This position is responsible for strategic planning, creation, and implementation of marketing commercialization for products, brand and merchandising for a variety of reseller and retail customers. They will assure that product offering and program elements will be consistent with value proposition of our respective customers. They use knowledge of industry, product, and brand strategies to develop and execute programs that grow brand equity and sales through promotions, tradeshows, conversions, line reviews and merchandising through specific channels.
- Evaluate and exploit opportunities to increase sales in specific product categories through the use of creative merchandising tools, product launches, effective promotions, and conversions.
- Responsible for the creation and implementation of strategic marketing support plans for new product introductions, company positioning and channel-specific programs aimed at increasing sales and growing market share.
- Responsible for staying within budget that is set for each marcom project as well as vendor selection and management.
- Coordinates programs across channel and brands within areas of responsibility and ensures fair market pricing.
- Execute annual merchandising programs that are cost effective and deliver a high degree of customer satisfaction.
- The development and implementation of marketing programs and sales tools to achieve maximum placement (and therefore sales) in the field. This includes working with in-house marketing personnel as well as outside vendors to insure the highest degree of market impact possible.
- Work closely with sales managers, product manager, outside vendors, and key customers to develop merchandising tools and programs that enhance the selling function while keeping within budget parameters.
- Direct management of one exempt marketing support staff.
- Develop promotional strategies for customers and channels to achieve increased placement of promotions and other marketing/merchandising plans resulting in incremental sales.
- Coordinate customer product line reviews and gather market data, as needed.
- Manage cross functional efforts in developing promotions, merchandising, and Point of Purchase materials for key customers
- Be the company expert on channels to improve Apex's ability to efficiently meet needs of marketplace.
- Ability to communicate effectively with customers, vendors, and internal departments (sales, consumer marketing, finance, operations, etc.).
- Demonstrated ability to implement tactical business plans in a Consumer Products environment to support corporate strategies.
- Microsoft Office proficiency; Excel experience a must with excellent analytical and organizational skills.
- Other duties as assigned
Other Essential Functions:- Directs and executes the strategic plan, overseeing the creation and implementation of promotional programs, such as merchandising signage or displays, new product launches, brochures, tradeshows, newsletters, special events in addition to channel-specific marketing support materials, promos, conversions and line reviews.
- They ensure consistency with brand guidelines and point of sale. Sets priorities and drives synergies across customers and brands within a channel.
Education and/or Work Experience Requirements: - Able to confidently convey solutions for complex channel issues using proven problem solving and creative solution capabilities.
- Over 6-10 years of accomplished sales experience across multiple channels. Specialty with Big Box and Major Retail chains is required.
- Comfortable in "across the table" negotiates with all levels customer's organization
- Comprehensive understanding of channel/customer transactional norms
This description is a summary of principal responsibilities and is not intended to include all duties that may be assigned.
