ServiceNow

Senior Content Strategist

ServiceNow • $126K — $221K *
US-AnywhereRemote in New York, NY
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7+ years in content strategy, product marketing, or digital marketing, preferably for enterprise B2B technology and AI
  • Proven ability to audit and analyze large content portfolios
  • Expertise in SEO, SEM, and AI optimization as they relate to content strategy
  • Strong analytical and measurement mindset connecting content performance to business outcomes
  • Understanding of AI capabilities and how to position AI products/features to audiences
  • Experience using AI tools to accelerate strategy work
  • Strong understanding of B2B marketing strategy, buyer personas, and journey mapping

Responsibilities

  • Audit servicenow.com and marketing content to understand existing organization and messaging
  • Map content to buyer personas and journey stages, identifying audience needs
  • Identify content gaps and opportunities to improve engagement and conversion
  • Test content impact through data synthesis of engagement and conversion metrics
  • Develop strategies and messaging frameworks around content and AI capabilities
  • Create persona-based journey maps that inform experimentation hypotheses
  • Build content governance frameworks and establish metadata standards for analysis

Benefits

  • Health plans, including flexible spending accounts
  • 401(k) Plan with company match
  • Employee Stock Purchase Plan (ESPP)
  • Matching donations
  • Flexible time away plan
  • Family leave programs
Full Job Description
Job Description

We are looking for a Senior Content Strategist who will work across servicenow.com, email, paid media, and marketing channels to identify what drives audience engagement and pipeline velocity. You'll own the strategic lens on our content footprint: what exists, what maps to which buyer stages, what gaps we have, and what actually moves conversion. Your insights will feed hypothesis development for experimentation, inform prioritization with product marketing, and connect content performance to business outcomes. You'll leverage AI tools to accelerate analysis and strategy work, and develop messaging frameworks around ServiceNow's AI capabilities.

The ideal candidate combines expertise in content analysis, B2B buyer journey mapping, and marketing measurement to answer: "What content do we have? Where is it in the buyer journey? What's missing? What's actually moving people?" You excel at synthesizing cross-functional input, surfacing strategic insights from data, and communicating recommendations clearly to stakeholders. You are not a content executor, you are a strategist who feeds insights to writers, experimentation teams, and product marketers.

What you'll do in this role
  • Audit servicenow.com and marketing content to understand what exists, what it says, and how it's currently organized.
  • Map existing content to buyer personas and journey stages. Identify which content serves which audiences at which stages of evaluation.
  • Identify content and messaging gaps across channels and audiences. Surface opportunities to improve engagement, conversion, and stage progression.
  • Test content impact. Synthesize engagement data and conversion metrics to determine which content actually moves people through the buyer journey and why.
  • Develop content strategies and messaging frameworks that inform what content should exist and how it should be positioned -- including strategy around ServiceNow's AI capabilities and Agentic products.
  • Create flexible content models and persona-based journey maps that feed hypothesis development for experimentation and inform prioritization with product marketing.
  • Build content governance frameworks and work with tagging/taxonomy partners to establish metadata standards that enable analysis and measurement across channels.
  • Feed strategic insights to product marketing, integrated marketing, copywriters, designers, digital strategists, and experimentation teams. Translate "here's what's working, here's what's not" into actionable direction.
  • Measure content performance and tie engagement metrics to marketing outcomes (conversion, pipeline influence, stage progression). Continuously refine strategy based on data.
  • Collaborate with .com, analytics, and product strategy teams on information architecture and content prioritization aligned to business goals.
  • Leverage AI tools to accelerate content audits, analysis, and strategy development.


Qualifications

Qualifications
  • 7+ years in content strategy, product marketing, or digital marketing, preferably for enterprise B2B technology and AI
  • Proven ability to audit and analyze large content portfolios, map content to buyer journeys, and identify strategic gaps
  • Expertise in SEO, SEM, and AI optimization (AIO) as they relate to content strategy and discoverability
  • Strong analytical and measurement mindset -- comfort connecting content performance to business outcomes (conversion, pipeline influence, stage progression)
  • Understanding of AI capabilities, use cases, and how to position AI products/features to technical and business audiences
  • Experience using AI tools to accelerate strategy work and analysis
  • Strong understanding of B2B marketing strategy, buyer personas, and buyer journey mapping
  • Proven ability to work cross-functionally with product marketing, demand generation, analytics, and experimentation teams
  • Deep knowledge of content management systems and analytics platforms
  • Excellent written and verbal communication skills; ability to synthesize insights and communicate strategy clearly to stakeholders
  • Strong research and synthesis skills --- comfort pulling signal from multiple data sources
  • Background in demand generation, digital marketing, or measurement a plus
  • Familiarity with Adobe Experience Manager, marketing automation platforms, and analytics tools preferred
  • Bachelor's degree

For positions in this location, we offer a base pay of $126,800 - $221,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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