Blue Cross Blue Shield of North Carolina

Senior Communications Advisor - Stakeholder Engagement

Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or advanced degree (where required)
  • 5+ years of experience in related field
  • In lieu of degree, 7+ years of experience in related field
  • Extensive experience in enterprise communications or stakeholder communications
  • Strong strategic instincts and independent operation capability.

Responsibilities

  • Serve as a communications advisor ensuring messaging aligns with enterprise priorities.
  • Develop communications strategies to prepare stakeholders for changes.
  • Translate complex business decisions into clear communications for different audiences.
  • Shape the external environment to build trust and protect reputation.
  • Anticipate confusion or resistance from stakeholders and proactively address them.
  • Collaborate with internal teams to ensure messaging consistency.
  • Advance stakeholder communications approaches to strengthen engagement.

Benefits

  • Opportunity to work at the cutting edge of healthcare delivery
  • Work-life balance and flexibility with remote work options
  • Comprehensive medical, dental, and vision coverage
  • Parental leave and support along with adoption assistance
  • Career development programs and tuition reimbursement
  • 401k match and annual company contributions.
Full Job Description

Job Description

The Senior Communications Advisor, Stakeholder Engagement is a senior individual contributor role responsible for shaping, modernizing, and executing communications that support the full range of external stakeholder audiences within the Stakeholder Engagement function — including providers, regulators, brokers, agents, consultants, and employer groups.

This role operates at the intersection of business strategy, reputation management, and stakeholder trust. It requires a communicator with strong judgment, comfort navigating ambiguity, and the ability to anticipate and shape how decisions are received across a diverse stakeholder landscape.

WhatYouDo


Enterprise Stakeholder Communications Strategy

  • Serve as a communications advisor across provider, regulator, broker, agent, consultant,andemployeraudiences, ensuring messaging supports enterprise priorities, affordability goals, and business credibility.

  • Develop forwardlooking communications strategies that prepare external stakeholders for policy, product, operational, and market changes.

  • Translate complex business decisions into clear, credible, and disciplined stakeholder communications that reduce confusion and friction, tailored to the needs of each audience.

Environmental Conditioning & Trust Building

  • Proactively shape the external environment to build trust across stakeholder audiences and protect enterprise reputation.

  • Anticipate areas of confusion, resistance, or risk among stakeholder groups and develop communications strategies to address them before issues escalate.

  • Work collaboratively with internal stakeholders including Legal, Compliance, Government Affairs, Provider Network and Sales, to ensure alignment and consistency.

Modernization & Strategic Evolution

  • Supportthe future of stakeholder communications by advancing more intentional, prioritized, and impact-focused approaches that strengthen engagement and deliver greater value.

  • Identifyopportunities to enhance tools, channels, and processes, recommending ways to simplify, modernize, andoptimizecommunications to better meet evolving stakeholder needs and expectations.

Cross-Functional Leadership

  • Operate effectively across Marketing, Sales Enablement, Business & Product Communications, and other Communications functions without direct reporting authority.

  • Influence outcomes throughexpertise, credibility, and sound judgment rather than positional power.

  • Ensure smooth handoffs and coordination across stakeholder audiences.

  • Showcase knowledge and experience of multiple communications disciplines (executive communications,publicrelations, internal communications) withdemonstrateddepth in more than one area.

Enterprise Narrative Support

  • Contribute to enterprise affordability communications as they relate to provider, regulator, broker, agent, consultant, and employer audiences.

  • Ensureall messaging is grounded in business reality, credible to each audience, and aligned with broader enterprise narratives.

  • Help connect systemlevel affordability strategies to what external stakeholders need to understand and communicate confidently.

What You Bring

  • Bachelor's degree or advanced degree (whererequired)

  • 5+ years of experience in relatedfield.

  • In lieu of degree, 7+ years of experience in related field.

Bonus Points

  • Extensive experience in enterprise communications, stakeholder communications, or a closely related discipline.

  • Strong strategic instincts and the ability tooperateindependently with sound judgment.

  • Comfort working in a structure with high accountability and limited direction.

  • Ability to balance empathy for stakeholders with discipline around enterprise priorities.

  • High tolerance for ambiguity andanability to drive clarity where it does not yet exist.

WhatYouGet

  • The opportunity to work at thecutting edgeof health care delivery with a teamthat9sdeeply invested in the community

  • Work-life balance, flexibility, and the autonomy to dogreat work

  • Medical, dental, and vision coverage along withnumeroushealth and wellness programs

  • Parental leave and support plus adoption and surrogacyassistance

  • Career development programs and tuition reimbursement for continued education

  • 401k match including an annual company contribution

  • Learn more

Where Youll Work

Our Hybrid Flex approach is built on presence with a purpose giving you flexibility to work remotely with intentional in-person connection that supports a workplace that9s flexible, connected, and future focused.

In a Hybrid-Flex role, you9ll work in the office at least two days a week for collaboration and connection. In a Remote Flex role, you9ll work virtually, with a few in-office visits each year for meaningful moments that matter.

Whether your role is Hybrid Flex or Remote Flex depends on the nature of the work and distance from our Durham headquarters. We welcome candidates from outside the local area and in any states listed on this job posting. Onsite expectations will be discussed during the interview process.

#LI-Hybrid

Salary Range

At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs.Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.

*Based on annual corporate goal achievement and individual performance.

$81,068.00 - $129,708.00

Skills

Communication, Communication Strategy Development, Marketing Communications (MarCom), Media Communications, Media Management, Media Relations, Message Development, Public Relations (PR), Social Media Communications, Strategic Communication Planning

About Blue Cross Blue Shield of North Carolina

Blue Cross Blue Shield of North Carolina (BCBSNC) is a non-profit health insurance company based in Durham, North Carolina. The company provides health insurance to more than 3.7 million customers in North Carolina. BCBSNC offers a variety of health insurance plans, including individual and family plans, Medicare Advantage plans, and employer-sponsored plans. The company also offers wellness programs and resources to help customers manage their health. BCBSNC was founded in 1933 and has since grown to become one of the largest health insurance providers in North Carolina.
Learn more about Blue Cross Blue Shield of North Carolina
Size
5,000 employees
Industry

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