Caterpillar, Inc

Senior Digital Product Owner - Lead & Analytics

Caterpillar, Inc$112K — $183K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Computer Science, Engineering, Marketing, Business, or relevant field
  • Proven experience in digital product management or product ownership
  • Familiarity with analytics and lead management systems
  • Strong grasp of web analytics and attribution models
  • Experience with tools like Adobe Analytics or Google Analytics
  • Proven ability to collaborate across diverse teams
  • Agile Product Owner certification (CSPO or SAFe PO/PM)

Responsibilities

  • Define the product vision and roadmap for Leads & Analytics
  • Align digital initiatives with marketing and data-driven goals
  • Own and manage the entire lead lifecycle
  • Ensure data accuracy and consistency across systems
  • Partner with marketing for improved lead quality and outcomes
  • Drive conversion optimization through user flow testing
  • Facilitate CRM and dealer system integrations for effective tracking

Benefits

  • Medical, dental, and vision benefits
  • Paid time off (Vacation, Holidays, Volunteer, etc.)
  • 401(k) savings plans
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSAs)
  • Health Lifestyle Programs
  • Employee Assistance Program
  • Career Development opportunities
  • Incentive bonuses
  • Tuition Reimbursement
Full Job Description
Career Area:
Technology, Digital and Data

Job Description:

Job Summary:

As the Digital Product Owner for Leads & Analytics within the Rental and Used team at Caterpillar, you will own the strategy, roadmap, and execution of lead management and analytics capabilities across digital platforms such as rent.cat.com and related dealer experiences.

You will lead initiatives that enable end-to-end lead capture, tracking, attribution, and conversion optimization, ensuring actionable insights for both Caterpillar and dealer partners. Working closely with engineering, marketing, analytics, and CRM teams, you will ensure alignment with business goals, data accuracy, and performance measurement standards.

What You Will Do:

Product Strategy & Roadmap
  • Define and drive the product vision and roadmap for Leads & Analytics capabilities across Rental and Used digital platforms
  • Align initiatives with enterprise digital strategy, marketing effectiveness, and data-driven decision-making goals
  • Identify opportunities to improve lead generation, attribution accuracy, and conversion performance

Leads & Analytics Domain Ownership
  • Own the end-to-end lead lifecycle, including lead capture, enrichment, routing, tracking, and attribution
  • Ensure data accuracy, completeness, and consistency across all lead and analytics systems
  • Partner with marketing and dealer teams to improve lead quality, follow-up effectiveness, and conversion outcomes

Rent.cat.com (Unified Platform)
  • Own the end-to-end lead generation and analytics strategy across CRS 2.0 and rent.cat.com platforms, ensuring a seamless experience from customer engagement through dealer handoff

Design and optimize lead capture and funnel journeys, including:
  • Equipment inquiries and "Get a Quote" flows
  • Contact dealer and reservation-related CTAs
  • Location-aware and proximity-based lead triggers

Define and implement end-to-end funnel measurement, covering:
  • Traffic 12 engagement 12 product interaction (PLP/PDP) 12 lead 12 conversion

Ensure accurate routing and attribution by:
  • Mapping leads to the appropriate dealer based on location, equipment type, and business rules
  • Enabling visibility into source, campaign, and channel attribution

Standardize event tracking, tagging, and data layer frameworks across both platforms, including:
  • Product browsing (PLP/PDP interactions)
  • CTA engagement (quote, reserve, contact dealer)
  • User identity states (anonymous vs logged-in)

Partner with marketing teams to enable end-to-end campaign attribution across:
  • Paid, organic, and referral channels
  • SEO and content-driven lead generation

Define and track unified KPIs across platforms, including:
  • Total leads generated and conversion rates
  • Traffic-to-lead conversion by channel
  • Lead-to-opportunity conversion and downstream impact
  • Form completion and abandonment rates
  • Dealer engagement and response metrics

Drive conversion rate optimization (CRO) initiatives through:
  • A/B testing of user flows, forms, and CTA placements
  • Continuous optimization of lead funnels and user journeys

Enable deep user behavior insights, including:
  • Equipment browsing and search patterns
  • Navigation flows and drop-off points
  • Dealer selection behavior

Ensure integration with CRM, identity, and dealer systems to support:
  • Accurate lead capture and tracking
  • User attribution and lifecycle visibility
  • Collaborate with CMS and PIM teams to connect content and product interactions to lead performance and analytics outcomes


What You Will Have:
  • Business Analysis: Knowledge of business analysis and the set of tasks, techniques and tools required to identify business needs; ability to recommend solutions that deliver value to stakeholders.
  • Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
  • Software Problem Management: Knowledge of strategies, practices and tools for resolving software problems; ability to manage software problems in installed software products.
  • Software Product Business Knowledge: Knowledge of and experience with the business aspects and operation of a software product; ability to manage install base, current uses, future plans, and product vision.
  • User Acceptance Testing (UAT): Knowledge of UAT activities, tasks, tools and techniques; ability to design, implement and evaluate acceptance tests for end-users.


