What's the position?The Senior Director - Casino Commercial Manager is responsible for the commercial strategy and revenue growth of the online casino business.
This role owns the casino commercial performance across game portfolio strategy and supplier partnerships, segmentation strategy, and long-term player value optimization.
The role serves as the central commercial leader connecting Product, CRM, VIP, Casino Operations, Analytics, Marketing, and internal/external game suppliers to maximize casino growth and player engagement.
Key ResponsibilitiesCasino Commercial Strategy
- Drives the casino commercial performance against NRMPs, active player growth and GGR/NGR targets
- Develop market-leading casino growth strategies across slots, live casino, table games, jackpots, games and exclusive content
- Drive long-term customer value through optimized player engagement and retention strategies
- Identify opportunities to improve share of wallet and cross-product monetization
- Work closely with the Financial Planning & Analysis, Marketing and Casino teams on forecasting, budgeting, commercial planning and reporting
Game Portfolio & Content Strategy
- Own casino content strategy and game portfolio optimization
- Partner with suppliers to launch exclusive and high-performing content
- Monitor game performance, player engagement, and portfolio mix
- Drive performance of key categories including:
- Slots
- Live casino
- Table games
- Progressive jackpots
- Internal Content
- Branded content
Supplier & Partner Management
- Own strategic relationships with game suppliers and aggregation partners
- Negotiate commercial agreements and promotional partnerships
- Drive supplier accountability against performance KPIs
- Coordinate launch calendars and exclusive campaigns
Cross-Functional Leadership
- Serve as the commercial revenue lead across Casino, Marketing, VIP, Omni, and Operations
- Translate business priorities, insights and trends into execution plans across teams
- Partner with the Revenue Analyst team to identify strengths and weaknesses across the casino vertical - understanding the nuances of state-by-state performance and trends
Customer & KPI Insights
- Analyze betting behavior, engagement trends, and customer segmentation
- Monitor competitor positioning, content, promotions, and product innovation
- Identify emerging commercial opportunities and risks
- Drive insight-led decision-making using analytics, data science and experimentation frameworks
Performance Management
- Lead weekly, bi-weekly and monthly commercial revenue performance reviews
- Establish clear commercial success metrics across initiatives & teams, ensuring the business is all pulling in the same direction
Leadership
- Build and lead a high-performing casino revenue function
- Develop strong operational cadence and accountability
- Foster a culture of data-driven decision making and continuous optimization
Core KPIs
- Casino NGR
- NGR per Active
- Active Casino Players
- Reinvestment %
- Retention Rate
- Share of Wallet
- Game Portfolio Performance
- Jackpot Participation
- VIP Revenue Contribution
What are we looking for?- 5+ years experience in online casino or iGaming
- Strong understanding of casino economics and player lifecycle management
- Deep knowledge of casino promotional mechanics and content strategy
- Experience managing supplier relationships and commercial negotiations
- Strong analytical and financial acumen
- Proven experience driving revenue growth in competitive regulated markets
- Experience leading cross-functional teams in high-growth digital businesses
What's in it for you?We offer our employees more than just competitive compensation. Our team benefits include:
- Competitive pay and benefits
- Flexible vacation allowance
- A hybrid / remote working environment
- Startup culture backed by a secure, global brand
