Senior Director | Storytelling and Engagement

University of Notre Dame

$120K — $150K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 5+ years of experience in higher education or a similar industry
  • Exceptional written and oral communication skills
  • Excellent analytical and problem-solving abilities
  • Strong understanding of enrollment management principles
  • Experience leading teams in a fast-paced environment
  • Translatable storytelling or marketing experience in higher education

Responsibilities

  • Provide strategic guidance to the Director of Marketing and Communications
  • Lead the development of a data-informed multi-channel communications strategy
  • Collaborate with leadership to align engagement strategies
  • Develop a strategic vision for the enrollment yield cycle
  • Manage vendor relationships and project deliverables
  • Stay updated on trends in higher education marketing and recruitment

Benefits

  • Opportunities to work within a Catholic intellectual community
  • Access to a dynamic research environment
  • Collaborative work with diverse teams across the university
  • Commitment to socioeconomic mobility and inclusivity
  • Engagement in mission-driven initiatives
Full Job Description
Job Description

The University of Notre Dame, the leading Catholic global research University, offers undergraduate, graduate, and professional students the opportunity to pursue their academic endeavors in a scholarly community that is enriched by Catholic intellectual and cultural traditions. As the University advances the vision outlined in Notre Dame 2033: A Strategic Framework, the Undergraduate Enrollment team is seeking an innovative, mission-oriented, and strategic leader for the position of Senior Director of Storytelling and Engagement.

The Undergraduate Enrollment Division works to open doors to a Notre Dame education, empowering students to pursue, discover, and share knowledge, truth, and faith as a powerful means for good. The division is committed to creating socioeconomic mobility for students from all pathways, increasing the global Catholic community on its campus, and ensuring that the Notre Dame undergraduate student body represents the gifts and experiences of the full human family.

Reporting to the Executive Director for Enrollment Management and providing supervision to the Director of Marketing and Communications, this pivotal leadership role is responsible for architecting the storytelling strategy that connects prospective students to the heart of the University.

The successful candidate will be a visionary strategist, an exceptional communicator, an exemplary leader, and a master relationship-builder. They will develop a comprehensive communications strategy that ensures talented, curious, faith-filled, mission-aligned students not only apply to Notre Dame but ultimately choose to matriculate. By leveraging collaborative partnerships across the division and campus, this leader will ensure a seamless and persuasive journey from initial interest to enrollment.

Specific responsibilities of the position include the following:
  • Divisional Leadership: Provide supervision and strategic guidance to the Director of Marketing and Communications.
  • Integrated and Data-Informed Communications: Architect, lead, and continually optimize a sophisticated, data-informed multi-channel communications strategy that compellingly articulates the unique value proposition of a Notre Dame education throughout the entire recruitment lifecycle.
  • Cross-Functional Collaboration: Partner closely with the Assistant Vice President for Undergraduate Admissions, the Executive Director for Enrollment Management, and the Sr. Director of Recruitment, Strategic Partnerships, and Scholarship Programs to align all engagement strategies.
  • Strategic Yield Management: Develop and coordinate a comprehensive strategic vision for the enrollment yield cycle, ensuring that admitted students who align with the University's mission choose to enroll.
  • Vendor and Strategic Relationship Management: Proactively identify, evaluate, and source prospective external vendors and partners to enhance recruitment and engagement initiatives. Manage ongoing vendor relationships and project deliverables to ensure high performance and alignment with divisional priorities.
  • Innovation and Trends: Stay abreast of best practices and emerging trends in higher education marketing, student engagement, and recruitment and yield technology to ensure Notre Dame remains a leader in the field.


Qualifications

Minimum Qualifications
  • Bachelor's degree
  • 5+ years of experience in higher education or a similar industry

Preferred Qualifications
  • Exceptional communication (written and oral), presentation, and interpersonal skills, with the ability to effectively influence and inspire multiple stakeholders.
  • Excellent analytical, problem-solving, and critical-thinking skills, with proven experience in developing and implementing data-driven strategies that have resulted in measurable improvements.
  • A strong understanding of enrollment management principles and practices within a highly selective university environment.
  • Experience leading teams in a fast-paced, mission-driven organization.
  • Translatable storytelling and/or marketing experience in higher education


Additional Information

Compensation: Commensurate with experience

This position will be accepting applications until September 5, 2026.

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