Travel - Never
  • Performing sedentary work - Continuous
  • Performing multiple tasks - Continuous
  • Operating standard office equipment - Continuous
  • Responding quickly to sounds - Occasional
  • Sitting - Continuous
  • Standing - Occasional
  • Walking - Occasional
  • Moving safely in confined spaces - Occasional
  • Lifting/Carrying (under 25 lbs.) - Occasional
  • Lifting/Carrying (over 25 lbs.) - Never
  • Squatting - Occasional
  • Bending - Occasional
  • Kneeling - Never
  • Crawling - Never
  • Climbing - Never
  • Reaching overhead - Never
  • Reaching forward - Occasional
  • Pushing - Never
  • Pulling - Never
  • Twisting - Never
  • Concentrating for long periods of time - Continuous
  • Applying common sense to deal with problems involving standardized situations - Continuous
  • Reading, writing and comprehending instructions - Continuous
  • Adding, subtracting, multiplying and dividing - Continuous


The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

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About TD Bank

TD Securities offers a range of advisory and capital market services to its clients. The company's range of services includes research, investment banking, capital markets, and global transaction banking. Research consists of commodity and equity research. Investment banking consists of mergers, acquisitions, industry expertise, and credit origination. Global transaction banking consists of trade finance, cash management, and correspondent banking. TD Securities was founded in 1855 and is based in Ontario.

TD Bank Careers

Join the vibrant team at TD Bank, one of North America's leading financial services organizations, where innovation, leadership, and growth go hand in hand. At TD Bank, we are committed to fostering a culture of diversity and inclusion, making it an ideal place for ambitious professionals to thrive. Work You’ll Do At TD Bank, your professional journey is bolstered by a robust support system. From your first interview to every career milestone, you will find opportunities for growth and leadership. Our team is dedicated to helping you develop the skills necessary for success in the ever-evolving financial sector. TD Bank offers a variety of job opportunities across multiple fields, from customer service to investment banking. Each position at TD Bank is a chance to contribute to our culture of innovation and exceptional client service. Internship Programs Kickstart your career with a TD Bank internship. Our programs provide invaluable industry exposure and hands-on experience, making them a perfect starting point for students and recent graduates eager to make their mark in the banking industry. Interns at TD Bank enjoy the unique opportunity to work alongside seasoned professionals, gaining insights that are crucial for future employment. Benefits and Growth TD Bank is deeply committed to the well-being and continuous growth of our team members. We offer competitive benefits packages that cover health, finance, and family care. Our employees enjoy comprehensive health insurance, retirement plans, and generous paid time off, among other perks. Moreover, TD Bank encourages professional development through various training programs, including leadership development and diversity training. These initiatives ensure that our team remains at the forefront of industry standards and best practices. Join Our Team Explore the numerous career paths available at TD Bank and discover how your skills and interests align with our mission. We are actively hiring and continually looking for talented individuals who are passionate about banking and customer service. Networking and Professional Development At TD Bank, we believe in the power of networking and collaboration. Our employees have access to a wide range of networking events, workshops, and seminars that promote career development and professional growth. These platforms not only enhance your professional skills but also expand your industry connections. Stay Connected Keep up to date with the latest at TD Bank Careers by subscribing to our job alert emails. Tailor your subscription to match your career preferences and get the latest news, insider tips, and job opportunities delivered straight to your inbox. Explore job opportunities at TD Bank and be part of a team that values hard work, creativity, and a diverse workplace culture. Your next great career move is just a click away. SEARCH TD BANK JOBS Join us at TD Bank and let your ambition lead you to a rewarding career filled with opportunities to learn, grow, and innovate.
Learn more about TD Bank
Size
90,000 employees
Market Cap
$117.9 billion
Industry
Finance & Insurance
Net Income
-$6.9 million
5 Year Trend
+6.6%
* Ladders Estimates

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