Americaneagle.com

Senior Email Marketing Specialist

Americaneagle.com$75K — $90K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing or related field
  • 5+ years of email marketing experience
  • Proficient in Pardot and email best practices
  • Familiarity with platforms like Salesforce Marketing Cloud, Marketo, HubSpot
  • Strong verbal and written communication skills
  • Detail-oriented with a process-oriented mindset
  • Creative problem-solving abilities

Responsibilities

  • Manage email marketing and automation strategy for enterprise clients
  • Lead the development of email campaigns by team members
  • Create and execute effective email marketing strategies
  • Compose, schedule, and distribute marketing emails
  • Develop a campaign automation strategy
  • Assemble content components for marketing and sales emails
  • Monitor and report on contact list development
  • Collaborate with stakeholders to define target profiles
  • Utilize database tools for building and refining target lists
  • Ensure database hygiene by updating records and preventing duplication
  • Identify and classify new inbound prospects

Benefits

  • Energetic work environment with skills development opportunities
  • Work-life balance focus with family-oriented values
  • Comprehensive benefits package
  • Positive work culture with company activities
Full Job Description
We're looking for a talented Senior Email Marketing Specialist to join our Digital Marketing team. This person will be responsible for the development, execution, and optimization of email campaigns and marketing automation for enterprise clients. This vital marketing role will involve building out promotional calendars, coordinating email creative (working with content and design teams), research and development of target contact lists, and measuring performance of sales and marketing emails. Responsibilities: - Manage email marketing and automation strategy for enterprise clients - Lead team members to assist in the development of email campaigns - Develop effective email marketing strategies - Create, schedule and send marketing emails - Develop campaign automation strategy - Assemble email content components for marketing and sales campaigns - Track and report on company and contact list development and imports - Work with campaign stakeholders to develop target profiles for companies and contacts - Utilize database tools to build and refine target contact lists for campaigns - Work within email platforms to import, tag, segment, and update contacts - Maintain database hygiene - add and edit data, identify and prevent duplication, updating job titles, email address changes, industry, and other record data points - Identify and remove inactive contacts and spam contacts - Assess and categorize new inbound prospects for classification Requirements: - Bachelor's degree in Marketing or a related business or technology field - Excellent verbal and written communication skills - 5+ years of experience with email marketing - Familiarity with email best practices - Must have experience with Pardot - Experience with platforms such as Salesforce Marketing Cloud, Marketo, ActiveCampaign, Klaviyo, Hubspot, etc. a plus - Ability to work in a team environment under tight deadlines - Process oriented with strong attention to detail - Ability to be a creative problem solver Americaneagle.com provides its employees with an energetic work environment and opportunities to further develop their skills. Our dedication to growing our team is how we can produce excellent sites and applications for our clients. We do all of this while maintaining a family value focus and pushing for a good work-life balance. The US-based salary range for this full-time position is $75,000- $90,000 per year. Within this range, individual pay is determined by job-related skills, experience, and relevant education or training. At Americaneagle.com, we are committed to providing a comprehensive benefits package, a positive work environment, company activities and more. To see our benefits and what we have been up to, click here !

About Americaneagle.com

Americaneagle.com is a web design, development, and digital marketing agency based in Des Plaines, Illinois. The company was founded in 1995 by Tony Svanascini and Michael Svanascini. Americaneagle.com provides services such as website design, website development, website hosting, website maintenance, website marketing, and website consulting. The company has worked with clients such as the Chicago Bears, the American Dental Association, and the Special Olympics. Americaneagle.com has won numerous awards for its work, including the Webby Awards, the Interactive Media Awards, and the Communicator Awards.
Learn more about Americaneagle.com
Size
500 employees
Industry
Net Income
$10 million
Founded
1995
5 Year Trend
+20%
Revenue
$100 million

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