Where you'll work: Remote (US)
Your Day to Day As a
Sr. Channel Marketing Specialist you would be working on:
- Collaborating with Regional Partner Managers (RPMs) and Territory Account Managers (TAMs) to develop and execute regional channel marketing strategies that drive partner engagement, pipeline development, and revenue growth.
- Building structured, co-marketing plans with priority partners, supporting their revenue targets through ongoing pipeline-building activities and collaborative demand generation campaigns.
- Leading the planning, logistics, and execution of partner and channel marketing activities (including webinars, workshops, tradeshows, and programmatic campaigns), with a focus on scalability and measurable impact for both partners and the sales organization.
- Coordinating internal involvement and participation across all partner marketing activities, collaborating with sales, product, and other cross-functional teams to ensure proper alignment, resource allocation, and support for program objectives.
- Driving execution to meet established marketing and business targets, analyzing, and reporting on key metrics to measure the success and ROI of all partner marketing activities.
What We're Looking For As a
Sr. Channel Marketing Specialist your background will look like:
- 3+ years of Channel Programs and Partner Marketing experience
- Experience with different channel partner models including Master Agents, Resellers and Technology Partners
- Proven track record aligning and collaborating with Channel Sales
- Ability to quickly understand business objectives, achieving objectives through creation of well-aligned marketing strategy and hands on execution of plans
- Detail and results oriented, with the ability to show impact of work on wider organizational goals
What We Offer At GoTo, we care about helping our people succeed at work and feel supported in life. Our employee benefits and programs are designed to support your well-being, growth, and sense of belonging. Here's what you can expect as part of our team:
- Comprehensive health benefits
- Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
- Tuition reimbursement and access to instructor-led and on-demand learning and development programs
- The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
- Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching
Specific benefits and offerings may vary by country in line with local regulations and market practices.
Annual Base Salary Range: $98,000.00 - $132,000.00
The above shows our ranges from minimum to maximum and is displayed in the full-time equivalent amount. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.
