Jellyfish.co

Senior Customer Marketing Manager

Jellyfish.co$80K — $120K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years experience in customer marketing or lifecycle marketing, preferably in B2B SaaS for post Series C companies
  • Strong communication and interpersonal skills
  • Passion for customer storytelling
  • Experience with tools like Deeto, Salesforce, Gainsight, and Asana
  • Familiarity with customer review platforms and strategies (e.g. G2, GPI)
  • Ability to manage multiple projects and draw insights from data

Responsibilities

  • Develop relationships with top customers to enhance advocacy
  • Collaborate with various teams to create impactful storytelling strategies
  • Interview customers to craft compelling success stories
  • Oversee the strategy for G2, Gartner, and other peer review platforms
  • Organize customer participation in marketing initiatives like events
  • Develop and execute lifecycle marketing strategies to maximize customer retention
  • Plan and host virtual events to build community and educate customers
  • Create materials to enable internal teams to effectively represent customer perspectives

Benefits

  • Work in a fun and performance-driven environment
  • Join a rapidly growing company with a strong foundation
  • Opportunities for professional development and engagement
  • Collaborate with cross-functional teams to influence strategy
  • Occasional travel may be required
Full Job Description
Jellyfish is seeking a highly motivated and experienced Senior Customer Marketing Manager to join our growing team. In this role, you will be instrumental in building strong customer relationships, driving product adoption & customer retention, and amplifying the voices of our customers. You will also be responsible for building strong stakeholder relationships and enabling internal teams to share the voice of the customer, externally.

Let's talk about what you'll do:

1. Customer Advocacy & Storytelling
  • Develop strong relationships with our best customers
  • Partner with CS, PM, Sales & Marketing to shape our storytelling strategy
  • Interview customers and craft compelling stories to highlight their success
  • Manage and evolve our strategy with G2, Gartner & other peer review platforms
  • Source customers to feature in broader marketing initiatives (e.g. event speaker)
  • Own & mature our Deeto instance to scale customer proof
  • Support our peer reference program in partnership with sales & CS

2. Customer Lifecycle Campaigns
  • Develop a lifecycle marketing strategy to grow NRR/GRR & create customers for life
  • Plan and manage virtual events to foster customer community and education
  • Scale customer stakeholder campaigns to engage & educate decision makers
  • Manage customer email & gifting initiatives
  • Test and scale ABX expansion campaigns

3. Voice of Customer
  • Establish and scale an executive advisory board in partnership with product marketing
  • Regularly share customer insights to influence marketing strategy & wider company

4. Internal Enablement
  • Create enablement materials that empower Sales and Customer Success to amplify the customer perspective, externally
  • Regularly inform and activate the CS organization on upcoming campaigns


Let's talk about what you need to excel:
  • 6+ years of experience in customer marketing or lifecycle marketing in B2B SaaS, ideally for post Series C companies
  • Strong communication and interpersonal skills
  • Passion for customer storytelling
  • Experience with tools like Deeto, Salesforce, Gainsight, & Asana
  • Familiarity with customer review platforms & strategies (e.g. G2, GPI, etc)
  • Comfortable managing multiple projects simultaneously; drawing insights from data


A list of job experiences and qualification requirements is great, but humility, a performance-driven attitude, and a team-player approach are most important to us. We love to have fun and win in the process. We only hire people who have a passion for building great companies in an environment where a sense of humor is a must.

Occasional travel may be required.

Applicants must be authorized to work for any employer in the US. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Let's talk about us!

This is all about you, but you want to know a little about us. Jellyfish was started in 2017 as a team of three with one big idea: engineering is the core of modern business, so let's create and manage it that way! With the help of our customers, we have built the first Engineering Management Platform, providing visibility into engineering organizations, their work, and how they operate. We enable leaders to align engineering decisions with business initiatives and deliver the right software efficiently and on time.

About Jellyfish.co

Jellyfish is a digital marketing agency that provides a wide range of services including SEO, PPC, social media, programmatic advertising, and more. The company was founded in 2005 and has since grown to become one of the largest independent digital agencies in the world. Jellyfish has offices in the UK, US, Spain, South Africa, and Asia, and works with clients across a variety of industries.
Learn more about Jellyfish.co
Size
1,000 employees
Industry

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