BrownForman Corp

Senior Demand Planning Analyst

BrownForman Corp • $88K — $105K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of supply chain experience, focusing on Demand Planning, forecasting, or S&OP/IBP in a multi-market environment.
  • Bachelor's Degree in supply chain, business, or a related field.
  • Proficient in ERP, demand planning systems (preferably SAP IBP and Kinaxis), and advanced Excel skills.
  • Ability to translate complex data into actionable business insights and planning decisions.
  • Strong communication skills, capable of influencing team members at all levels.
  • Adaptable with excellent organizational skills to manage multiple tasks.
  • Fluency in English required.

Responsibilities

  • Develop short- and long-term demand plans using statistical modeling and market intelligence.
  • Lead Commercial Forecast meetings to reconcile goals and improve forecast accuracy.
  • Manage relationships with National Accounts to incorporate customer programs into demand plans.
  • Act as a subject matter expert in Kinaxis to maintain forecast integrity and enhance planning processes.
  • Communicate short-term demand changes to production teams effectively.
  • Partner with Supply Planning to manage inventory replenishment and mitigate shortages.
  • Analyze supply chain KPIs and provide actionable insights to senior management.

Benefits

  • Equitable pay structures based on individual and company performance.
  • Premium employee experience reflecting company values.
  • Range of benefits catering to a diverse workforce.
Full Job Description
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Meaningful Work From Day One

Join our team in a pivotal role driving Demand Planning and Integrated Business Planning (IBP) strategy across multiple U.S. markets! As the primary liaison between commercial teams, distributors, production, and Supply Planning, you'll transform market intelligence, customer programs, historical trends, and commercial objectives into actionable demand plans. By leveraging advanced analytics and scenario planning, you'll identify risks and opportunities, support new product launches, and enhance planning processes to strengthen supply chain performance. We seek a strategic, inquisitive thinker who can seamlessly navigate between detailed analysis and the broader vision, challenge conventional assumptions, and align diverse stakeholders around bold yet practical decisions.

What You Can Expect

Forecasting
  • Develop short- and long-term demand plans at the appropriate market, brand, and SKU levels by combining statistical modeling with qualitative market intelligence, historical trends, customer programs, innovation activity, and sales exception management.
  • Lead market level Commercial Forecast meetings to challenge assumptions, reconcile goals that differ significantly from historical trends, identify gaps and scenarios requiring leadership decisions, document assumptions, improve bias, and continuously increase forecast accuracy.
  • Manage the relationship with the internal National Accounts team and ensure customer programs, promotions, new product introductions, and phase-out assumptions are incorporated into the demand plan, with risks and opportunities clearly communicated to stakeholders.
  • Act as a regional subject matter expert for demand planning in Kinaxis, maintaining forecast integrity, validating planning outputs, and partnering on system and process enhancements that improve the flow of demand signals into production and supply decisions.

Supply Chain Optimization
  • Ensure short-term demand changes are communicated to the appropriate production team.
  • Partner with US Bailment Supply Planning to manage inventory replenishment and mitigate potential shortages for bailment markets through proactive communication.
  • Leverage problem solving skills to resolve complex supply chain issues using scenario planning in Kinaxis.

Performance Management
  • Manage key supply chain KPIs, including forecast accuracy and bias, perform root cause analysis of material variances, and provide transparent reporting, actionable insights, and forward-looking recommendations to senior management.
  • Shape and support local and global supply chain initiatives from conception through execution, leading cross functional workstreams, and influencing outcomes without direct management responsibility.


What You Bring To The Table
  • Experience: 5+ years of supply chain experience, including at least 3 years in Demand Planning, forecasting, S&OP/IBP, or a closely related planning role within a complex, multi-market environment.
  • Education: Bachelor's Degree preferably in supply chain, business, or a related field.
  • Technical Savvy: High proficiency in ERP, demand planning, and advanced planning systems, with SAP IBP and Kinaxis preferred, along with advanced Excel skills and experience using data visualization tools to analyze large datasets and communicate planning insights.
  • Analytical Mindset: A proven ability to translate complex data into business stories, identify process improvement opportunities, and turn insights into practical planning decisions.
  • Interpersonal Excellence: A skilled communicator who can influence stakeholders at all levels of the organization, and align Commercial, Finance, and Operations around a fact-based consensus demand plan.
  • Adaptability: You thrive in a complex, changing environment and possess the organizational skills to manage multiple workstreams simultaneously.
  • Language: Fluency in English is required.


What Makes You Unique
  • CPG or beverage alcohol experience, especially in demand planning, S&OP/IBP, customer planning, distributor replenishment, or high-volume consumer goods environments.
  • Experience improving planning processes, reducing forecast bias, strengthening cross-functional routines, or using root-cause analysis to improve service, inventory, and forecast accuracy.
  • Comfort working with syndicated data, customer programs, promotional activity, seasonality, innovation launches, and portfolio transitions.
  • Demonstrated ability to translate process gaps into sustainable ways of working through documentation, stakeholder alignment, and continuous improvement.


Working Arrangement

In-office at the Brown-Forman Louisville, Kentucky Corporate Headquarters Monday to Thursday, with flexibility to work remotely on Fridays.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI

Requisition Type:
Employee
Management Level:
Professional
Global Job Level:
P6
Number of Openings Available:
0

About BrownForman Corp

Brown-Forman Corporation is a diversified producer of fine quality consumer products. It was founded in 1870 by George Garvin Brown in Louisville, Kentucky. Brown-Forman is one of the largest American-owned spirits and wine companies and sells its brands in more than 170 countries. Some of its most popular brands include Jack Daniel's, Woodford Reserve, Old Forester, and Finlandia. The company has a strong commitment to social responsibility and sustainability, and has been recognized for its efforts in these areas. Brown-Forman is headquartered in Louisville, Kentucky.
Learn more about BrownForman Corp
Size
4,800 employees
Industry
Founded
1870
NASDAQ

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