Job TitleSenior Digital Performance Strategist
Summary of the RoleJoin our Digital Media team and help drive revenue growth and performance for leading hospitality brands across North America (NORAM).
As a Senior Digital Performance Strategist, you will serve as a trusted advisor to hotel and resort clients, leading the strategy, optimization, and performance of revenue-generating digital advertising campaigns. The ideal candidate brings strong hands-on expertise in Google Ads and Paid Search, a proven track record of improving ROAS and business outcomes, and the ability to translate campaign performance into actionable recommendations for clients.
This is a highly consultative and performance-driven role focused on helping clients maximize Return on Advertising Spend (ROAS), increase bookings and revenue, optimize acquisition strategies, and achieve measurable business results. Success in this position requires a blend of Paid Search expertise, digital marketing strategy, performance analysis, client relationship management, and revenue-focused decision-making.
This is a hybrid position and requires working from onsite 50% of the time.In This Role You'll- Manage and maintain a portfolio of hospitality clients across the North America (NORAM) region.
- Serve as a trusted advisor and strategic consultant to clients and key stakeholders.
- Develop a deep understanding of client business objectives, revenue goals, and performance KPIs.
- Build, optimize, and manage digital advertising strategies with a strong emphasis on Google Ads and Paid Search.
- Monitor and optimize campaign performance to improve ROAS, revenue, conversions, CPA, and acquisition efficiency.
- Analyze campaign data and provide strategic recommendations based on business outcomes and performance trends.
- Conduct recurring business reviews and performance discussions with clients.
- Recommend budget allocation, pacing, forecasting, and optimization strategies to maximize advertising effectiveness.
- Collaborate with internal teams to ensure successful campaign implementation and ongoing optimization.
- Ensure campaign tracking, measurement, and reporting frameworks are properly implemented.
- Identify growth opportunities and develop strategies to improve overall account performance.
- Stay current with industry trends, Google advertising products, platform updates, and hospitality marketing best practices.
- Contribute to process improvements, training initiatives, and knowledge-sharing activities across the team.
About the Ideal CandidateMinimum Requirements- 3+ years of hands-on experience managing and optimizing Google Ads, with a strong focus on Paid Search (Google Search Campaigns).
- Experience working with revenue-generating campaigns where ROAS, CPA, conversions, bookings, or revenue were primary success metrics.
- Experience managing enterprise-level advertising budgets with direct responsibility for campaign performance, budget allocation, pacing, and optimization decisions.
- Experience managing and optimizing Facebook/Meta Ads campaigns, including audience targeting, campaign setup, budget management, performance analysis, and optimization.
- Proven ability to analyze campaign performance and translate insights into actionable business recommendations.
- Experience presenting performance results, optimization strategies, and business recommendations to clients or stakeholders.
- Strong knowledge of Google Ads, Google Analytics (GA4), and Paid Search best practices.
- Strong consultative, communication, and stakeholder management skills.
- Ability to manage multiple campaigns, priorities, and client relationships in a fast-paced environment.
Preferred Qualifications- Experience with Performance Max (PMax), Demand Gen, YouTube Ads, Display Campaigns, Search Ads 360 (SA360), or other Google advertising solutions.
- Experience supporting hospitality, travel, tourism, hotel, or related industry clients.
- Experience working in a client-facing digital agency, media agency, advertising agency, or performance marketing environment.
What we can offer you:- Get rewarded with competitive remuneration, individual and company annual bonus, vacation and holiday paid time off, health insurances and other competitive benefits.
- Work a flexible hybrid schedule.
- Professional development to broaden your knowledge and enhance your skills with on-line learning hubs packed with technical and soft skills training that allow you to develop and grow.
- Enter a diverse and inclusive workplace, join one of the world's top travel technology companies and take on a role that impacts millions of travelers around the globe
Application process: The application process takes no longer than 10 minutes!
Create your candidate profile, upload your Resume/CV and apply today!
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