Considerations For Top Candidates:
  • Bachelor's degree in Computer Science, Engineering, Marketing, Business, or related field
  • Proven experience in digital product management or product ownership
  • Experience in analytics, digital marketing, or lead management systems
  • Strong understanding of web analytics tools, tagging frameworks, and attribution models
  • Experience with tools such as Adobe Analytics, Google Analytics, Tag Management Systems, or similar platforms
  • Experience in conversion rate optimization (CRO) and A/B testing
  • Proven ability to work across engineering, marketing, and business teams
  • Excellent communication skills with ability to translate data into actionable insights
  • Familiarity with CRM systems and lead routing processes
  • Experience with Python, Snowflake and SQL preferred
  • Knowledge of data pipelines, event tracking, and customer journey analytics
  • Agile Product Owner certification (CSPO, SAFe PO/PM)


Summary Pay Range:

$112,710.00 - $183,140.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement


* These benefits also apply to part-time employees

Visa Sponsorship is not available for this position.

Posting Dates:
August 12, 2026 - August 28, 2026

About Caterpillar, Inc

Progress Rail Services Corporation, a Caterpillar company, is one of the largest integrated and diversified suppliers of railroad and transit system products and services worldwide. Since its acquisition by Caterpillar Inc. in 2006, Progress Rail has used the Caterpillar international footprint to gain quick and widespread notice and approval across the globe. Product technology, reliability and durability, along with legendary aftermarket parts and service support, have been their keys to success. Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines. The technology and world reach of Caterpillar, combined with the service standard and historical reliability of Progress Rail, ensures their products and services make a growing impact on the world rail industry. With their acquisition of Electro-Motive Diesel (EMD), Progress Rail is the world's largest builder of diesel-electric locomotives for all commercial railroad applications including freight, intercity passenger, commuter, switching, industrial and mining. EMD is also a global provider of diesel power engines for marine propulsion, offshore and land based oil well drilling rigs and stationary power generation. Electro-Motive is the only diesel engine manufacturer of its size to have produced more than 70,000 engines. This success stems from product reliability, serviceability, load acceptance capability, low operating costs and ease of maintenance with standardized components.

Caterpillar, Inc. Careers

Join the robust team at Caterpillar, Inc., a global leader in construction and mining equipment, where innovation drives everything we do. As part of our team, you'll engage in work that improves the world and furthers your career with every project you touch.

Work You’ll Do

At Caterpillar, Inc., you will have the opportunity to contribute to a variety of groundbreaking projects that extend across the globe. Our commitment to leadership in the industry is unwavering, and we achieve it through a culture that fosters diversity and leadership development.

Explore Job Opportunities and Growth

Caterpillar offers a wide range of job opportunities and career paths, providing a platform for professional growth and development. Whether you're interested in engineering, sales, marketing, or management, Caterpillar has a position that will utilize your unique skills and talents. We are continuously hiring innovative minds to propel our mission forward and maintain our status as industry leaders.

Internship Programs

Kickstart your career with a Caterpillar internship. Our internships provide invaluable workplace experience and networking opportunities that often lead to full-time employment at our company. As an intern, you will work alongside experienced professionals and gain insights that will benefit you as you advance in your career.

Benefits and Culture

Choosing a career at Caterpillar means more than just having a job. It means you're part of a team that values diversity and is committed to creating an inclusive environment. We offer competitive benefits to ensure the health and well-being of our employees and their families. These benefits include health insurance, retirement plans, and paid time off, alongside unique perks like professional development and diversity training programs.

Innovation and Leadership

Drive innovation and industry leadership as part of the Caterpillar team. We empower our employees to lead from their first day on the job, encouraging continuous improvement and career advancement. At Caterpillar, your ideas will shape the future of our business and the industries we serve.

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Prepare for Your Interview

Make a great first impression. Prepare for your interview at Caterpillar by reviewing common questions and practicing your responses. Tailor your resume to highlight the experiences and skills that make you the ideal candidate for the position you are applying for. At Caterpillar, Inc., every role offers the chance to make an impact. Come be a part of our team and drive the future of our global industries. Your career at Caterpillar is not just about what you'll accomplish, but how you'll grow and the innovation you'll lead. Join us and build a career that matters.
Learn more about Caterpillar, Inc
Size
107,700 employees
Market Cap
$125.3 billion
Industry
Net Income
$2.9 billion
Founded
1925
5 Year Trend
+5.8%
Revenue
$41.7 billion
NASDAQ

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