The Basics:We are seeking a strategic, data-driven Sr. Digital Marketing Manager, to own and scale our NA digital marketing performance. This role will play a critical role in contributing to pipeline growth. You will own global paid search and video programs across Google & Microsoft and will support digital marketing managers who help execute full funnel user journeys across social, display, podcasts, and CTV. You'll define strategy, manage budgets, optimize performance, build testing roadmaps, and deliver insights that shape our broader digital advertising approach. We're looking for someone who has strong analytical skills combined with creative instincts to drive brand awareness, boost conversions, and unlock revenue opportunities.
This position follows the Company's hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.What you'll do:- Lead end-to-end strategy for NA digital marketing paid program and execution of global paid search, video, & Demand Gen campaigns across Google & Microsoft
- Manage and support digital marketing managers executing across platforms
- Drive continuous improvement through regular A/B testing and optimization guidelines
- Create dashboards and a reporting cadence that enables transparent communication of campaign performance
- Ensure rigorous and reliable measurement by implementing consistent naming conventions, GA4 configurations, tag management, and conversion event tracking setup
- Partner with creative to drive creative that will perform; ensure creative is refreshed at the right cadence; partner with partner marketing, product marketing and brand marketing to drive content to fill digital user journey gaps
- Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance
- Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion
- Support NA digital marketing managers, growing their skillsets and programs to drive value
We're looking for someone with:- 8+ Years of B2B Digital Marketing Experience
- 6+ years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaigns
- A strong bias toward action and measurable outcomes; you prioritize results over rhetoric
- Experience supporting and growing digital marketers
- Proven success working with cross-functional teams to drive value and results
- An eye for detail and a transparent written and verbal communication style
- Agency + In-house experience is a plus
- Relentless drive to stay ahead of Google algorithm shifts, AI disruption, and evolving ad technologies to continuously optimize channel strategy
- Analytical and process-driven approach to campaign optimization of ads, creative, and click-journeys
What you'll get The annual base salary range for this full-time position is $80,000 to $240,000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.
In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.
