Wpromote

Senior Director, Client Strategy (Senior Media Director)

Wpromote$135K — $155K *
US-AnywhereRemote in United States
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in media, marketing strategy, or integrated client leadership.
  • 4+ years managing and mentoring high-performing teams.
  • Proven track record in leading multi-channel accounts with full-funnel strategy ownership.
  • Strong financial acumen: budget forecasting and revenue management.
  • Ability to lead executive-level conversations and influence stakeholders.
  • Deep understanding of measurement frameworks (e.g., attribution models and media mix modeling).
  • Exceptional communication skills to convey complex ideas simply.
  • Bachelor's degree in Marketing, Communications, Business, or equivalent.

Responsibilities

  • Serve as the executive strategic lead for complex accounts.
  • Design full-funnel, multi-channel strategies across various platforms.
  • Translate client KPIs and growth goals into structured media investment frameworks.
  • Lead executive-level client engagements and high-stakes presentations.
  • Identify growth opportunities and collaborate with Business Development.
  • Own account health metrics: retention, revenue growth, and delivery quality.
  • Ensure deliverables meet standards and drive measurable impact.
  • Partner with Analytics teams for advanced measurement operationalization.
  • Drive test-and-learn roadmaps for performance gains and innovation.
  • Mentor Client Strategy team members to foster growth and performance.

Benefits

  • Remote-first culture allowing flexibility in work location.
  • Unlimited PTO to encourage work-life balance.
  • Extended holiday break during winter.
  • Flexible schedules to accommodate individual work styles.
  • 100% paid parental leave for new parents.
  • 401(k) matching to support retirement savings.
  • Comprehensive health benefits including medical, dental, and vision insurance.
  • Short Term Disability insurance for added peace of mind.
Full Job Description
The Role

As a Senior Director, Client Strategy, you are the senior strategic lead and business owner across a portfolio of complex, enterprise client relationships. You serve as a primary lead for the client, bridging the gap between their bottom-line business objectives and our integrated marketing execution, ensuring that every engagement drives measurable business growth while strengthening long-term partnerships.

You are responsible for translating complex business objectives into cohesive, full-funnel marketing strategies across the integrated media ecosystem. This includes architecting the media mix, aligning measurement frameworks, guiding audience strategy, and ensuring cross-channel execution ladders back to enterprise goals.

Beyond strategy development, you are accountable for overall account health-including client satisfaction, retention, revenue growth, and profitability. You serve as a trusted advisor to executive-level client stakeholders while mentoring and leading cross-functional internal teams to deliver exceptional work.

This role requires a balance of visionary strategic thinking and operational rigor. You must be equally comfortable commanding a boardroom conversation as you are guiding internal teams through planning frameworks, testing roadmaps, and performance optimization.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $135,000 - $155,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state's salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions.

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

#LI-Remote

You Will Be

  • Serving as the executive strategic lead and primary business owner across a portfolio of complex accounts
  • Designing and guiding full-funnel, multi-channel strategies across Paid Search, Social, Programmatic, Video, CTV, YouTube, Retail Media, and emerging platforms
  • Translating client KPIs, unit economics, and growth goals into structured media investment frameworks and budget allocations
  • Leading executive-level client engagements including QBRs, annual planning sessions, and high-stakes strategic presentations
  • Identifying same-store growth and expansion opportunities while partnering with Business Development on new opportunities
  • Owning account health metrics including retention, revenue growth, profitability, and delivery quality
  • Ensuring all deliverables meet strategic standards, align with SOWs, and drive measurable impact
  • Partnering closely with Analytics teams to operationalize MTA, MMM, incrementality testing, and advanced measurement frameworks
  • Driving structured test-and-learn roadmaps that unlock performance gains and future-ready innovationActing as the connective tissue between media, analytics, creative, and client leadership to ensure seamless, integrated execution
  • Leading and mentoring Client Strategy team members, fostering accountability, growth, and high performance
  • Collaborating with channel teams & ensuring output ladders to holistic strategy
  • Elevating internal processes, planning rigor, and strategic storytelling standards across the organization
  • Staying ahead of industry trends, emerging platforms, and technology shifts to proactively guide client evolution


You Must Have

  • 10+ years of experience in media, marketing strategy, or integrated client leadership
  • 4+ years of experience managing and mentoring high-performing teams
  • Proven experience leading complex, multi-channel accounts with full-funnel strategy ownership
  • Strong financial acumen, including budget forecasting, revenue management, and profitability oversight
  • Demonstrated ability to lead executive-level client conversations and influence senior stakeholders
  • Deep understanding of measurement frameworks including attribution models, incrementality testing, and media mix modeling
  • Experience translating business objectives into integrated media, creative, and data strategies
  • Exceptional communication skills with the ability to simplify complexity into clear, actionable narratives
  • Strong organizational leadership skills with experience balancing strategic vision and operational execution
  • Bachelor's degree in Marketing, Communications, Business, or equivalent experience


Nice to Have

  • Experience working within an agency environment supporting enterprise or high-growth brands
  • Exposure to retail media networks, commerce media, or performance creative strategy
  • Familiarity with advanced analytics tools and dashboard platforms
  • Experience supporting new business pitches and commercial strategy


About Wpromote

Wpromote is a digital marketing agency that was founded in 2001 by Michael Mothner. The company is headquartered in Los Angeles, California and has additional offices in New York, Chicago, and Dallas. Wpromote offers a range of digital marketing services, including search engine optimization, paid search advertising, social media marketing, and email marketing. The company has worked with a number of well-known brands, including Marriott, Verizon, and Toyota. Wpromote has received several awards for its work, including being named the #1 Best Place to Work in Advertising & Marketing by Fortune Magazine in 2019.
Learn more about Wpromote
Size
500 employees
Industry

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