Abbott

Senior Global Marketing Manager, Upstream Strategy, Innovation and Product Management

Abbott • $129K — $258K *
Lake Forest, IL 60045In-Person
Healthcare
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 8+ years in product marketing, with at least 5 in a leadership role.
  • Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA preferred.
  • Proven track record in launching successful products and understanding upstream marketing best practices.
  • Strong leadership, business acumen, and financial insight.
  • Ability to manage cross-functional teams and translate insights into business strategies.
  • Expertise in NPI and GTM processes.
  • Exceptional analytical, strategic thinking, and project management skills.
  • Strong communication skills with stakeholders at all organizational levels.

Responsibilities

  • Drive new product development strategy from ideation to launch, ensuring alignment with market demands.
  • Lead cross-functional launch teams as the key advocate for customer and business needs.
  • Manage the NPI and GTM processes, aligning stakeholders on product requirements.
  • Develop comprehensive business cases for assessing future innovations with cross-functional input.
  • Conduct thorough market research to identify gaps and trends in the industry.
  • Execute product strategies that align with corporate goals and identified market opportunities.
  • Ensure close collaboration with R&D, clinical, regulatory, and commercial teams for product success.

Benefits

  • Health and wellness benefits for employees and their families.
  • Access to continuous professional development resources and training.
  • Comprehensive health insurance options.
  • Flexible working arrangements to support work-life balance.
Full Job Description
JOB DESCRIPTION:
The Opportunity
We are seeking a Senior Global Marketing Manager, Upstream Strategy, Innovation and Product Management which is a new role in the Infectious Diseases (ID) business unit, part of Abbott's Rapid and Molecular Diagnostics Division (RMDx), located in Lake Forest, Illinois.
This is a key role on in our Global Strategic Marketing Team, responsible for upstream platform innovation to strengthen our overall portfolio and contribute to the continued growth of our rapid diagnostics business.
The Senior Global Marketing Manager will play a critical role in shaping the future of our diagnostic product portfolio. This individual will be responsible for driving the strategic direction of new product development, from concept to launch, ensuring alignment with market needs and company goals.
The key objective for this new role is to develop a new rapid diagnostics platform which will help to expand the market and ensure our market leadership in the upcoming decade.

RESPONSIBILITIES
  • Drive the strategic direction of new product development, from concept to launch, ensuring alignment with market needs and company goals.
  • Key leader in cross functional launch team, serving as the voice-of-the-customer and voice-of-the-business in development of a next-generation platform
  • Drive NPI (New Product Introduction) and GTM (Go to Market) processes and align stakeholders on TPP (Target Product Profile) requirements
  • Develop business cases to assess future innovations with cross-functional teams to validate technical and commercial feasibility
  • Conduct comprehensive market research to identify unmet needs, market trends, and competitive landscape.
  • Develop and execute product strategies that align with company objectives and market opportunities.
  • Work closely with R&D, clinical, regulatory, and commercial teams to ensure successful product development and launch.
  • Gather and analyze customer feedback to inform product development and ensure products meet customer needs.
  • Create detailed business cases for new product initiatives, including market analysis, financial projections, and risk assessments.
  • Develop go-to-market strategies and launch plans.
  • Communicate product vision, strategy, and progress to internal and external stakeholders.
  • Develop and implement comprehensive marketing plans to effectively achieve business goals.
  • Support key opinion leader (KOL) development initiatives for the business along with local commercial teams.

BASIC QUALIFICATIONS
  • Minimum 8+ years of experience in related field with 5+ years of progressively responsible positions in product marketing.
  • BA/BS in Marketing, Business, Life Sciences, or a related field. MBA with marketing emphasis and experience in diagnostics is preferred.
  • Demonstrated cross functional leadership skills
  • Strong business and financial acumen
  • Strong track record of launching successful products and robust understanding of upstream marketing best practices.
  • Knowledge of key aspects of NPI (New Product Introduction), as well as GTM (Go to Market) strategy.
  • Translate stakeholder insights into strategies that meet business needs to deliver long-term profitable growth.
  • Strong analytical, strategic thinking, and project management skills.
  • Must have the ability to communicate effectively with all levels throughout the organization.
  • Demonstrated ability to work in a fast-paced, matrixed organization.
  • Ability to travel up to 40% of time dependent on business needs.

PREFERRED QUALIFICATIONS
  • Global experience, outside of US is a plus
  • People management experience is a plus.
  • High level of comfort with interpreting and communicating complex technical information including statistics and clinical concepts.
  • Knowledge of regulations and standards appropriate to the industry.
  • Familiarity with diagnostic industry practices and ideally experience with molecular diagnostic solutions and product requirements.
  • Experience in software, UI/UX, connectivity and digital services and solutions.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

The base pay for this position is
$129,300.00 - $258,700.00
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Product Management

DIVISION:
ID Infectious Disease

LOCATION:
United States > Lake Forest : J55

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Yes, 50 % of the Time

MEDICAL SURVEILLANCE:
No

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)

About Abbott

Abbott Careers

Joining Abbott means becoming part of a globally diverse team dedicated to making a lasting impact on human health. As a leader in healthcare innovation, Abbott provides a dynamic workplace where careers flourish through growth, leadership, and diversity training.

Opportunities at Abbott

Explore a world of opportunities with our team. Whether you're seeking job opportunities in engineering, marketing, research, or healthcare, Abbott offers a variety of positions that allow professionals to grow their careers. Our commitment to diversity and innovation is evident in every aspect of our work, fostering an inclusive culture that values each team member's contribution.

Work You'll Do

At Abbott, every role contributes to our mission of helping people live fuller lives through better health. From groundbreaking research in medical devices to advancements in pharmaceuticals, our team is at the forefront of healthcare innovation. By joining Abbott, you are not just accepting a job; you are embarking on a path of professional and personal growth.

Internship Programs

Kickstart your career with an Abbott internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Abbott work on projects that matter, gaining the experience and knowledge necessary to succeed in their future careers.

Professional Development

Abbott is dedicated to the continuous professional development of its employees. With access to cutting-edge technology, leadership programs, and diversity training, our team members are equipped to lead and innovate within the healthcare industry. We support your career journey with robust training programs, mentorship, and opportunities for networking and professional growth.

Benefits and Culture

Our employees enjoy comprehensive benefits designed to support their life and well-being. From health insurance to retirement plans, we ensure our team has everything they need to thrive. Abbott's culture is built on a foundation of respect and integrity, united by a shared commitment to improving health outcomes.

Join Our Team

Discover the impact you can make with a career at Abbott. We are hiring individuals who are passionate, curious, and driven to lead. Search open positions that match your skills and interests on our Jobs page. Prepare your resume, sharpen your interview skills, and get ready to join a team that's at the cutting edge of healthcare solutions.

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Explore Abbott

With a commitment to improving life through innovation, leadership, and diversity, Abbott is a place where you can fulfill your potential. See what exciting and rewarding opportunities await at Abbott by exploring our career opportunities today.

SEARCH ABBOTT JOBS

Join us in our mission to make the world a healthier place through innovation, leadership, and diversity. Your journey to a fulfilling career at Abbott starts here.
Learn more about Abbott
Size
113,000 employees
Market Cap
$189 billion
Industry
Healthcare
Net Income
$4.4 billion
Founded
1944
5 Year Trend
+15.6%
Revenue
$34.6 billion
NASDAQ
ABT
* Ladders Estimates

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