SUMMARY
The Senior Data Analyst (Revenue Operations) contributes to the growth of Direct Response Media Group (DRMG) and affiliated companies, including Dollco Print Solutions, by leveraging operational metrics and client first-party data to drive sales, marketing, and revenue strategies. The Senior Data Analyst owns the end-to-end analytics lifecycle for 20-30 key client accounts, managing data intake, targeting, matchback analysis, and performance reporting in collaboration with partners like Canada Post. Collaborating across BI, Engineering, Sales, and Marketing, the Senior Data Analyst translates data into actionable recommendations while ensuring compliance with Canadian privacy laws.
Posting Status: This posting is for a new role.
AS A SENIOR DATA ANALYST, YOU WILL MAKE YOUR IMPACT BY:
- Owning the intake, cleaning, de-duplication, and structuring of client first-party data across Google Sheets, Excel, and database formats.
- Designing and executing matchback analysis connecting direct mail and print marketing exposure to client-reported sales, conversions, and revenue outcomes.
- Developing, standardizing, and maintaining repeatable reporting frameworks, dashboards, and visualizations to communicate performance metrics consistently.
- Ensuring all handling, storage, and processing of client first-party and customer PII complies with PIPEDA, Law 25, and CASL.
- Translating campaign results and internal operational metrics into clear, executive-ready performance narratives and insight decks.
YOU CAN EXCEL AS A SENIOR DATA ANALYST IF YOU HAVE:
- Bachelor's Degree in a quantitative or business field such as Statistics, Mathematics, Computer Science, Marketing Analytics, or Business Administration.
- 5+ years of experience in data analytics, marketing performance, or revenue operations, managing client first-party data.
- Strong hands-on proficiency in SQL, Google Sheets, Excel, and BI tools (Oracle Analytics Cloud, Tableau, Power BI, Data Studio).
- Experience executing matchback or attribution analysis connecting direct response marketing to client revenue outcomes.
- Knowledge of PIPEDA, CASL, and Canadian privacy laws applied to customer data handling and cloud workspaces.
WHAT'S IN IT FOR YOU
- Compensation: The expected salary range for this position is $80,000 - $100,000 per year.
- The opportunity to be a part of a collaborative, fast-paced environment with a team that consistently provides a high level of service to clients and internal departments.
- Involvement with a team that demonstrates integrity, respect, and trust as part of our core values which we practice every day - WE TREAT PEOPLE RIGHT!
- A culture of transparency, where team members are involved in important conversations and encouraged to bring new innovative ideas to the team. We believe in our team members' skills and abilities!
- A high level of collaboration with a team that is eager to help you succeed in your role and grow in your career. - THE TEAM IS THE HEART OF EVERYTHING!
- A fun working environment with the opportunity to participate in our cultural activities, including seasonal campaigns to give back to our community, team lunches, and online trivia - WE KNOW HOW TO HAVE A GOOD TIME & WE CONTRIBUTE TO OUR COMMUNITIES!
- We offer a hybrid work model designed to foster collaboration and team connection. You will spend a portion of your week in our Oakville office (alongside Eddie & Sophie, our office dogs!) and a portion working remotely, based on role requirements and team needs.
- A health care spending account for you and your family, and paid time-off. We want our team to be happy and healthy!
- Gain meaningful work experience working with a passionate Canadian organization that has proudly been serving Canadian businesses for over 20 years - WE PRACTICE FEROCIOUS CLIENT SERVICE!
DRMG uses AI-enabled tools to help sort applications based on job-related criteria. All candidates are reviewed by a member of our People & Culture team before a final decision is made.
