Senior Content Marketing Strategist (Remote)
About This RoleSenior Content Marketing Strategist exists to shape the stories, resources, and thought leadership that help people understand healthcare differently-and trust Redirect Health as a guide in a complex system.
In this role, you will:- Serve individuals, families, small businesses, brokers, and internal teams through clear, credible, and compelling content
- Be responsible for building and leading a multi-channel content strategy that supports brand trust, organic growth, and the full customer journey
- Directly impact how people discover, understand, and engage with affordable, accessible healthcare
This is a
remote role for someone who:
- Enjoys strategic storytelling, editorial leadership, and hands-on execution
- Takes ownership and follows through
- Wants their work to have real-world impact
What You'll DoIn this role, you will:
- Leverage AI tools to support content creation and iteration while applying strong editorial judgment and proven copywriting frameworks.
- Own the comprehensive content strategy across website, blog, email, newsletters, social media, and long-form resources
- Support Marketing, sales, and customer success teams with content that educates, builds trust, and supports every stage of the funnel
- Collaborate with the Director of Growth Marketing, Direct Response Copywriter/Strategist, SEO partners, design, product, sales, and customer success teams
- Improve brand consistency, organic traffic, inbound leads, and audience engagement through high-quality, SEO-informed content
- Advocate for clear, human storytelling that makes healthcare easier to understand and positions Redirect Health as a trusted voice
A strong performer in this role is known for:
- Creating a consistent, high-quality publishing rhythm across channels
- Translating complex healthcare topics into clear, engaging narratives
- Delivering measurable growth in organic traffic, engagement, and inbound demand
How Success Is MeasuredSuccess in this role is measured by:
- Success in this role is measured by:
- Growth in organic traffic, keyword rankings, and inbound leads driven by content
- Consistency and quality of brand voice across all owned channels
- Engagement metrics such as time on page, content consumption, and audience growth
- Strong collaboration and alignment across marketing, SEO, and paid teams
What We're Looking ForWe're looking for someone who:
- 5+ years of experience in content strategy, editing, or editorial leadership, ideally in B2C or B2B2C environments.
- Experience using AI tools to enhance content and copy development, grounded in a strong understanding of marketing frameworks such as email sequences, funnels, and conversion-focused messaging.
- Proven ability to create and manage multi-channel editorial plans.
- Exceptional writing and editing skills with strong attention to detail, structure, and narrative cohesion.
- Experience collaborating with SEO teams or agencies; a solid understanding of SEO best practices.
- Strong ability to translate complex healthcare or technical topics into clear, engaging content.
- Comfortable managing multiple projects, deadlines, and stakeholder inputs.
- Experience working with CMS platforms, content tools, SEO software, and cross-functional teams. Including, HubSpot and Birdeye, Sprouts Social.
- Healthcare, insurance, or health tech background is a plus.
Why Join Redirect HealthWhat "Free Healthcare" Actually MeansWhen we say free, we mean no money out of your paycheck and no cost when you need care:
- No monthly premiums
- No cost to add your spouse or children
- No deductibles (we reimburse them)
- No out-of-pocket maximums
This benefit alone can save families tens of thousands of dollars.
What You'll Earn- Starting Salary: $85,000
- FREE healthcare for you and your entire family
- Dental & Vision insurance
- Paid time off & sick time
- 401(k) access
- A mission-driven team that believes in doing the right thing
Ready to Make a Difference?If you're looking for more than just a job-and want to help reshape how healthcare works for families-we'd love to hear from you.
The pay range for this role is:
80,000 - 85,000 USD per year (Remote (United States))
