The Opportunity:We are hiring for a Senior Director of Marketing, who will oversee Facet's product marketing and go-to-market efforts as well as all member marketing initiatives (CRM). This senior leader will work closely with cross-functional partners and leaders across Product, Design team, Planning, MX and more.
Responsibilities:- Strategic Planning: Develop comprehensive product marketing strategies aligned with overall company objectives. Identify market opportunities, target audiences, and key differentiators to scale awareness and adoption of our offerings.
- Go-to-Market Leadership: Lead the development and adoption of best-in-class GTM practices and tools across the organization. Close partnership with Product to prioritize and lead execution of plans for new product and/or feature launches and enhancements. Collaborate closely with cross-functional teams to ensure alignment and timely execution.
- Messaging and Positioning: Create compelling, differentiated messaging frameworks that resonate with our core audiences while providing a clear articulation of our differentiation in the industry.
- Member Engagement & Loyalty: Ownership of our member experience from onboarding through full lifecycle. Through a member-first, data-centric approach lead initiatives that drive value and delight along the way, improving retention and cross-sell opportunities.
- Leadership: Management and ongoing development of a high-performing team.
Requirements- 10+ years of experience in marketing, specifically, CRM and/or client experience
- You are an email expert and know how to drive high performing prospect programs that lead to conversion
- You are a leader and have managed and developed people
- You have a proven ability to manage cross-functional initiatives and teams, from campaign conception through to analysis and optimization
- You are a quantitative marketer- you should be familiar with measuring the effectiveness of your work product--both content and social
- You have an entrepreneurial mindset - you are a builder at heart and are excited by gray space and endless opportunity
- You have an ability to ideate new and innovative campaigns, while maintaining a focus on tactical and granular execution
- Deep knowledge of sales technologies and capabilities
- You have a strong desire to partner cross-functionally with Finance, Sales, Product and Analytics - collaboration is part of your DNA
Preferred Qualifications:- You are willing to fully adopt and champion the Facet brand internally and externally
- You have superb communication, organizational, and client service skills
- You understand the value of building long-term relationships
- You have excellent computer skills along with the ability to learn in-house software and tools
- You have the ability to provide constructive feedback: we continue to enhance our platform and rely on our team's feedback for improvement
- You are able to work independently and as a member of a team, balance multiple responsibilities simultaneously, and demonstrate exceptional time and calendar management skills
- You constantly push the upper bound and are innovative in how you think about solving problems
Benefits- Competitive Compensation: $200,000 - $240,000 base salary + bonus
- Ownership: Equity in a rapidly growing company on the path to becoming the "Next Great Financial Services Company".
- Flexibility: Remote-first culture-work from anywhere in the U.S..
- Time Off: Flexible Paid Time Off (PTO).
- Comprehensive Benefits and Perks: Medical, dental, vision, 401(k) match, disability, paid parental leave, wellness reimbursement, and education reimbursement programs.
- Annual reimbursement allocation for certifications and ongoing education.
